Automate, visualize, optimize: improve your strategy with the latest AMP features

The digital marketing world moves fast. And since we don’t want you to be left behind while others are already optimizing campaigns with AI or visualizing real-time data, we’re bringing a set of new features that mark a before and after in how you work with Adsmurai Marketing Platform. Especially useful if you're working with campaigns, dashboards or creatives.

This update includes three new features that will help you with:

• the time you spend creating campaigns,
• the lack of real visibility into your data,
• and the need to analyze each creative action more accurately.

From now on, you'll be able to:

• Create PMax and ASC+ campaigns directly from AMP, fully automated but with full control.
• Integrate your external data sources into dashboards—no need to juggle multiple tools.
• Preview your Meta ads before publishing and analyze performance in detail.

All designed to make your work more efficient, more visual, and much more strategic.
And as always, without leaving AMP.

Let’s break it down 👇

🧩Create PMax (Google) and ASC+ (Meta) campaigns directly from AMP

Managing full-funnel campaigns across platforms can be a headache... That’s why you can now create Smart Feed campaigns for Google (PMax) and Advantage+ Shopping Campaigns (ASC+) for Meta all from one place: AMP.

What does this mean for you?

• Centralize cross-platform campaign creation with a single workflow inside AMP.
• Build campaigns from connected feeds with catalog power, auto naming and rule sets.
• Avoid human errors and save valuable time on setup.
• Ideal for e-commerce or media teams managing multiple markets and limited resources.

👉 Real example: a fashion brand with stores across Europe now launches ASC+ campaigns in three markets using a single wizard, with localized assets and a live product feed.

🔌Connect external data sources to your dashboards

Your dashboards in AMP just got smarter. With this new feature, you can integrate custom data sources:

• CRM, Power BI, Adjust, Zenit, Spotify, Piano, Amazon, Adobe, Excels, CSVs or even a personalized Google Sheet. Any source can now be connected.

What can you do with it?

• Combine performance data with sales, CRM, stock, margins or other KPIs for smarter decisions.
• Create fully customized visualizations without relying on external tools.
• Set auto-update rules to keep your data fresh at all times.

👉 Use case: a travel client matches CRM-confirmed bookings with Google and Meta ad conversions all in one AMP dashboard. Result: real revenue per channel without a single spreadsheet.

👀Meta Ad Preview + Granular performance analysis

Creating dynamic feed-based ads but not sure how they’ll look? Want to know which of your 25 ads is actually performing best? You’ll want to check this out:

What can you do with it?

• Share reports with your clients and clearly show which ads perform best.
• Link pivot tables to dashboards to centralize all your key insights in one place.
• Share up-to-date performance insights with your team and optimize based on real data—not gut feeling.

1. Real preview of your Meta ads

• See how each ad from the feed will look before going live.
• Ensure images, text and CTAs are correctly formatted.
• Avoid design issues or cut-off copy—no need to check everything in Ads Manager.

2. Unit-level analysis

• Track individual performance for each ad or ad set in your campaigns.
• Quickly identify which creative combinations perform best.
• Make decisions based on real results—not assumptions.

👉 Real example: a food brand found that a plain white background with product image converted twice as well as complex creatives. Thanks to granular analysis, they reallocated budget in real time and improved CPA by 22%.

📈 Now in AMP: Organic metrics at post level

We continue to expand visibility over your content’s performance. Now, AMP lets you track organic metrics for each individual social media post.

This feature is especially valuable for marketing, content and social teams who need clear and detailed insight into organic impact beyond paid performance.

What does this mean for you?

• Get a clear view of reach, impressions, engagement, reactions, comments and shares for every organic post.
• Understand what content resonates with your audience—without relying on paid support.

• Make creative and editorial decisions based on real data: should this reel get promoted? What formats drive the most interaction?

Where to find it?

In the AMP Creatives module, under the “organic” tab. Each post comes with a full set of metrics ready to compare, group or filter as needed.

Not using Adsmurai Marketing Platform yet?

If this sounds like science fiction but you'd love it to be your day-to-day—you're just one click away from making it real.

AMP is Adsmurai’s platform to automate campaign setup, centralize data, optimize creatives and make decisions based on actual insights. All from a single place, without jumping across tools.

📩 Curious?
Request a personalized demo or explore everything AMP can do for your digital strategy.

And if you're already a user, talk to your Customer Success team to start using these new features.

See you in the next update or in your next dashboard 😉