Skip to the main content.
SIGNALS HUB

Capture, connect and prepare high-quality signals to power everything else.

CONTROL HUB

Plan, activate and control media to hit targets with precision.

GENERATION HUB

Scale dynamic ads and product storytelling across every format.

ANALYSIS HUB

Turn data into smart decisions with advanced analytics and modeling.

OPERATIONS HUB

Efficiency, governance and scale for agencies and teams.

ADSMUR.AI

Smarter. More Adsmur.AI. Discover how we’re redefining your marketing.

PLANS & PRICING

Check out the different plans of Adsmurai Marketing Platform

linkedin_icon instagram_icon youtube_icon tiktok_icon x_icon
Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment

[Ebook] Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment

Learn how to move from the chaos of scattered campaigns to an organized, scalable, and efficient system. Everything explained in an eBook your future self will thank you for.

Discover more
Featured Image

5 million for an ad?

This Sunday it is the Super Bowl, a great event that you surely know even if you are not an american football fan. An amazing show with millions of followers around the world, and someone knows how to take advantage of it: advertising.

Brands find in Super Bowl a way to reach all these people and to do it, they exploit their creativity and empty their pockets every year. That is because an ad during Super Bowl costs 5 million dollars. But, ¿is this quantity worth to reach this audience?

 

As Facebook says, 85% Super Bowl of Super Bowl TV viewers were on their mobile phones while watching the game. They comment the game, bet, search for comments from experts and enjoy with brands’ creativity.

In fact, 2013 most remembered Super Bowl ad wasn’t on TV but on Social Media. There was a blackout during the game and immediately Oreo answered like this: Do you remember it?

Oreo-Dunk-in-the-Dark

Another example was Volvo in 2014, when they encouraged users to use the hashtag #VolvoContest every time they saw an ad from another car company so that they could win a Volvo.

65 million people are on Facebook during Super Bowl, so you can pay for an ad to create your moment, or make a digital campaign and create movement.

 

If you are still not convinced, here you have some info about Facebook Ads during Super Bowl:

  • 2015, mobile campaigns CTR during Super Bowl grew 14% in comparison to previous and next Sundays.
  • 2015, mobile campaigns CPM during Super Bowl decreased 5% in comparison to previous and next Sundays.
  • 2015, video campaigns CTR during Super Bowl grew 5% in comparison to previous and next Sundays.
  • 2015, video campaigns CPM during Super Bowl decreased 13% in comparison to previous and next Sundays.



Leave a comment!

Don't trust clicks

Don't trust clicks

Click, click, click, click. We are surrounded by clicks. We spend our day clicking and expecting to receive clicks. On our website, e-mails, social...

Read More
From Always On to Always Drop: the new content strategy for social media

From Always On to Always Drop: the new content strategy for social media

For more than a decade, social media strategies have relied on a mantra repeated ad nauseam: always be present. The reasoning seemed logical: if you...

Read More
What is DOOH advertising and why include it in your marketing strategies?

What is DOOH advertising and why include it in your marketing strategies?

Imagine that traditional outdoor advertising, those static billboards you've been seeing for years, have decided to go digital and transform into...

Read More