Activation of Marketing Mix Modeling: How to move from theory to action
Nowadays, virtually every brand understands that measuring the impact of marketing actions is not optional. It's like knowing you should hit the gym…...
Attribution
Discover Meridian: Google's tool to measure what really matters in your media mix
Let’s be clear: measuring the performance of your campaigns today is a risky business. With the disappearance of cookies, increasingly strict privacy...
Battle of Models: MMM vs. MTA
Marketing performance measurement has evolved significantly in recent years, but it still revolves around one big question: which channel, campaign,...
5 Analytics and Attribution basics for the coming year
Digital analytics is no longer a “nice to have” it's the GPS of any marketing strategy. And when we talk about attribution, we're talking about truly...
[Guide] Marketing Mix Modeling (MMM)
Today, brands invest in multiple channels, but how do you know which ones really drive results? This is where Marketing Mix Modeling (MMM) makes a...
4 min read
Activation of Marketing Mix Modeling: How to move from theory to action
Nowadays, virtually every brand understands that measuring the impact of marketing actions is not optional. It's like knowing you should hit the gym… but lifting 100 kilos of deadweight without snapping something is a whole different story. However,...
Read More
4 min read
Discover Meridian: Google's tool to measure what really matters in your media mix
Let’s be clear: measuring the performance of your campaigns today is a risky business. With the disappearance of cookies, increasingly strict privacy...
5 min read
Battle of Models: MMM vs. MTA
Marketing performance measurement has evolved significantly in recent years, but it still revolves around one big question: which channel, campaign,...
6 min read
5 Analytics and Attribution basics for the coming year
Digital analytics is no longer a “nice to have” it's the GPS of any marketing strategy. And when we talk about attribution, we're talking about truly...
5 min read
[Guide] Marketing Mix Modeling (MMM)
Today, brands invest in multiple channels, but how do you know which ones really drive results? This is where Marketing Mix Modeling (MMM) makes a...