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Google Tag Gateway: The (r)evolution of cookieless measurement
For some time now, advertising platforms and browsers have taken user privacy very seriously. This has forced brands to change how they collect and...
One Tag
How to measure offline sales in Meta Ads (without losing your mind): The magic of the Offline Conversions API
Ever launched a Facebook or Instagram campaign, only to see your store flood with customers… but with no way to prove it was thanks to your ads?...
2 min read
Google Tag Gateway: The (r)evolution of cookieless measurement
For some time now, advertising platforms and browsers have taken user privacy very seriously. This has forced brands to change how they collect and use data. So, if you're still in third-party cookie mode, sorry to say—you’re stuck in 2010. Enter: ...
Read More
2 min read
How to measure offline sales in Meta Ads (without losing your mind): The magic of the Offline Conversions API
Ever launched a Facebook or Instagram campaign, only to see your store flood with customers… but with no way to prove it was thanks to your ads? ...