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The impact of user-generated content (UGC) on TikTok - Adsmurai

The impact of user-generated content (UGC) on TikTok

With millions of daily active users, TikTok has become a space where people can create, share and discover a wide variety of content. User-generated content (UGC) is the driving force behind platforms like TikTok. This term refers to content created and shared by users themselves, as opposed to content produced by companies or brands. UGC is vital to TikTok, as it fuels its creative ecosystem and contributes to its diversity and authenticity.




What do we consider user-generated content (UGC) on TikTok

User-generated content (UGC) is content created and published by users online, such as comments on blogs, videos and images, reviews in online shops and social networks, among other things. This type of content is authentic and reflects consumers' actual experience with a brand's product or service, making it a valuable tool for better understanding customers and adjusting product or service offerings accordingly.

User-generated content on TikTok encompasses all videos, images and text that users create and share on TikTok, as opposed to content produced by brands advertising on the platform.

UGC on TikTok is a fundamental part of the app experience, as it is what drives its popularity and diversity. TikTok users can create a wide variety of content, from dance and music videos to make-up tutorials, comedy, education and more. Creativity and spontaneity are hallmarks of user-generated content on TikTok, allowing users to express themselves in innovative and original ways.

UGC on TikTok not only enriches the platform with a wealth of fresh and diverse content, but also encourages active community participation. Users can interact with content through comments, likes, shares and participation in challenges and viral trends. This creates a sense of community and connection among TikTok users.


Types of user-generated content on TikTok

These are some of the types of user-generated content found on TikTok:

  • Branded Hashtags: These are hashtags created by brands to promote specific campaigns, products or events. Users can use these hashtags to participate in challenges or share brand-related content.

  • Sweepstakes: Sweepstakes are a popular form of UGC on TikTok, where brands invite users to enter contests for a chance to win prizes or free products.

  • Challenges: Challenges are an integral part of TikTok, where users create and share content in response to a specific topic or task. Challenges can be created by the platform itself, by brands or by individual users.

  • Duets: Duets are a unique feature of TikTok that allows users to create videos in collaboration with others. Users can duet an existing video, creating a response, parody or creative collaboration.

  • Tutorials: Users share knowledge and skills on a variety of topics, such as make-up, cooking, crafts, exercise, etc.

  • Reviews: Users share their opinions and experiences about products, services or places. These reviews can be useful for other users seeking information before making purchasing decisions.


Benefits of user-generated content on TikTok

User-generated content (UGC) on TikTok offers a number of advantages for both users and the platform itself. Some of the main advantages include:

  1. Authenticity and credibility: UGC on TikTok is generated by real users, making it more authentic and credible to the audience. Users trust content created by their fellow users more than content generated by brands or companies.

  2. Diversity and creativity: UGC on TikTok is incredibly diverse, covering a wide range of topics, styles and formats. This allows the platform to be a creative space where users can express themselves in unique and original ways.

  3. Engagement and participation: UGC encourages community engagement and participation on TikTok. Users can interact with content through likes, comments, shares and participation in challenges and viral trends, creating a sense of belonging and connection among users.

  4. TikTok algorithm: TikTok's algorithm is designed to promote relevant, high-quality content, which means that UGC is more likely to be seen and shared by a wider audience.

  5. Cost-effective: UGC on TikTok is a cost-effective way to create content, as it does not require large investments in production or advertising. Users can create high-quality content using only their smartphones and their creativity.

  6. Virality and global reach: UGC on TikTok has the potential to go viral and reach a global audience in a short time. Viral challenges and trends can spread quickly, allowing user-generated content to reach large numbers of people around the world.



Best practices for using user-generated content on TikTok

Here are some best practices for using user-generated content on TikTok:

  1. Know your audience: Understand who your followers are and what kind of content they like to consume. See what topics and trends are popular with your audience and tailor your UGC accordingly.

  2. Choose the right type of UGC: Identify what type of content fits best with your audience and will align with your brand objectives. You can experiment with different formats, such as dance videos, tutorials, etc., to see what works best for you and your audience.

  3. Create a unique branded hashtag: Design a unique hashtag that represents your brand and the theme of your campaign. Use this hashtag in your posts and encourage your followers to use it when creating their own content. This will help collect and organise UGC related to your brand.

  4. Collaborate with relevant influencers on TikTok: Identify relevant influencers on TikTok who align with your brand's values and audience. The combination of UGC and Micro-Influencer Marketing can boost your brand presence and establish authentic connections with your community.

  5. Reuse user-generated content: Leverage user-generated content to fuel your content strategy on other platforms and marketing channels. You can share it on your social media profiles, embed it on your website or use it in your email campaigns.

  6. Integrate a TikTok UGC feed into your website and email campaigns: Embed a TikTok UGC feed on your website to display user-generated content in real time. You can also include UGC clips in your email campaigns to increase engagement and interaction with your subscribers.




How to run a user-generated content campaign on TikTok

Creating a UGC campaign on TikTok can be an effective strategy to increase your brand's visibility, generate audience engagement and promote user participation. Here are some steps to plan and execute a user-generated content campaign on TikTok:

  • Set your goals: Clearly define the objectives of your campaign. Increase brand awareness, drive sales of a specific product, or simply increase engagement with your audience.

  • Know your audience: Understand who your TikTok followers are and what type of content they like to consume.

  • Define the campaign theme and message: Decide on the theme and core message of your campaign. Make sure the theme and message are clear and consistent with your brand.

  • Create a challenge or hashtag: Design a unique and creative challenge or hashtag that users can use to participate in the campaign. The challenge should be fun, accessible and easy to understand. Use the campaign hashtag so that you can track and collect all user-generated videos.

  • Create some reference content: Create some reference videos that will inspire users to participate in the campaign. These videos can include examples of how to participate in the challenge, creative ideas for content, or messages that reinforce the campaign theme.

  • Promote the campaign: Promote your campaign on your other social media channels, website and any other media where you have a presence. Encourage your followers to participate in the challenge and to use the campaign hashtag in their videos.

  • Incentivise participation: Offer incentives or prizes to motivate users to participate in the campaign. This can include free products, exclusive discounts, etc.

  • Follow and share user-generated content: Keep track of the content generated by users participating in the campaign and share the best videos on your own social media channels.

  • Measure and analyse results: Use TikTok's analytics tools to measure the success of your campaign. Analyse the data to understand what aspects of the campaign worked well and what can be improved in the future.

User Generated Content (UGC) on TikTok has proven to drive creativity, engagement and authenticity on the social media platform. From viral challenges to helpful tutorials and honest reviews, UGC reflects the diversity and dynamism of the TikTok community. By knowing your audience, choosing the right formats and encouraging participation, you can capitalise on UGC to strengthen your TikTok presence and connect meaningfully with your followers.

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