Video marketing continues to gain ground as the most effective strategy for capturing consumer attention in the digital environment. With users demanding more personalized and visually appealing content, brands need tools that allow them to optimize their campaigns effectively. In this context, dynamic ads have become a key resource, and at Adsmurai we are taking this trend one step further.
The market demands customization and efficiency
Until now, Adsmurai Marketing Platform allowed brands to work with images in their catalogs to create dynamic product ads. However, the market has evolved, and with it, consumers' expectations and brands' needs. That's why we have incorporated a new functionality in our platform: dynamic layouts for videos in product catalogs.
This means that now, in addition to images, videos can also be integrated and optimized through dynamic layouts directly in the platform. This innovation opens up new possibilities for creating advertisements that are not only visually appealing, but also highly personalized and tailored to the audience's preferences.
The rise of video marketing and the importance of dynamic ads
Video marketing has established itself as one of the most influential strategies in the digital environment. Recent studies indicate that consumers retain up to 95% of the message when they see it in a video, compared to only 10% when they read it in text. In addition, video ads are 80% more likely to convert than other advertising formats, making them a safe bet for brands looking to maximize the return on their advertising investment.
In this context, dynamic video ads represent the next frontier in digital marketing. By enabling the creation of highly personalized content tailored to the individual needs of consumers, these ads not only improve engagement rates, but also increase conversions and reinforce brand loyalty.
In addition, dynamic with own videos
Another significant improvement is that brands can now create dynamic ads using their own videos uploaded directly to the Adsmurai Marketing Platform. This adds a new layer of versatility, allowing brands to leverage their visual assets more effectively and adapt them to different ad formats.
Key benefits of the new functionality
- Improved versatility: Now you can work with videos instead of just images in your catalogs, applying dynamic layouts to create ads that stand out on any platform.
- Advanced personalization: Videos with dynamic layouts allow you to customize each ad in more detail, increasing the relevance and impact of your campaigns.
- Content optimization: The ability to use your own videos uploaded to the platform to create dynamic ads offers greater flexibility and control over the visual content of your campaigns.
- Production efficiency: Automate the creation of dynamic ads from videos, saving time and resources while maintaining high visual quality.
With the ability to apply dynamic layouts to videos in catalogs and the option to create dynamic ads with your own videos, Adsmurai Marketing Platform offers brands a powerful tool to make the most of video marketing. This update responds to growing market demand for more engaging and personalized visual content, and positions brands at the forefront of digital trends.