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How to improve attribution in GA4 with first-party data
For years, digital marketing has relied on cookies to understand which campaigns drive results. But this system is starting to show its limits....
Data Resilience and Active Privacy: The Foundation of Measurement
For years, digital optimization operated under a relatively stable premise: data flowed with limited friction and algorithms could learn with...
Google CSS in Google Shopping: how to gain visibility and grow with up to 20% more competitiveness
In the fast-paced world of ecommerce, marketing leaders face a constant battle: rising advertising costs. Year after year, CPC (Cost Per Click)...
Google Creator Partnerships Hub and Partnership Ads
In the digital ecosystem of 2026, influencer marketing has moved from being a creative bet driven more by intuition than data to becoming a...
Agentic Commerce: what it is and why Google is changing eCommerce with AI
Online shopping is entering a new phase: decisions no longer depend only on what users see on a website, but on what AI understands, compares, and...
Google Things To Do: how to turn your search into a booking (without leaving Google)
In recent years, the behavior of digital travelers has completely changed. They no longer plan weeks in advance or limit themselves to searching on...
Demand Gen on YouTube: when demand generation becomes performance
For years, brands have invested millions in capturing attention… and only that: attention. The real challenge has always been turning that attention...
“AI Mode”: Google’s new search engine that (once again) changes the rules of the game
Until now, we searched. Now, Google thinks for us. The so-called Modo IA or AI Mode has just landed in Spanish. Yes, it’s official: Google has...
Google Ads: from last click to DDA, how to consolidate data and not get lost in attribution
Until recently, measuring in Google Ads was quite simple: a user clicked on an ad, made a purchase, and… done, attributed. But the digital ecosystem...
Optimizing your e-commerce with Google Shopping
Google Shopping isn't just an online storefront: it's the storefront. If you have an e-commerce business and aren't using it well, you're leaving...
3 min read
How to improve attribution in GA4 with first-party data
For years, digital marketing has relied on cookies to understand which campaigns drive results. But this system is starting to show its limits. Cookie blockers, browser changes, privacy restrictions, and new regulations have led to something many...
Read More
4 min read
Data Resilience and Active Privacy: The Foundation of Measurement
For years, digital optimization operated under a relatively stable premise: data flowed with limited friction and algorithms could learn with...
3 min read
Google CSS in Google Shopping: how to gain visibility and grow with up to 20% more competitiveness
In the fast-paced world of ecommerce, marketing leaders face a constant battle: rising advertising costs. Year after year, CPC (Cost Per Click)...
5 min read
Google Creator Partnerships Hub and Partnership Ads
In the digital ecosystem of 2026, influencer marketing has moved from being a creative bet driven more by intuition than data to becoming a...
4 min read
Agentic Commerce: what it is and why Google is changing eCommerce with AI
Online shopping is entering a new phase: decisions no longer depend only on what users see on a website, but on what AI understands, compares, and...
3 min read
Google Things To Do: how to turn your search into a booking (without leaving Google)
In recent years, the behavior of digital travelers has completely changed. They no longer plan weeks in advance or limit themselves to searching on...
4 min read
Demand Gen on YouTube: when demand generation becomes performance
For years, brands have invested millions in capturing attention… and only that: attention.The real challenge has always been turning that attention...
3 min read
“AI Mode”: Google’s new search engine that (once again) changes the rules of the game
Until now, we searched.Now, Google thinks for us. The so-called Modo IA or AI Mode has just landed in Spanish. Yes, it’s official: Google has...
5 min read
Google Ads: from last click to DDA, how to consolidate data and not get lost in attribution
Until recently, measuring in Google Ads was quite simple: a user clicked on an ad, made a purchase, and… done, attributed. But the digital ecosystem...
6 min read
Optimizing your e-commerce with Google Shopping
Google Shopping isn't just an online storefront: it's the storefront. If you have an e-commerce business and aren't using it well, you're leaving...