5 Analytics and Attribution basics for the coming year
Digital analytics is no longer a “nice to have” it's the GPS of any marketing strategy. And when we talk about attribution, we're talking about truly...
Attribution
Activation of Marketing Mix Modeling: How to move from theory to action
Nowadays, virtually every brand understands that measuring the impact of marketing actions is not optional. It's like knowing you should hit the gym…...
[Guide] Marketing Mix Modeling (MMM)
Today, brands invest in multiple channels, but how do you know which ones really drive results? This is where Marketing Mix Modeling (MMM) makes a...
Battle of Models: MMM vs. MTA
Both Marketing Mix Modeling and Multi-Touch Attribution Modeling are valuable tools in marketing analysis. While MMM focuses on understanding the...
6 min read
5 Analytics and Attribution basics for the coming year
Digital analytics is no longer a “nice to have” it's the GPS of any marketing strategy. And when we talk about attribution, we're talking about truly understanding which channel, action or moment is generating value. But let’s face it: between...
Read More
2 min read
Activation of Marketing Mix Modeling: How to move from theory to action
Nowadays, virtually every brand understands that measuring the impact of marketing actions is not optional. It's like knowing you should hit the gym…...
5 min read
[Guide] Marketing Mix Modeling (MMM)
Today, brands invest in multiple channels, but how do you know which ones really drive results? This is where Marketing Mix Modeling (MMM) makes a...
9 min read
Battle of Models: MMM vs. MTA
Both Marketing Mix Modeling and Multi-Touch Attribution Modeling are valuable tools in marketing analysis. While MMM focuses on understanding the...