Battle of Models: MMM vs. MTA
Marketing performance measurement has evolved significantly in recent years, but it still revolves around one big question: which channel, campaign,...
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Marketing performance measurement has evolved significantly in recent years, but it still revolves around one big question: which channel, campaign,...
Digital analytics is no longer a “nice to have” it's the GPS of any marketing strategy. And when we talk about attribution, we're talking about truly...
Nowadays, virtually every brand understands that measuring the impact of marketing actions is not optional. It's like knowing you should hit the gym…...
Today, brands invest in multiple channels, but how do you know which ones really drive results? This is where Marketing Mix Modeling (MMM) makes a...
5 min read
Marketing performance measurement has evolved significantly in recent years, but it still revolves around one big question: which channel, campaign, or touchpoint is truly driving business results? To answer this, two methodologies stand out above...
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6 min read
Digital analytics is no longer a “nice to have” it's the GPS of any marketing strategy. And when we talk about attribution, we're talking about truly...
2 min read
Nowadays, virtually every brand understands that measuring the impact of marketing actions is not optional. It's like knowing you should hit the gym…...
5 min read
Today, brands invest in multiple channels, but how do you know which ones really drive results? This is where Marketing Mix Modeling (MMM) makes a...
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