UGC and influencers: how to turn authentic content into actionable data
For years, brands have chased “authentic” content as if it were hidden treasure. We went from glossy ads to vertical video, from the studio to the...
User-generated content
The impact of user-generated content (UGC) on TikTok
With millions of daily active users, TikTok has become a space where people can create, share and discover a wide variety of content. User-generated...
Everything you should know about user-generated content (UGC)
Brands no longer have absolute control over the conversation. Today, the people who truly grow a brand are its customers—the ones who share, comment,...
4 min read
UGC and influencers: how to turn authentic content into actionable data
For years, brands have chased “authentic” content as if it were hidden treasure. We went from glossy ads to vertical video, from the studio to the mobile phone, from models to everyday people showing everyday things.Every time we open TikTok,...
Read More
5 min read
The impact of user-generated content (UGC) on TikTok
With millions of daily active users, TikTok has become a space where people can create, share and discover a wide variety of content. User-generated...
8 min read
Everything you should know about user-generated content (UGC)
Brands no longer have absolute control over the conversation. Today, the people who truly grow a brand are its customers—the ones who share, comment,...