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YouTube Creator Partnerships and how it is reshaping influencer marketing
Influencer marketing has been growing for years, yes. But it also carries a structural issue: it has never fully integrated into media strategies. ...
3 min read
The Future of video shopping: YouTube Shorts, AI, and new measurement rules
Where is video marketing heading? If 2025 marked the beginning of experimentation with artificial intelligence, 2026 confirms a structural shift:...
3 min read
How to improve attribution in GA4 with first-party data
For years, digital marketing has relied on cookies to understand which campaigns drive results. But this system is starting to show its limits. ...
4 min read
Data Resilience and Active Privacy: The Foundation of Measurement
For years, digital optimization operated under a relatively stable premise: data flowed with limited friction and algorithms could learn with...
3 min read
Google CSS in Google Shopping: how to gain visibility and grow with up to 20% more competitiveness
In the fast-paced world of ecommerce, marketing leaders face a constant battle: rising advertising costs. Year after year, CPC (Cost Per Click)...
5 min read
Google Creator Partnerships Hub and Partnership Ads
In the digital ecosystem of 2026, influencer marketing has moved from being a creative bet driven more by intuition than data to becoming a...
4 min read
Agentic Commerce: what it is and why Google is changing eCommerce with AI
Online shopping is entering a new phase: decisions no longer depend only on what users see on a website, but on what AI understands, compares, and...
3 min read
Google Things To Do: how to turn your search into a booking (without leaving Google)
In recent years, the behavior of digital travelers has completely changed. They no longer plan weeks in advance or limit themselves to searching on...
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Demand Gen on YouTube: when demand generation becomes performance
For years, brands have invested millions in capturing attention… and only that: attention.The real challenge has always been turning that attention...