How To Configure Facebook Conversions API With Google Tag Manager
As advertisers, owners of an e-commerce, we want to know what is happening with our traffic. Originally we were blind, but with the Facebook pixel we...
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How to integrate your CRM with Conversions API for Facebook Lead Ads
Today's most innovative companies think of their customers first, and that thinking leads them to deliver the right message to the right person at...
What is Facebook pixel and how is it configured?
What is the Facebook Pixel, what events can I include and everything that this pixel will allow you to incorporate in your Facebook and Instagram Ads...
How to install TikTok Pixel in 3 steps
To launch campaigns and increase your e-commerce sales, it is essential to have the conversion pixel installed on every page of your website. Let's...
What is & How to implement the Pinterest Tag
As we told you in previous articles, there is no point in setting up an impeccable campaign in terms of creatives, targets and budgets if the...
Everything you need to know about Conversions API
Data privacy is a trending topic throughout the year. Rumors about the end of cookies, third-party data blocking and tracking through the browser are...
How cookie-less tracking can affect your digital marketing campaigns
Since cookies were created in 1994 they became a must-have element of every ad technology and paid media marketing strategy. Do you know why cookies...
iOS14 in Digital Marketing Strategies
This year Apple officially launched the updates for the iOS14 operating system. These changes represent a paradigm shift as they include strict...
Third party cookies: Trending topic until 2023
In previous articles we explained the importance of the conversion pixel in your digital strategy, a code inserted in the web page of your ecommerce...
Why you should include the conversion pixel in your marketing strategy
One of the biggest challenges for marketing and digital advertising managers within brands is to effectively measure the success of their social...