-
Designed to amplify teams’ capabilities and accelerate business growth, Kata is a specialist AI for marketing: a system of agents equipped with tools to solve business challenges and operate across campaigns, creatives, catalogues, measurement, reporting, planning and optimisation in real environments.
-
The solution combines Adsmurai’s accumulated knowledge, the infrastructure of AMP (Adsmurai Marketing Platform) and the unique context of each brand: data, objectives, audiences, history, internal rules and operational knowledge. Kata is available to clients through a co-innovation programme designed to build real, actionable use cases with business impact.
Madrid, 10 June. Adsmurai presents Kata, its Marketing AI: a system of agents equipped with specialised tools to solve business challenges through marketing. Kata is a vertical, specialist AI which, unlike general-purpose AI tools or chatbots, is built with the specific context and functionalities of marketing, as well as a connection to real operations. As a result, teams move from requesting isolated tasks to defining specific objectives, so the system can consult context, prepare deliverables, suggest actions and execute processes under supervision.
Designed to operate across real ecosystems, Kata connects data, technology, operational context and execution to help brands turn intelligence into decisions, actions and measurable results. It is built on the combination of more than 12 years of Adsmurai’s accumulated knowledge, the expertise of its teams, each brand’s own context and the company’s technology infrastructure: AMP (Adsmurai Marketing Platform). For this reason, it does not simply generate responses: it helps understand, structure, execute and turn marketing into a more connected, measurable and scalable growth system.
The launch reinforces Adsmurai’s positioning as a Growth-Tech Partner: a company that combines proprietary technology, strategic intelligence, AI, data and human expertise to turn marketing into a connected, measurable and scalable growth system. In practice, this translates into specific applications for teams: intelligent reporting, campaign analysis, pacing and budget control, generation of briefs and proposals, creativity at scale, feed management, real-time planning, performance diagnostics, CRM, communications, ticket management, workflows and work across documents, spreadsheets or presentations.
The solution is built on a clear premise: AI does not replace human talent, it amplifies it. Marketers continue to provide vision, judgement and strategic direction; Kata enhances their speed, precision and execution capabilities in an increasingly dynamic and complex environment, with privacy, security, transparency and human supervision at the centre. It operates with limited permissions, organisation-level isolation, action auditing and policies that prevent client data from being used to train LLM models.
“The competitive advantage is no longer just about incorporating AI, but about building a system capable of turning intelligence into execution and execution into growth”, says Jesús González, VP of Growth & Strategy at Adsmurai. “With Kata, we want to give marketers superpowers. More speed, more precision and more control, while always keeping human judgement at the centre”.
Kata’s initial availability is being rolled out through a co-innovation programme with clients, focused on developing real use cases, validating applications in business environments and building solutions that are more useful, actionable and aligned with market needs.
About Adsmurai
Adsmurai is a Growth-Tech Partner that helps brands transform marketing into a connected, measurable and scalable growth system. Combining proprietary technology, strategic intelligence, AI, data and human expertise, the company connects decisions, investment, execution and business results to drive more efficient and sustainable growth. Through AMP, Kata and its specialised solutions, Adsmurai supports brands in managing, optimising and measuring their marketing strategies, integrating capabilities across paid media, creativity, feeds, measurement, planning, reporting, automation and intelligence applied to growth.
For further information, interviews or additional statements, please contact:
Paula Moreno - paula.moreno@adsmurai.com
