Adsmurai 
We explore how Pinterest Predicts year-over-year trends and how advertisers can take advantage of it. Discover how Pinterest Trends and the Adsmurai Marketing Platform combine to create more effective ad campaigns, from creating custom audiences to real-time optimisation. If you're looking to maximise the impact of your campaigns, this article offers key insights to keep your strategy up to date.
What is Pinterest Predicts?
Pinterest Predicts is a report that Pinterest launches every year with a prediction of the trends that are going to arrive in the following year.
This report differentiates between fads, which are unpredictable, and consumer trends, which is where users are taking the most interest. Users on Pinterest don't just scroll through: they go to the platform to make plans and are predisposed to action. Thanks to this navigation, it is possible to predict the trends that are going to appear.
These trends are predictive analytics based on:
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Comprehensive big data analysis: volume and growth thresholds are defined to filter the millions of searches per month on Pinterest by people who plan and act on them. A predictive methodology based on machine learning is then applied.
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Trend synthesis: after the initial sweep, cross-functional teams of specialists identify patterns in the data. Searches are synthesised into concrete trends and in collaboration with an external provider, inclusiveness and global representation is ensured.
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Upward review: Accountability is vital to the process, and so a self-assessment is conducted to ensure that the trends being predicted continue to point to the top. 80% of the trends included in the Pinterest Predicts report have come true in the last four years.
Pinterest Trends is an insights-based tool that provides advertisers with information on emerging trends that appear on Pinterest Predicts and the most popular topics on Pinterest.
This tool helps advertisers identify what users are searching for on the platform and what they are interacting with, allowing them to align advertising strategies with these trends.
By using this tool, advertisers can better understand the interests and preferences of their target audience, which helps them create more relevant and engaging advertising campaigns.
How Pinterest Predicts can help grow your business
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Create custom audiences or Pinterest Personas
Pinterest Personas are made up of users who take actions on Pinterest that demonstrate interest in different topics. They use signals such as searching, creating, saving and interacting with content to create a custom audience. This custom audience can be created by country and the advertiser loads the audience into ads manager and can target it directly from ads manager.
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Sponsor a trend on Pinterest Predicts
By sponsoring a trend on Pinterest Predicts, you get exclusive rights to a specific trend in your country and a special Predicts brand badge for your ads.
Campaigns that include this type of co-branded Pinterest trend badge have seen a 2.4x increase in conversion rates compared to those without.
Leverage Pinterest Predicts in your catalog campaigns with Adsmurai Marketing Platform
AMP is a comprehensive solution that allows you to plan, manage and control your Pid Media campaigns in one place.
Combine Pinterest Predicts and Adsmurai Marketing Platform
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Plan: media plan design, budget allocation and campaign planning based on objectives. Take advantage of Pinterest Predicts to help you define your media plan.
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Execute: turn any digital product catalogue into dynamic ads tailored to your brand. Adapt your catalogue to the trends identified in Predicts and create layouts that stand out on the platform.
Step 1: In order to be able to execute, the product catalogue must be optimised:
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Optimise your catalogue information: Replace texts, combine data from different fields or modify existing ones, add UTMs...
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Enrich your product information: Add custom labels to identify products and impact your audience with Best Sellers (GA), recent products or identified trends.
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Step 2: Create a layout that stands out on the platform
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Let your creativity flow and automate the rest: Combine images, dynamic fields and fonts, or leverage a pre-designed template to create ads effortlessly.
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Multi-format creative with dynamic templates: Automatically adapt your design to different platform locations.
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Monitor: Monitor your campaigns and track them in real time by line of business, target, platform, etc. Analyse how using Pinterest Predicts has impacted your results.
What has been the influence of predicts on your campaign?
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Customised campaign reports: Create customised reports that measure the success of your campaigns based on key metrics.
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Real-time optimisation: Optimise campaigns across all platforms in real-time, ensuring efficient budget and resource allocation.
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Trend anticipation and precise execution make all the difference. With Pinterest Predicts and the Adsmurai Marketing Platform, advertisers have a powerful combination at their disposal to not only track trends, but also turn them into tangible results. Adaptability and real-time optimisation are key, and by integrating these tools, marketers are poised to excel in an ever-evolving digital environment.
