Adsmurai launches Agency Operations Hub: The end-to-end solution for marketing agencies

• Adsmurai's new platform centralises advertising account management and improves operational efficiency for marketing agencies.

• Agency Operations Hub has driven Adsmurai's growth from 30 to 400 employees in six years, making it a data-driven company.

• The platform includes customisable modules for account management, analytics, budget control and financial automation, tailored to the needs of each agency.

Barcelona, October 2024

Adsmurai, a leading technology company in digital marketing campaign strategy, optimisation and measurement, announces the launch of Agency Operations Hub, a platform designed specifically for marketing agencies to optimise scalability, improve operational efficiency and strengthen internal control within organisations.

Agency Operations Hub centralises the management of clients, operations and teams on a single platform, enabling marketing agencies to automate key processes, mitigate risk and optimise the use of resources. The tool integrates key areas such as Finance, Operations, HR and Business Analytics, providing total business control in real time.

"Agency Operations Hub has been key to optimising our ability to scale in an efficient and orderly manner. Its implementation has strengthened our internal control and facilitated risk mitigation, allowing us to achieve operational excellence," said Jaume Puig, Chief Financial Officer of Adsmurai.

Efficient growth with Agency Operations Hub 

In an ever-changing business environment, the ability to adapt and grow efficiently is critical. Adsmurai has experienced this process first-hand, evolving from 30 to 400 employees in just six years. During this time, Agency Operations Hub has been instrumental in driving this growth, enabling the company to become a data-driven organisation, with streamlined processes and data-driven decision making. Having confirmed its effectiveness, it is now making this powerful tool available to other companies to support them in their expansion and continued success.

Luis Carrillo, Head of Operations & IT at Adsmurai, explains: "Before implementing Agency Operations Hub, managing the growing volume of operations was a resource-intensive challenge. This platform has allowed us to simplify processes, improve collaboration between teams and significantly reduce the time spent on manual tasks. Thanks to this solution, we have scaled efficiently, focusing our resources on innovation and customer service."

A modular solution that adapts to the needs of the agency's home

Agency Operations Hub is based on a centralised dashboard that brings together the management of all advertising accounts, providing a unified, real-time view of each client's investment. This facilitates more agile decision-making and improves collaboration between internal teams and with clients. It also includes a wide range of customisable modules, designed to suit the specific needs of each agency.

Its main functionalities include:

• Business Insights: Offers advanced business analysis, allowing the identification of opportunities and improvements with up-to-date data.

• Budget Control: Ensures financial control of advertising campaigns, avoiding budget errors and maximising profitability.

• Advanced Forecasting: Provides accurate, real-time forecasts of business performance, facilitating informed decision making.

• Finance Automation: Automates contract management and invoicing, improving efficiency and reducing errors.

• Team Management: Centralises human resource management, optimising organisation and talent retention.

• Security Shield: Adds an additional layer of security to protect advertising accounts and mitigate risk.

"Before implementing Agency Operations Hub, managing the growing volume of operations was a challenge. With this solution, we have simplified processes, improved collaboration between teams and significantly reduced time spent on manual tasks," says Luis Carrillo, Head of Operations & IT at Adsmurai.

Guaranteed scalability and security

Agency Operations Hub is designed to support agency growth without compromising operational efficiency. With a flexible platform that adapts to the specific needs and challenges of each business, it allows agencies to focus on what matters most: innovation and client service.

Maria Gomez, Head of People at Adsmurai, says: "The platform has significantly improved our operational efficiency. By centralising information and facilitating collaboration, we have optimised our resources and created a more cohesive working environment."

For more information: https://www.adsmurai.com/en/product/agency-operations-hub