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All Google Analytics 4 metrics now available in Dashboards

Product Updates Dashboards

The digital age has flooded businesses with data. However, the fragmentation of this information across multiple platforms has made it difficult to gain a holistic view of marketing campaign performance. Adsmurai, aware of this challenge, has taken a step forward with the integration of Google Analytics 4 (GA4) into Adsmurai Marketing Platform Dashboards, offering a key tool to unify and visualize all your data in one place.

New dashboards with all the metrics of Google Analytics 4

Adsmurai Marketing Platform offers three dashboards with general GA4 metrics for a holistic view of your marketing strategy:

  • GA4 Paid (Attributed): This dashboard allows you to compare the performance of your Paid campaigns against GA4 metrics. For accurate attribution, be sure to connect your GA4 account to Adsmurai and add the UTM campaign ID to all your Paid campaigns. In addition, you can select the attribution model that best suits your business. This will allow you to more accurately assess the impact of each interaction on the conversion process.
  • GA4 General (Organic): This dashboard gives you a detailed overview of your website's organic traffic. By connecting your GA4 account, you can analyse key metrics such as sessions, users and page views.
  • GA4 General (Performance): This dashboard provides an overview of your website's performance, combining both organic and paid traffic. As with the other dashboards, you can choose the attribution model that best fits your marketing goals.

ga4 overall dashboard

 

What does this integration mean?

With this new functionality, Adsmurai Marketing Platform - Dashboards allow you:

  • Visualize all your key KPIs: From sessions and total users to conversions and page views, both from your paid campaigns and your organic traffic.
  • Compare the performance of different channels: Identify which channels generate the most conversions and their impact on your sales funnel.
  • Create custom dashboards: Tailor dashboards to your specific needs and those of your team.
  • Perform real-time analytics: Get up-to-date information on the performance of your campaigns and make faster decisions.

new dashboards amp

 

Why is it important?

The integration of GA4 with Adsmurai offers multiple benefits:

  • Forget about navigating between different platforms to collect data.
  • Quickly identify trends, opportunities for improvement and areas that need attention.
  • Make more informed and strategic decisions to optimize your campaigns.
  • Facilitate collaboration between marketing teams and other departments.

 

How does it work?

Adsmurai Marketing Platform connects your GA4 account to your campaigns, allowing you to synchronize data from both platforms. This way, you can create dashboards that combine paid media metrics with user behavior data on your website.

 

Practical use cases

  • Ecommerce:
    • Optimize remarketing campaigns to recover abandoned carts.
    • Measure the impact of email marketing campaigns on sales.
  • B2B:
    • Analyze lead behavior throughout the conversion funnel.
    • Identify the most effective content to attract and convert leads.
    • Measures the return on investment (ROI) of lead generation campaigns.
  • Marketing agencies:
    • Provide your clients with customised, detailed reports on campaign performance.
    • Demonstrate the value of your services with hard data.
    • Make your teams more efficient and get better results.

The integration of GA4 into Adsmurai Dashboards represents a breakthrough in the field of marketing analytics. By unifying data from multiple sources, this solution allows you to get a more complete view of your business and make more strategic decisions.

 

 


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