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Digital Marketing

Snapchat Ads: Learn the key points about audience segments

When we talk about the Snapchat audience, we are referring to approximately more than 347 million users globally. The countries with the most...

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TikTok Shopping Ads: What they are and how they work

TikTok Shopping is proof that social networks are no longer just for socializing, but have also become tools capable of increasing sales.

Recently,...

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Basic metrics guide to measuring your Facebook ads

When it comes to launching a Facebook Ads campaign, we are faced with a large number of decisions that we must make in order for our ads to achieve...

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Everything you should know about Google Display & Video 360 (DV360)

Managing a Paid Media campaign involves making many decisions like choosing a target, finding the audience to impact, getting suitable placements for...

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10 Key digital marketing trends for 2022

After a period of great change, the famous "new normal" has arrived. Marketing has had to cope with the rapid speed at which new trends are moving in...

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Get your Social Ad Campaigns ready for Double 11

Double 11 or Singles’Day was created by Alibaba 12 years ago and year over year has become the ultimate Chinese shopping festival. As we told you in...

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Tips to make your digital marketing strategy succeed in Black Friday

Without a doubt, Black Friday is the biggest shopping day of the year. All brands compete with each other for the attention of users, so it is...

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Drive Sales in 618: China Mid-Year Shopping Festival

After China's Netizens exceeded 1 billion, the growth of mobile Internet users has been facing a natural bottleneck. As a result, competition for...

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How to leverage marketing analytics and maximize your ROAS

To keep up to date in a world where global digital brands have built businesses through data-driven technology and consumer engagement, your...

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What are Dynamic Ads & How it works

Let's start at the beginning. We tell you how it works, benefits and real and frequently asked questions about Dynamic ads. All explained with...

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