Powering Google Analytics 4 Data Visualisation with Looker Studio
The evolution of web analytics from the familiar practices of Universal Analytics to the introduction of Google Analytics 4 has marked a significant...
Tracking
Everything you need to know about TikTok's Attribution Analytics
In the ever-evolving landscape of social media marketing, understanding the impact of your advertising efforts is paramount. Marketers rely on a...
iOS 17 Link Tracking Protection Impact on Marketers
In the ever-evolving landscape of digital marketing, staying ahead of the curve is essential for success. One of the latest developments set to...
How to migrate Universal Analytics data to GA4
Since its launch in 2005, Google Analytics has become the basic tool for any digital marketer to measure their digital marketing strategies. In order...
How To Configure Facebook Conversions API With Google Tag Manager
As advertisers, owners of an e-commerce, we want to know what is happening with our traffic. Originally we were blind, but with the Facebook pixel we...
How to integrate your CRM with Conversions API for Facebook Lead Ads
Today's most innovative companies think of their customers first, and that thinking leads them to deliver the right message to the right person at...
What is Facebook pixel and how is it configured?
What is the Facebook Pixel, what events can I include and everything that this pixel will allow you to incorporate in your Facebook and Instagram Ads...
How to install TikTok Pixel in 3 steps
To launch campaigns and increase your e-commerce sales, it is essential to have the conversion pixel installed on every page of your website. Let's...
What is & How to implement the Pinterest Tag
As we told you in previous articles, there is no point in setting up an impeccable campaign in terms of creatives, targets and budgets if the...
Everything you need to know about Conversions API
Data privacy is a trending topic throughout the year. Rumors about the end of cookies, third-party data blocking and tracking through the browser are...