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Google Consent Mode and CMP: impact on measurement
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How to improve attribution in GA4 with first-party data
For years, digital marketing has relied on cookies to understand which campaigns drive results. But this system is starting to show its limits. ...
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Data Resilience and Active Privacy: The Foundation of Measurement
For years, digital optimization operated under a relatively stable premise: data flowed with limited friction and algorithms could learn with...
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Zero Click Marketing: how to make an impact without relying on clicks
For over a decade, the click has been the official currency of digital marketing. CTR, CPC, website traffic… everything revolved around that tiny...
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How to measure offline sales in Meta Ads (without losing your mind): The magic of the Offline Conversions API
Ever launched a Facebook or Instagram campaign, only to see your store flood with customers… but with no way to prove it was thanks to your ads? ...