Snapchat Lenses: What it is and how it works
Snapchat is popular because of its augmented reality filters, known as "Lenses". Augmented reality is central to the Snapchat experience. Over 75% of...
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creativity
TikTok Story Selection: The new interactive format
TikTok has introduced a series of new solutions that enable advertisers to better partner with creators and make their ads more engaging. They offer...
+10 Best practices for your creatives in Tik Tok
One of the core components of performance marketing is creativity. In fact, a well-worked creative strategy can make your ads reach their full...
What is Ad Fatigue and how to avoid it in your digital campaigns
We live in an environment that is hyper-exposed to communicative stimuli. Without realizing it, and even though we often overlook them, these stimuli...
Best practices to leverage your Dynamic Creatives performance
We are facing a new digital environment where the user is exposed daily to thousands of advertising impacts, with dynamic and attractive ads that...
Creative strategies for your social networks in the millennial era
Social networks are more visual every day. We said it last year but then we still couldn’t be aware of all the progresses in all social networks in...