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Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment

[Ebook] Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment

Learn how to move from the chaos of scattered campaigns to an organized, scalable, and efficient system. Everything explained in an eBook your future self will thank you for.

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Adsmurai, new Google Meridian certified partner

  • We turn data into business decisions with transparent, scalable, and actionable Marketing Mix Modeling.


Barcelona, June 2025 – Adsmurai has been officially recognized as a Google Meridian Certified Partner, a new milestone in our commitment to redefining advertising measurement and planning with advanced tools, robust methodologies, and actionable results.

“Becoming a Meridian Partner reinforces our commitment to transparent, reproducible, and business-focused measurement. At Adsmurai, we don’t just apply MMM models—we connect them to real data, clear visualizations, and decisions that directly impact performance.”
Anna Rodríguez, Data & Analytics Director at Adsmurai 

 

What does this mean for the brands working with us?

As certified Google Meridian partners, Adsmurai integrates the capabilities of Marketing Mix Modeling (MMM) with our own tech solutions and activation processes. This allows us to:

  • Measure the real impact of your campaigns across all channels and media.
  • Apply transparent, reproducible, and scalable models aligned with your business goals.
  • Make strategic decisions based on reliable data that drive sustainable growth.

The future of measurement starts today

Advertising effectiveness is no longer about legacy formulas. It’s designed, tested, and activated. At Adsmurai, we believe in an approach where technology, collaboration, and data excellence become real transformation drivers.

About Adsmurai

Adsmurai leads the digital marketing transformation through scalable solutions powered by data and artificial intelligence. Its proprietary platform, Adsmurai Marketing Platform, centralizes campaign, data, audience, and feed management—optimizing performance in real-time with smart strategies. Headquartered in Barcelona and backed by a team of over 400 experts, Adsmurai is an official partner of Meta, Google Premium, Pinterest, and TikTok.




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