Battle of Models: MMM vs. MTA
Marketing performance measurement has evolved significantly in recent years, but it still revolves around one big question: which channel, campaign,...
Attribution
5 Analytics and Attribution basics for the coming year
Digital analytics is no longer a “nice to have” it's the GPS of any marketing strategy. And when we talk about attribution, we're talking about truly...
Activation of Marketing Mix Modeling: How to move from theory to action
Nowadays, virtually every brand understands that measuring the impact of marketing actions is not optional. It's like knowing you should hit the gym…...
[Guide] Marketing Mix Modeling (MMM)
Today, brands invest in multiple channels, but how do you know which ones really drive results? This is where Marketing Mix Modeling (MMM) makes a...
5 min read
Battle of Models: MMM vs. MTA
Marketing performance measurement has evolved significantly in recent years, but it still revolves around one big question: which channel, campaign, or touchpoint is truly driving business results? To answer this, two methodologies stand out above...
Read More
6 min read
5 Analytics and Attribution basics for the coming year
Digital analytics is no longer a “nice to have” it's the GPS of any marketing strategy. And when we talk about attribution, we're talking about truly...
2 min read
Activation of Marketing Mix Modeling: How to move from theory to action
Nowadays, virtually every brand understands that measuring the impact of marketing actions is not optional. It's like knowing you should hit the gym…...
5 min read
[Guide] Marketing Mix Modeling (MMM)
Today, brands invest in multiple channels, but how do you know which ones really drive results? This is where Marketing Mix Modeling (MMM) makes a...