5 Analytics and Attribution basics for the coming year
Digital analytics is no longer a “nice to have” it's the GPS of any marketing strategy. And when we talk about attribution, we're talking about truly...
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Digital analytics is no longer a “nice to have” it's the GPS of any marketing strategy. And when we talk about attribution, we're talking about truly...
Nowadays, virtually every brand understands that measuring the impact of marketing actions is not optional. It's like knowing you should hit the gym…...
Today, brands invest in multiple channels, but how do you know which ones really drive results? This is where Marketing Mix Modeling (MMM) makes a...
Both Marketing Mix Modeling and Multi-Touch Attribution Modeling are valuable tools in marketing analysis. While MMM focuses on understanding the...
6 min read
Digital analytics is no longer a “nice to have” it's the GPS of any marketing strategy. And when we talk about attribution, we're talking about truly understanding which channel, action or moment is generating value. But let’s face it: between...
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2 min read
Nowadays, virtually every brand understands that measuring the impact of marketing actions is not optional. It's like knowing you should hit the gym…...
5 min read
Today, brands invest in multiple channels, but how do you know which ones really drive results? This is where Marketing Mix Modeling (MMM) makes a...
9 min read
Both Marketing Mix Modeling and Multi-Touch Attribution Modeling are valuable tools in marketing analysis. While MMM focuses on understanding the...
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