Activation of Marketing Mix Modeling: How to move from theory to action
Nowadays, virtually every brand understands that measuring the impact of marketing actions is not optional. It's like knowing you should hit the gym…...
Attribution
[Guide] Marketing Mix Modeling (MMM)
Today, brands invest in multiple channels, but how do you know which ones really drive results? This is where Marketing Mix Modeling (MMM) makes a...
5 Analytics and Attribution basics for the coming year
In the world of e-commerce and digital marketing, the ability to make informed and strategic decisions is essential. Data and analytics tools and...
Battle of Models: MMM vs. MTA
Both Marketing Mix Modeling and Multi-Touch Attribution Modeling are valuable tools in marketing analysis. While MMM focuses on understanding the...
2 min read
Activation of Marketing Mix Modeling: How to move from theory to action
Nowadays, virtually every brand understands that measuring the impact of marketing actions is not optional. It's like knowing you should hit the gym… but lifting 100 kilos of deadweight without snapping something is a whole different story. However,...
Read More
5 min read
[Guide] Marketing Mix Modeling (MMM)
Today, brands invest in multiple channels, but how do you know which ones really drive results? This is where Marketing Mix Modeling (MMM) makes a...
5 min read
5 Analytics and Attribution basics for the coming year
In the world of e-commerce and digital marketing, the ability to make informed and strategic decisions is essential. Data and analytics tools and...
9 min read
Battle of Models: MMM vs. MTA
Both Marketing Mix Modeling and Multi-Touch Attribution Modeling are valuable tools in marketing analysis. While MMM focuses on understanding the...