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Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment

[Ebook] Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment

Learn how to move from the chaos of scattered campaigns to an organized, scalable, and efficient system. Everything explained in an eBook your future self will thank you for.

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Desiree de Palma

Desiree De Palma is Head of Social at Adsmurai Madrid, overseeing partnerships with Meta, TikTok, Pinterest, Snapchat, and other key platforms. With over 6 years of experience in paid media strategy and client growth, she has led initiatives across retail, real estate, and education sectors. Previously part of the Business Leads team, she brings a strong background in cross-functional collaboration with solutions engineering, sales, marketing science, creative, and operations. Based in Madrid, after working in Barcelona and San Francisco, Desiree now focuses on scaling platform relationships, integrating tech solutions, and delivering innovative strategies that elevate client impact across social channels.

Meta Ads

Meta Ads in the post-iOS14 era: how to consolidate data and not get lost in attribution

The Meta Ads ecosystem changed radically with the arrival of iOS14.5 and Apple’s transparency policy (ATT). Until then, brands could attribute conversions up to 28 days after a click on an ad, which provided a fairly complete view of how campaigns...

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Meta Ads

clock 4 min read

Meta Ads in the post-iOS14 era: how to consolidate data and not get lost in attribution

The Meta Ads ecosystem changed radically with the arrival of iOS14.5 and Apple’s transparency policy (ATT). Until then, brands could attribute conversions up to 28 days after a click on an ad, which provided a fairly complete view of how campaigns...

Read More
 
 

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