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Google Tag Gateway: The (r)evolution of cookieless measurement
For some time now, advertising platforms and browsers have been getting very serious about user privacy. The result is clear: brands can no longer...
One Tag
How to measure offline sales in Meta Ads (without losing your mind): The magic of the Offline Conversions API
Ever launched a Facebook or Instagram campaign, only to see your store flood with customers… but with no way to prove it was thanks to your ads?...
3 min read
Google Tag Gateway: The (r)evolution of cookieless measurement
For some time now, advertising platforms and browsers have been getting very serious about user privacy. The result is clear: brands can no longer measure performance the way they used to and are being forced to rethink how they collect, manage and...
Read More
2 min read
How to measure offline sales in Meta Ads (without losing your mind): The magic of the Offline Conversions API
Ever launched a Facebook or Instagram campaign, only to see your store flood with customers… but with no way to prove it was thanks to your ads? ...