Conversion Funnel: What is it and how to use it in your digital marketing strategies?
The conversion funnel is one of the digital marketing tools par excellence, especially for e-commerce. Knowing in depth the phases that form it and...
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Digital Marketing
10 key digital marketing trends for 2023
Last year we talked about the expansion of programmatic advertising; the arrival of shopping solutions on TikTok, Twitter, and Pinterest; and the...
Snapchat Ads: Learn the key points about audience segments
When we talk about the Snapchat audience, we are referring to approximately more than 347 million users globally. The countries with the most...
TikTok Shopping Ads: What they are and how they work
TikTok Shopping is proof that social networks are no longer just for socializing, but have also become tools capable of increasing sales.
Recently,...
Basic metrics guide to measuring your Facebook ads
When it comes to launching a Facebook Ads campaign, we are faced with a large number of decisions that we must make in order for our ads to achieve...
Everything you should know about Google Display & Video 360 (DV360)
Managing a Paid Media campaign involves making many decisions like choosing a target, finding the audience to impact, getting suitable placements for...
10 Key digital marketing trends for 2022
After a period of great change, the famous "new normal" has arrived. Marketing has had to cope with the rapid speed at which new trends are moving in...
Get your Social Ad Campaigns ready for Double 11
Double 11 or Singles’Day was created by Alibaba 12 years ago and year over year has become the ultimate Chinese shopping festival. As we told you in...
Tips to make your digital marketing strategy succeed in Black Friday
Without a doubt, Black Friday is the biggest shopping day of the year. All brands compete with each other for the attention of users, so it is...
Drive Sales in 618: China Mid-Year Shopping Festival
After China's Netizens exceeded 1 billion, the growth of mobile Internet users has been facing a natural bottleneck. As a result, competition for...