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Supporting gender equality in the technology industry
The importance of the debate on a greater female presence in the technology sector leads us to events such as SheStartup, which emphasise the need...
Video gaming is one of the main options with subscription movie and TV services.
This includes mobile app gaming and live sharing services.
Straight to the Podium
Video gaming is seen as a second or third option after subscription movie and TV services.
This includes mobile app gaming and live sharing services like Twitch and Steam which have hit over 20 million users since quarantines took effect worldwide.
Now that the industry has gone completely online, gaming has become very accessible for people in this opportune moment.
Gaming marketers need to think fast
In the teenager to young adult age group, there is potential in continuing to promote downloadable games. Even more so now, the opportunity exists to convert hardware buyers to go online.
Games releases will not stop as the lockdown continues which means developers can take advantage of the situation to continue marketing their products to people who currently have a lot of downtime.
The same applies for mobile apps who can target older age groups who prefer to game on their phones.
Twitch and similar platforms would be the ideal marketing location for gamers, but Twitter and Snapchat are also effective as this audience normally has accounts on both platforms.
Both branding and conversion campaigns work for this category.
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