Blog

4 min read

How to use YouTube Shorts to grow across the entire marketing funnel

2 min read

YouTube Creator Partnerships and how it is reshaping influencer marketing

Influencer marketing has been growing for years, yes. But it also carries a structural issue: it has never fully integrated into media strategies. ...

3 min read

The Future of video shopping: YouTube Shorts, AI, and new measurement rules

Where is video marketing heading? If 2025 marked the beginning of experimentation with artificial intelligence, 2026 confirms a structural shift:...

3 min read

How to improve attribution in GA4 with first-party data

For years, digital marketing has relied on cookies to understand which campaigns drive results. But this system is starting to show its limits. ...

4 min read

Data Resilience and Active Privacy: The Foundation of Measurement

For years, digital optimization operated under a relatively stable premise: data flowed with limited friction and algorithms could learn with...

3 min read

Google CSS in Google Shopping: how to gain visibility and grow with up to 20% more competitiveness

In the fast-paced world of ecommerce, marketing leaders face a constant battle: rising advertising costs. Year after year, CPC (Cost Per Click)...

5 min read

Google Creator Partnerships Hub and Partnership Ads

In the digital ecosystem of 2026, influencer marketing has moved from being a creative bet driven more by intuition than data to becoming a...

4 min read

Agentic Commerce: what it is and why Google is changing eCommerce with AI

Online shopping is entering a new phase: decisions no longer depend only on what users see on a website, but on what AI understands, compares, and...

3 min read

Google Things To Do: how to turn your search into a booking (without leaving Google)

In recent years, the behavior of digital travelers has completely changed. They no longer plan weeks in advance or limit themselves to searching on...