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Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment

[Ebook] Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment

Learn how to move from the chaos of scattered campaigns to an organized, scalable, and efficient system. Everything explained in an eBook your future self will thank you for.

Discover more
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Desiree de Palma

Desiree De Palma is Head of Social at Adsmurai Madrid, overseeing partnerships with Meta, TikTok, Pinterest, Snapchat, and other key platforms. With over 6 years of experience in paid media strategy and client growth, she has led initiatives across retail, real estate, and education sectors. Previously part of the Business Leads team, she brings a strong background in cross-functional collaboration with solutions engineering, sales, marketing science, creative, and operations. Based in Madrid, after working in Barcelona and San Francisco, Desiree now focuses on scaling platform relationships, integrating tech solutions, and delivering innovative strategies that elevate client impact across social channels.

Pinterest BF

Pinterest: the visual compass to conquer Black Friday, Christmas and the sales

Every year, seasonal marketing follows the same ritual: brands start their engines in mid-November, paid media teams adjust budgets in panic mode, and consumers get bombarded with discounts, campaigns, and messages that all sound the same. But while...

Pinterest
Read More
Meta Ads

Meta Ads in the post-iOS14 era: how to consolidate data and not get lost in attribution

The Meta Ads ecosystem changed radically with the arrival of iOS14.5 and Apple’s transparency policy (ATT). Until then, brands could attribute...

Meta Attribution
Read More
de tendencias a conversiones

From trends to conversions: optimising campaigns with Pinterest Predicts and Adsmurai Marketing Platform

We explore how Pinterest Predicts year-over-year trends and how advertisers can take advantage of it. Discover how Pinterest Trends and the Adsmurai...

Pinterest
Read More
Pinterest Shopping

Pinterest Shopping: What it is and how it works

Social media marketing is essential today to reach massive and highly segmented audiences, encourage customer interaction and measure campaign...

Pinterest
Read More
Pinterest BF

clock 3 min read

Pinterest: the visual compass to conquer Black Friday, Christmas and the sales

Oct 16, 2025 3:42:37 PM

Every year, seasonal marketing follows the same ritual: brands start their engines in mid-November, paid media teams adjust budgets in panic mode, and consumers get bombarded with discounts, campaigns, and messages that all sound the same. But while...

Pinterest
Read More
Meta Ads

clock 4 min read

Meta Ads in the post-iOS14 era: how to consolidate data and not get lost in attribution

Sep 23, 2025 6:32:36 PM

The Meta Ads ecosystem changed radically with the arrival of iOS14.5 and Apple’s transparency policy (ATT). Until then, brands could attribute...

Meta Attribution
Read More
de tendencias a conversiones

clock 3 min read

From trends to conversions: optimising campaigns with Pinterest Predicts and Adsmurai Marketing Platform

Mar 11, 2024 12:37:20 PM

We explore how Pinterest Predicts year-over-year trends and how advertisers can take advantage of it. Discover how Pinterest Trends and the Adsmurai...

Pinterest
Read More
Pinterest Shopping

clock 5 min read

Pinterest Shopping: What it is and how it works

Sep 4, 2023 4:43:47 PM

Social media marketing is essential today to reach massive and highly segmented audiences, encourage customer interaction and measure campaign...

Pinterest
Read More
 
 

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