TikTok Spark Ads are a native ad format that allows brands to create campaigns that leverage and leverage posts from their own TikTok accounts and also use organic posts made by other creators, with their permission. Spark Ads therefore allow brands to use user-created content.
TikTok Spark Ads sit between organic content and advertising. Their format and functions are combined with the TikTok style so that they do not look like advertisements at first glance.
Differences between Spark Ads and regular In-Feed Ads
Regular In-Feed Ads are not linked to an organic account, have a higher CTR due to the number of touch points that redirect to the landing page, and finally, use creative tools available in the marketplace.
On the other hand, TikTok Spark Ads are linked to an organic account, as we have mentioned, both the brand's own account and a creator's account. In this case, the CTR is significant as there is an increase in intentional clicks to the landing page, higher engagement and an increase in followers and presence with its use.
How to create Spark Ads on TikTok?
TikTok Spark Ads are a mix between original ads and organic content provided by TikTok. To run these ads, creators must give permission for their posts to be used in advertising campaigns.
Prepare the video
To prepare your video, there are three options you can follow:
Option 1: The creator must select the video they want to authorize to be promoted by the brand. By giving access, a video code must be generated in the application that can be shared with advertisers so that they can use the content.
Option 2: Find a content creator through the Creator Marketplace provided by TikTok. If your brand partners with a creator pulled from this marketplace, you can skip the step of generating a code and sync their organic posts directly with TikTok Ads Manager to promote them as Spark Ads.
Option 3: Select an organic post from your brand profile to promote with Spark Ads.
Turn it into an ad
After importing videos into TikTok Ads Manager, you can convert organic posts into Spark Ads.
Create a campaign and set up an ad group.
On the ad level, select the "Spark Ads'' format.
Under "Upload creatives", click on "Select posts from library".
Choose an approved post you want to use.
From here, you have the option to add a CTA button and a landing page you want to lead viewers to.
Finish creating your ad and click "Submit".
Benefits of Spark Ads
TikTok Spark Ads is one of the most successful formats and has better results than other ads on the platform. Here are some of the benefits.
1. Brand experience
Spark Ads are organic content which helps brands to build an image and users to trust it.
2. Increase ad performance
There is an increase in the overall performance of campaigns using Spark Ads. Especially in views, engagement rate, CRV (conversion rate) and CMP (cost per impression) compared to ads without Spark Ads.
3. Innovative features
Spark Ads supports Duet features, which allows you to publish your video alongside a video from another creator on TikTok. Stitch feature that allows you to combine another video on TikTok with a video you are creating. It allows you to attach Stickers, which is an animation or sticker-like format that sticks to the video, and finally it allows viewers to click on the music in the post.
4. Lasting marketing impact and ROI improvement
All engagement from Spark Ads is attributed to the original organic post and can have a positive impact on the engagement of this organic post in the future.
In addition, Spark Ads helps improve customer retention and loyalty and drive new lead generation and repurchase.
5. Leverage content that is already trending
Leveraging your brand's popular content helps maximise the potential of your brand reach.