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marketing mix modeling

Activation of Marketing Mix Modeling: How to move from theory to action

Nowadays, virtually every brand understands that measuring the impact of marketing actions is not optional. It's like knowing you should hit the gym…...

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marketing mix modeling

[Guide] Marketing Mix Modeling (MMM)

Today, brands invest in multiple channels, but how do you know which ones really drive results? This is where Marketing Mix Modeling (MMM) makes a...

Read More
analytics attribution

5 Analytics and Attribution basics for the coming year

In the world of e-commerce and digital marketing, the ability to make informed and strategic decisions is essential. Data and analytics tools and...

Read More
mmm vs mtas

​​Battle of Models: MMM vs. MTA

Both Marketing Mix Modeling and Multi-Touch Attribution Modeling are valuable tools in marketing analysis. While MMM focuses on understanding the...

Read More
marketing mix modeling

clock 2 min read

Activation of Marketing Mix Modeling: How to move from theory to action

Nowadays, virtually every brand understands that measuring the impact of marketing actions is not optional. It's like knowing you should hit the gym… but lifting 100 kilos of deadweight without snapping something is a whole different story. However,...

Read More
marketing mix modeling

clock 5 min read

[Guide] Marketing Mix Modeling (MMM)

Today, brands invest in multiple channels, but how do you know which ones really drive results? This is where Marketing Mix Modeling (MMM) makes a...

Read More
analytics attribution

clock 5 min read

5 Analytics and Attribution basics for the coming year

In the world of e-commerce and digital marketing, the ability to make informed and strategic decisions is essential. Data and analytics tools and...

Read More
mmm vs mtas

clock 9 min read

​​Battle of Models: MMM vs. MTA

Both Marketing Mix Modeling and Multi-Touch Attribution Modeling are valuable tools in marketing analysis. While MMM focuses on understanding the...

Read More
 
 

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