YouTube Shorts, the missing piece in your social ads strategy
Social media has changed the way we consume content: we want speed, impact and entertainment in seconds. TikTok paved the way, Instagram followed...
Digital Marketing
How to leverage marketing analytics and maximize your ROAS
In the fast-paced digital marketing landscape, the competition for consumer attention is fiercer than ever. It's no longer enough to have a great...
Responsive Design: The key to a perfect user experience on all devices
Have you ever visited a website on your mobile and felt like you needed a magnifying glass to read or pianist’s fingers to tap a button? That’s what...
Top Events for digital marketers
Do you want to keep up to date with the top marketing events? In the world of digital marketing, keeping up to date with the latest trends,...
Retail Media: Opportunities and strategies for retailers and brands
In a world where digital advertising is rapidly evolving, retail media is emerging as a powerful and adaptive strategy. This approach, which enables...
Empowering Paid Media strategies with Generative AI
Generative artificial intelligence (GAI) has emerged as a revolutionary tool to enhance marketing strategies, but how does it apply to Paid Media...
LinkedIn Ads: How to create an effective campaign on the platform
LinkedIn Ads has become a key tool in the digital advertising landscape, as it has a unique approach and the ability to reach a highly targeted and...
How micro-influencers can increase conversions
The boom in social media marketing has made collaborating with large influencers a luxury available to few brands. For this reason, micro-influencers...
Best practices for digital marketing creative optimization
Creative testing and optimization in digital marketing is very important because it allows professionals to improve the effectiveness of their...
Conversion Funnel: What is it and how to use it in your digital marketing strategies?
The conversion funnel is one of the digital marketing tools par excellence, especially for e-commerce. Knowing in depth the phases that form it and...
4 min read
YouTube Shorts, the missing piece in your social ads strategy
Social media has changed the way we consume content: we want speed, impact and entertainment in seconds. TikTok paved the way, Instagram followed with Reels, and now YouTube has turned Shorts into a key format for brands that want to stay on the...
Read More
5 min read
How to leverage marketing analytics and maximize your ROAS
In the fast-paced digital marketing landscape, the competition for consumer attention is fiercer than ever. It's no longer enough to have a great...
4 min read
Responsive Design: The key to a perfect user experience on all devices
Have you ever visited a website on your mobile and felt like you needed a magnifying glass to read or pianist’s fingers to tap a button? That’s what...
5 min read
Top Events for digital marketers
Do you want to keep up to date with the top marketing events? In the world of digital marketing, keeping up to date with the latest trends,...
10 min read
Retail Media: Opportunities and strategies for retailers and brands
In a world where digital advertising is rapidly evolving, retail media is emerging as a powerful and adaptive strategy. This approach, which enables...
6 min read
Empowering Paid Media strategies with Generative AI
Generative artificial intelligence (GAI) has emerged as a revolutionary tool to enhance marketing strategies, but how does it apply to Paid Media...
5 min read
LinkedIn Ads: How to create an effective campaign on the platform
LinkedIn Ads has become a key tool in the digital advertising landscape, as it has a unique approach and the ability to reach a highly targeted and...
4 min read
How micro-influencers can increase conversions
The boom in social media marketing has made collaborating with large influencers a luxury available to few brands. For this reason, micro-influencers...
3 min read
Best practices for digital marketing creative optimization
Creative testing and optimization in digital marketing is very important because it allows professionals to improve the effectiveness of their...
4 min read
Conversion Funnel: What is it and how to use it in your digital marketing strategies?
The conversion funnel is one of the digital marketing tools par excellence, especially for e-commerce. Knowing in depth the phases that form it and...