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TikTok Creative Exchange TTCX what it is how it works and how to improve TikTok campaigns
TikTok has completely changed the rules of the game in digital advertising. It’s no longer enough to have a good product or a solid investment: if...
2 min read
YouTube Creator Partnerships and how it is reshaping influencer marketing
Influencer marketing has been growing for years, yes. But it also carries a structural issue: it has never fully integrated into media strategies. ...
3 min read
Pinterest Assistant is transforming how we discover products with AI
For over a decade, Pinterest has held a very clear position within the digital ecosystem: being the place where inspiration begins. It is the...
3 min read
From influencers to tastemakers: the creator infrastructure and employee advocacy
For years, influencer marketing was structured around a quantitative logic: massive reach, large follower volumes, and one-off campaigns designed to...
3 min read
Pinterest: the visual compass to conquer Black Friday, Christmas and the sales
Every year, seasonal marketing follows the same ritual: brands start their engines in mid-November, paid media teams adjust budgets in panic mode,...
4 min read
Meta Ads in the post-iOS14 era: how to consolidate data and not get lost in attribution
The Meta Ads ecosystem changed radically with the arrival of iOS14.5 and Apple’s transparency policy (ATT). Until then, brands could attribute...
3 min read
From trends to conversions: optimising campaigns with Pinterest Predicts and Adsmurai Marketing Platform
We explore how Pinterest Predicts year-over-year trends and how advertisers can take advantage of it. Discover how Pinterest Trends and the Adsmurai...
5 min read
Pinterest Shopping: What it is and how it works
Social media marketing is essential today to reach massive and highly segmented audiences, encourage customer interaction and measure campaign...