Adsmurai 
In the world of digital marketing, TikTok has become a key platform for brands looking to generate interest. With the platform's rapid growth and ability to capture the attention of a very large number of users, TikTok has become a perfect backdrop for sales campaigns.
In this article, we explain the importance of TikTok as a tool to promote your products and services during a sales campaign. We show you tips and recommendations to succeed in your campaign.
TABLE OF CONTENTS:
Importance of TikTok for a sales campaign
TikTok is a very important platform for a rebate campaign for several reasons.
Primarily, it is a network with a large reach and diverse audience. It has a large user base, which allows your rebate campaign to reach a wide audience and thus increase brand visibility.
Secondly, it is a highly interactive platform and encourages user participation through challenges and trends, which can be leveraged for users to create content about the brand.
Third, platform content is easily viral. If we create creative and engaging content related to the sales, there is a chance that it will go viral and be shared widely, which helps increase the exposure of the campaign.
TikTok is full of influencers, micro-influencers and macro-influencers, with a lot of influence and reach. Collaborating with these influencers for your rebate campaign can help you reach a wide audience quickly.
The platform also allows you to shop directly from the platform, allowing users to buy products directly from the videos without leaving the app. This facilitates the shopping process and allows users to discover new products.
Know your audience on TikTok
TikTok has over one billion monthly active users worldwide. Within these users, there is a lot of diversity which makes it a highly attractive asset. Here are the top groups of the most popular TikTok users:
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Teenagers and young adults: It has become a very popular platform among teenagers and young adults. The majority of the platform's users fall within the 16-24 age bracket.
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Influencers and content creators: Many users have managed to build a community of users and have gained popularity thanks to the platform. They usually focus on a specific niche, such as beauty, sports, travel, humor, etc.
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Artists and musicians: The platform has become a key place to discover new music and build momentum.
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Companies and brands: Many companies use TikTok as part of their marketing and advertising strategy. It is a good tool to promote their products.
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Casual users: The platform has a large base of casual users who enjoy consuming and creating videos without actively creating content.
To tailor your sales campaign and connect with your audience, here are some tips:
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Understand your audience and their needs. Identify their needs, preferences, values... to adapt the campaign effectively.
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Personalize your communications according to the purchase history and preferences of each customer with the segmentation of your database.
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Use the communication channels preferred by your audience.
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Create engaging content, such as images, videos and testimonials, to create interest in them.
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Highlight the value of your products on offer.
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Offer exclusive promotions for your audience, such as additional discounts for loyal customers.
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Encourage interaction on social networks with contests, sweepstakes and challenges.
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Use the power of recommendations from satisfied customers.
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Provide a seamless shopping experience on your website or online store.
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Track and collect feedback to improve future campaigns.
In short, campaign tailoring should be based on a deep analysis and knowledge of your audience and the creation of an engaging and personalized shopping experience.
Create authentic content for your brand
To be successful on TikTok, it is important to create authentic and entertaining content that resonates with the platform's users. Here are some tips for producing high quality, authentic content.
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Know your audience: Before you start creating content, it is important to research and understand who you are targeting, so you can create content they will like.
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Participate in trends: You must be up to date with trends and find the best way to join them, in order to connect with the audience.
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Authenticity: Showing your personality and not being afraid is important to attract users' attention.
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Storytelling: Take advantage of the platform to tell short and creative stories to reach the user in a more natural way.
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Humor: Humor on TikTok has a lot of visibility. Find your style of comedy and use it to create content.
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Incorporate catchy and popular music on the platform: Music plays a very important role on TikTok. It can help you create more engaging content.
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Interact with the audience: It is important to respond to user comments, as it increases engagement and relationship with your audience. Also, they can give ideas or suggestions for new content.
Es importante encontrar tu propio estilo y descubrir qué tipo de contenido crea más atención sobre tu audiencia en TikTok.
Use relevant hashtags
Hashtags on TikTok are a key tool to increase the visibility of your videos. They help users to categorize and discover new content on the platform. It consists of tagging the content of the same topic where the platform then groups them and shows them to users who may be interested in them.
Here are some tips on how to use hashtags effectively:
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Be aware of popular hashtags: Before posting, we should research what hashtags we can relate to what we are going to share. In the discovery section of the platform or by exploring popular videos in our niche, we can see which hashtags are relevant.
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Combine popular and less popular hashtags: Using popular hashtags helps increase video visibility, but that also means there will be more competition with similar posts. To increase that visibility, it is important to also use less popular but relevant hashtags, which will allow us to stand out more easily within our category.
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Limit the number of hashtags: Abundance is unattractive, we recommend using between 5/10 relevant hashtags that fit well with your content and audience.
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Create your own hashtag: Create your own hashtag and encourage your followers to use it in their own posts. This will help you build a community.
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Participate in challenges and trends: TikTok is known for trends and viral challenges. It is important to participate in them and use those related hashtags, because it will help us increase the visibility of the videos.
There are very popular hashtags that never fail in a sales campaign, such as #Sales, #Offers, #Discounts, #BlackFriday, #CyberMonday #Sale #SpecialOffers #SpecialOffers #SpecialSeason #OnlineDiscounts, among others.
Use influencers
Influencers are important in TikTok and adding them to the marketing strategy for several reasons:
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Very wide reach: Influencers on the platform usually have a very considerable follower base that allows them to reach a large number of users. Their videos go viral quickly, which helps them achieve wide visibility and popularity.
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Influence over the audience: Influencers usually have a close relationship with their followers and this generates trust and loyalty towards them. The recommendations made by influencers have a great impact on purchasing decisions and trends on the audience.
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Credibility and authenticity: They tend to share content that reflects their interests, with their personality and authenticity when expressing themselves, that manages to connect with the audience.
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Creation of trends: They have the ability to create new trends (challenges, dances, memes, etc) that are easily imitated by users.
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Collaborations: Brands recognize this influence of content creators and take advantage of this platform to collaborate with them. These collaborations are beneficial for both the company and the influencer.
In short, influencers are an important piece in TikTok to reach a large audience, influence the purchase decision of users and build trust towards them. It is important to know how to choose well and how micro-influencers can increase conversions.
Take advantage of the platform's features
TikTok is a platform that provides us with several tools and advantages when creating content. Some of its features that you can take advantage of are:
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Short and creative videos: It is based on short and attractive videos, where you can create original content for your sales campaigns.
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Brand challenges: This is a good strategy to generate user participation and video virality on TikTok. You can create a challenge related to sales, where users have a hashtag and do certain fun actions.
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TikTok Influencers: Influencers have a great impact and can help promote the sales.
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Native Ads: Allows you to display ads directly in the users' news feed. You can take advantage of this to create attractive and eye-catching ads about the sales.
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Audience targeting: Targeting tools that allow you to target your sale ads to specific users. This will help you maximize the impact of your campaign and get better results.
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Sharing on other platforms: TikTok integrates with other social media platforms such as Instagram and Youtube, where you can share content on these to increase reach and interest.
Here are some examples of how to use these platform features:
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Create a dance challenge: Create a choreographed, sale-themed dance. Keep it simple to make it quick and easy for users, with catchy music to grab their attention.
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Unboxing: Record the process of unboxing your products in an attractive and easy way. Take the opportunity to show the benefits and features offered by the product.
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Look for influencers related to your market niche and target audience.
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Make live broadcasts: Show the products, answer users' questions and offer promotions during the broadcast. This can help you increase user participation and engagement.
It is important to adapt these ideas to your brand, audience and objectives.
Show your products in action
Showing products in action is a great way to capture users' attention and generate interest in the sales campaign. Here are some strategies to achieve this:
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Tutorials and demonstrations: Show how your products are used in a practical way.
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Unboxing: Show the experience of opening the product.
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Challenges related to your products: Create challenges involving your products to engage the community and generate participation.
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Collaborations with content creators: Work with them to showcase your products.
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UGC (User Generated Content): Encourage your followers to create content using your products and tagging the brand, thus creating content for you.
Make the experience exclusive
Creating a unique experience on TikTok videos is important because it will help us generate interest and build user loyalty. This implies offering unique, interactive and attractive content that adapts to the platform and its characteristics. Here are some tips on how to achieve this:
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Exclusive content: Create content that is only available on TikTok. You can launch trailers, behind the scenes, live broadcasts, etc.
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Challenges and trends: Join popular challenges with an exclusive touch.
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Collaborations with TikTok creators.
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Exclusive offers and discounts.
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Contests and prizes.
Remember that the most important thing is to be authentic and creative in your approach.
Measure the results
To measure the results of a TikTok campaign we need to follow some key steps. Here are some ways to measure campaign performance:
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TikTok Metrics: From the platform itself you have access to various metrics and statistics to measure the performance of your campaign. Some key metrics are impressions, video views, engagement rate, link clicks, conversion rate, cost per click (CPC) and cost per acquisition (CPA). This allows you to see the effectiveness of the campaign and the return on investment (ROI) of the campaign.
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Promotional codes: you can offer specific discount or promotion codes to platform users and track how many times it has been used during the sales period.
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Link tracking: Track how many users are being directed from TikTok to your website using link tracking tools, such as UTM parameters, to track how much traffic is coming from TikTok.
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Analyze comments and mentions: Pay attention to the comments you receive on your videos.
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Follower tracking and engagement: Watch your TikTok follower growth during the sales period. Monitor the level of engagement on your videos, such as "likes", comments and shares.
Remember that combining different metrics and approaches will give you a more complete picture of how your TikTok markdown campaign is performing.
From Adsmurai, we launched a successful case of Mango, to get to know the new capsule collection Camille Charrière. We combined a traffic campaign, a broad interest-based campaign and Spark Ads to drive web traffic. In order to increase page views, the platform was used to launch a traffic campaign optimized for landing page visits.
This campaign delivered a strong performance for the landing page visits campaign. The brand experienced a 533% increase in web sessions, with an 83% reduction in cost per web session.
