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The Future of video shopping: YouTube Shorts, AI, and new measurement rules
Where is video marketing heading? If 2025 marked the beginning of experimentation with artificial intelligence, 2026 confirms a structural shift:...
3 min read
How to improve attribution in GA4 with first-party data
For years, digital marketing has relied on cookies to understand which campaigns drive results. But this system is starting to show its limits. ...
4 min read
Data Resilience and Active Privacy: The Foundation of Measurement
For years, digital optimization operated under a relatively stable premise: data flowed with limited friction and algorithms could learn with...
4 min read
Zero Click Marketing: how to make an impact without relying on clicks
For over a decade, the click has been the official currency of digital marketing. CTR, CPC, website traffic… everything revolved around that tiny...
5 min read
Social media audits: The starting point for scaling your digital presence
Have you been posting content and investing in campaigns for months but still don’t know what’s actually working? Don’t worry, you’re not alone. 80%...
6 min read
5 Analytics and Attribution basics for the coming year
Digital analytics is no longer a “nice to have” it's the GPS of any marketing strategy. And when we talk about attribution, we're talking about truly...
3 min read
Complete Guide to Conversion Rate Optimization (CRO)
Conversion Rate Optimization (CRO) is a key strategy for maximizing the performance of a website or landing page. Its goal is to increase the...
4 min read
Migrating to Google Analytics 4: Opportunities and FAQs
The digital ecosystem has undergone major changes, imposing new challenges on data measurement and analytics. With the rise of data privacy and the...
4 min read
Mastering data retention in GA4
Migrating from Universal Analytics to Google Analytics 4 (GA4) can be a transformative step for your data analytics. However, amidst the excitement...