Increase your reach and engagement with Pinterest Video Ads
Video ads on Pinterest are a tool for brands to promote products, services or messages through dynamic visual content. These ads integrate seamlessly with organic pins, allowing brands to tell stories in an immersive and emotional way.
Available in a variety of formats, video ads can be tailored to different marketing objectives. On a platform where users are looking for inspiration, these ads effectively capture the attention of users and boost audience engagement, helping to increase visibility and conversions.
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What are video ads on Pinterest?
Video ads on Pinterest help promote products, services or messages through dynamic and engaging visual content. These ads allow brands to tell stories in a more immersive and emotional way, leveraging the video format to capture users' attention and generate interest in products or services.
Pinterest video ads blend seamlessly with organic pins (pins posted by users), but are specifically designed to advertise products, services or brand awareness.
These video ads come in different formats, allowing you to tailor your message to your goals. They can play automatically with sound off in a user's feed, but with a click, viewers can see them in a larger view and with sound on.
Essentially, Pinterest video ads allow you to harness the power of video marketing within Pinterest's unique browsing environment, where people actively seek inspiration and discover new ideas.
Video ad formats on Pinterest
Once you understand what Pinterest video ads are, it's time to choose which format best suits your needs and goals.
Below are the different formats:
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Standard width video ads: Standard width video ads are videos that are the same size as a regular Pin.
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Full-width video ads: These video ads are notable for taking up the full width of the Pinterest feed on mobile devices, providing an immersive and eye-catching experience for users.
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Idea Ads: This ad type is the promoted version of Idea Pins. Idea Ads allow you to combine videos and images in a full screen format. In addition, you can add a detail page with useful information such as recipe ingredients, materials lists or other tips.
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Collection Ads: these only appear in Pinterest's mobile feed and appear as a combination of one large main asset followed by three smaller assets. When someone taps these ads, they enter a full-screen experience where they can see the main creative and up to 24 secondary creatives.
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Premiere Spotlight: Premiere Spotlight features video ads in places like the search page. It allows brands to reserve their placement for product launches and take over the screen, taking up around 50% of the space on a mobile device.
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Lead Ads: use native forms so that Pinners can share information with a couple of taps and advertisers quickly get the information they need. This ad type works with standard-width, static video Pins, with up to 10 pre-defined, customised questions.
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Showcase Ads: are a unique ad format that allows you to tell a richer story and showcase your products or brand in a more interactive way compared to standard video ads.
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Quiz Ads: Consists of a short interactive quiz integrated into the platform. Users answer a series of multiple choice questions related to your brand or product. Based on their answers, they are directed to a personalised result tailored to their interests.
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Promoted Video Pins: This ad format allows brands to promote videos within the Pinterest feed. Promoted Video Pins automatically play when a user scrolls through their feed, increasing the chances of capturing the viewer's attention.
Pinterest video ad strategy
Before you start creating your Pinterest video ads, it's important to have a solid strategy in place. This will help ensure that your ads are targeted, effective and help you achieve your business goals.
Below are the key steps to developing a Pinterest video ad strategy:
1. Define your goals
What do you want to achieve with your Pinterest video ads - do you want to increase brand awareness, generate leads, drive sales or something else? Having clear goals will help you determine the type of ads you create, who you target and how you measure their success.
2. Know your target audience
Who are the people you want to see your ads? The more you know about your target audience, the better you can create ads that resonate with them. This includes understanding their interests, needs and online behaviours.
3. Create engaging video content
Your video ads need to be engaging and high quality to make people stop and watch them. Use eye-catching images and sounds, keep your message concise and clear, and make sure your video relates to what your target audience is looking for.
4. Choose the right ad placement
Pinterest offers different locations to place your video ads. Choose the location that best suits your goals and target audience.
5. Set a budget and a timeline
How much are you willing to spend on your Pinterest video ads? How often do you want to post new ads? Setting a budget and timeline will help you stay organised and make sure you're getting the most out of your investment.
6. Track your results and make adjustments
It's important to track the performance of your video ads and make adjustments as needed. Pinterest offers analytics tools that can help you understand what's working and what's not.
7. Experiment with different video formats and styles
Pinterest offers different video formats and styles so you can experiment and find what works best for your audience.
8. Take advantage of Pinterest's targeting features
Pinterest offers powerful targeting options that you can use to target your ads to the people most likely to be interested in what you have to offer.
10. Keep your ads up to date
Be sure to update your video ads regularly to keep your audience interested and engaged.
Benefits of using video ads on Pinterest
Pinterest video ads offer a variety of advantages for businesses looking to reach your target audience and achieve your marketing goals.
1. Increased reach and engagement:
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Pinterest has over 433 million monthly active users who actively seek inspiration and discover new products and ideas.
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Video ads can reach a wide and engaged audience within this visually appealing browsing environment.
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Video captures attention more easily than static images, which can lead to more clicks, website visits and conversions.
2.Greater storytelling versatility:
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Videos allow brands to tell more engaging and complete stories than images or text.
You can show products in use, create tutorials, share customer testimonials and much more. -
Video formats, such as full-width video ads, offer a more immersive visual experience that can generate a deeper connection with your audience.
3. Precise targeting:
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Pinterest offers powerful targeting options that allow you to target your ads to users based on their interests, demographics, behaviours and more.
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This helps ensure that your ads reach the people most likely to be interested in what you have to offer.
4. Robust measurement and analytics:
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Pinterest provides detailed analytics tools so you can track the performance of your video campaigns.
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You can see metrics like impressions, clicks, website visits, conversions and more.
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This data helps you understand what's working and what's not, and help you optimise your campaigns for better results.
5. Cost-effective:
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Pinterest ads can be a cost-effective way to reach your target audience.
You can set a daily or total budget for your campaigns and pay only for the results you get. -
This makes them an attractive option for businesses of all sizes.En general, los anuncios de video de Pinterest son una herramienta poderosa que puede ayudarte a alcanzar tus objetivos de marketing.
Overall, Pinterest video ads are a powerful tool that can help you achieve your marketing goals.
Video ads on Pinterest have become an indispensable tool for businesses looking to connect with their target audience in an effective and engaging way. By harnessing the power of video, brands can tell captivating stories, generate interest in their products or services and increase conversions.
In addition, Adsmurai, as a Pinterest Business Partner, provides you with the tools and expertise to create and manage video ad campaigns effectively. Our team of experts will help you develop a solid strategy, optimise your ads for maximum performance and achieve your business goals.