Zero Click Marketing: how to make an impact without relying on clicks
For over a decade, the click has been the official currency of digital marketing. CTR, CPC, website traffic… everything revolved around that tiny...
Analytics
Social media audits: The starting point for scaling your digital presence
Have you been posting content and investing in campaigns for months but still don’t know what’s actually working? Don’t worry, you’re not alone. 80%...
5 Analytics and Attribution basics for the coming year
Digital analytics is no longer a “nice to have” it's the GPS of any marketing strategy. And when we talk about attribution, we're talking about truly...
Complete Guide to Conversion Rate Optimization (CRO)
Conversion Rate Optimization (CRO) is a key strategy for maximizing the performance of a website or landing page. Its goal is to increase the...
Migrating to Google Analytics 4: Opportunities and FAQs
The digital ecosystem has undergone major changes, imposing new challenges on data measurement and analytics. With the rise of data privacy and the...
Mastering data retention in GA4
Migrating from Universal Analytics to Google Analytics 4 (GA4) can be a transformative step for your data analytics. However, amidst the excitement...
Using GA4 implementation to improve marketing performance
Google Analytics 4 (GA4) is the latest version of Google's analytics tool. Designed to provide a more complete view of user behavior and deliver...
4 min read
Zero Click Marketing: how to make an impact without relying on clicks
For over a decade, the click has been the official currency of digital marketing. CTR, CPC, website traffic… everything revolved around that tiny gesture separating a curious user from a potential customer. But digital behaviour has evolved: today...
Read More
5 min read
Social media audits: The starting point for scaling your digital presence
Have you been posting content and investing in campaigns for months but still don’t know what’s actually working? Don’t worry, you’re not alone. 80%...
6 min read
5 Analytics and Attribution basics for the coming year
Digital analytics is no longer a “nice to have” it's the GPS of any marketing strategy. And when we talk about attribution, we're talking about truly...
3 min read
Complete Guide to Conversion Rate Optimization (CRO)
Conversion Rate Optimization (CRO) is a key strategy for maximizing the performance of a website or landing page. Its goal is to increase the...
4 min read
Migrating to Google Analytics 4: Opportunities and FAQs
The digital ecosystem has undergone major changes, imposing new challenges on data measurement and analytics. With the rise of data privacy and the...
4 min read
Mastering data retention in GA4
Migrating from Universal Analytics to Google Analytics 4 (GA4) can be a transformative step for your data analytics. However, amidst the excitement...
12 min read
Using GA4 implementation to improve marketing performance
Google Analytics 4 (GA4) is the latest version of Google's analytics tool. Designed to provide a more complete view of user behavior and deliver...