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Google Pickup Later: connect Google Shopping with physical stores
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How to improve attribution in GA4 with first-party data
For years, digital marketing has relied on cookies to understand which campaigns drive results. But this system is starting to show its limits. ...
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YouTube Creator Partnerships and how it is reshaping influencer marketing
Influencer marketing has been growing for years, yes. But it also carries a structural issue: it has never fully integrated into media strategies. ...
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The Future of video shopping: YouTube Shorts, AI, and new measurement rules
Where is video marketing heading? If 2025 marked the beginning of experimentation with artificial intelligence, 2026 confirms a structural shift:...
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Google CSS in Google Shopping: how to gain visibility and grow with up to 20% more competitiveness
In the fast-paced world of ecommerce, marketing leaders face a constant battle: rising advertising costs. Year after year, CPC (Cost Per Click)...
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Data Resilience and Active Privacy: The Foundation of Measurement
For years, digital optimization operated under a relatively stable premise: data flowed with limited friction and algorithms could learn with...
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Google Creator Partnerships Hub and Partnership Ads
In the digital ecosystem of 2026, influencer marketing has moved from being a creative bet driven more by intuition than data to becoming a...