AI-powered Lead Ads: How automation is redefining demand generation
For years, demand generation was a numbers game: spend more to get more leads and hope that a few would actually buy. Lead Ads from platforms like...
Attribution
Meta Ads in the post-iOS14 era: how to consolidate data and not get lost in attribution
The Meta Ads ecosystem changed radically with the arrival of iOS14.5 and Apple’s transparency policy (ATT). Until then, brands could attribute...
Google Ads: from last click to DDA, how to consolidate data and not get lost in attribution
Until recently, measuring in Google Ads was quite simple: a user clicked on an ad, made a purchase, and… done, attributed. But the digital ecosystem...
Activation of Marketing Mix Modeling: How to move from theory to action
Nowadays, virtually every brand understands that measuring the impact of marketing actions is not optional. It's like knowing you should hit the gym…...
Discover Meridian: Google's tool to measure what really matters in your media mix
Let’s be clear: measuring the performance of your campaigns today is a risky business. With the disappearance of cookies, increasingly strict privacy...
Battle of Models: MMM vs. MTA
Marketing performance measurement has evolved significantly in recent years, but it still revolves around one big question: which channel, campaign,...
5 Analytics and Attribution basics for the coming year
Digital analytics is no longer a “nice to have” it's the GPS of any marketing strategy. And when we talk about attribution, we're talking about truly...
[Guide] Marketing Mix Modeling (MMM)
Today, brands invest in multiple channels, but how do you know which ones really drive results? This is where Marketing Mix Modeling (MMM) makes a...
3 min read
AI-powered Lead Ads: How automation is redefining demand generation
For years, demand generation was a numbers game: spend more to get more leads and hope that a few would actually buy.Lead Ads from platforms like Meta, LinkedIn, and Google improved the user experience with native, frictionless forms —no landing...
Read More
4 min read
Meta Ads in the post-iOS14 era: how to consolidate data and not get lost in attribution
The Meta Ads ecosystem changed radically with the arrival of iOS14.5 and Apple’s transparency policy (ATT). Until then, brands could attribute...
5 min read
Google Ads: from last click to DDA, how to consolidate data and not get lost in attribution
Until recently, measuring in Google Ads was quite simple: a user clicked on an ad, made a purchase, and… done, attributed. But the digital ecosystem...
4 min read
Activation of Marketing Mix Modeling: How to move from theory to action
Nowadays, virtually every brand understands that measuring the impact of marketing actions is not optional. It's like knowing you should hit the gym…...
4 min read
Discover Meridian: Google's tool to measure what really matters in your media mix
Let’s be clear: measuring the performance of your campaigns today is a risky business. With the disappearance of cookies, increasingly strict privacy...
5 min read
Battle of Models: MMM vs. MTA
Marketing performance measurement has evolved significantly in recent years, but it still revolves around one big question: which channel, campaign,...
6 min read
5 Analytics and Attribution basics for the coming year
Digital analytics is no longer a “nice to have” it's the GPS of any marketing strategy. And when we talk about attribution, we're talking about truly...
5 min read
[Guide] Marketing Mix Modeling (MMM)
Today, brands invest in multiple channels, but how do you know which ones really drive results? This is where Marketing Mix Modeling (MMM) makes a...