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The importance of synchronising media planning with the creative team
Effective creative and media targeting is crucial in a world where 'intoxication' is a palpable reality. Given that people receive between 3,000 and...
Creativity
Empowering your digital strategy with creative personalization and AI
Creative personalization, powered by artificial intelligence, stands as a key strategy to stand out in the saturated digital environment, generating...
Creative scalability in Paid Social Advertising
Paid Social platforms are evolving at a dizzying pace, imposing a constant demand for adaptability on brands. The speed of change demands not only...
Best practices for Facebook ad creatives
The creativity of your Facebook ads can make the difference between being ignored and capturing the attention of your audience. In this article, we...
The power of video marketing: What it is, strategies and trends for 2024
Uploading videos to social media as part of your digital marketing strategy has gained a lot of momentum and the recent rise of new video marketing...
Creative trends in digital advertising (Edition 2023)
In the dynamic digital age in which we live, creativity has established itself as an invaluable asset for those who aspire to stand out in an...
Mastering ad creatives
Nowadays the power to influence, persuade, and entice customers lies in the art of creating product ad creatives that resonate and captivate. Whether...
Adapted Creativities: How to customize your messages to win over different audiences
In an increasingly globalized and diverse world, the ability to personalize messages is key to winning over our audience. Knowing how to creatively...
Best practices for digital marketing creative optimization
Creative testing and optimization in digital marketing is very important because it allows professionals to improve the effectiveness of their...
Snapchat Lenses: What it is and how it works
Snapchat is popular because of its augmented reality filters, known as "Lenses". Augmented reality is central to the Snapchat experience. Over 75% of...
Creativity
5 min read
The importance of synchronising media planning with the creative team
Effective creative and media targeting is crucial in a world where 'intoxication' is a palpable reality. Given that people receive between 3,000 and...
6 min read
Empowering your digital strategy with creative personalization and AI
Creative personalization, powered by artificial intelligence, stands as a key strategy to stand out in the saturated digital environment, generating...
9 min read
Creative scalability in Paid Social Advertising
Paid Social platforms are evolving at a dizzying pace, imposing a constant demand for adaptability on brands. The speed of change demands not only...
7 min read
Best practices for Facebook ad creatives
The creativity of your Facebook ads can make the difference between being ignored and capturing the attention of your audience. In this article, we...
4 min read
The power of video marketing: What it is, strategies and trends for 2024
Uploading videos to social media as part of your digital marketing strategy has gained a lot of momentum and the recent rise of new video marketing...
3 min read
Creative trends in digital advertising (Edition 2023)
In the dynamic digital age in which we live, creativity has established itself as an invaluable asset for those who aspire to stand out in an...
8 min read
Mastering ad creatives
Nowadays the power to influence, persuade, and entice customers lies in the art of creating product ad creatives that resonate and captivate. Whether...
5 min read
Adapted Creativities: How to customize your messages to win over different audiences
In an increasingly globalized and diverse world, the ability to personalize messages is key to winning over our audience. Knowing how to creatively...
3 min read
Best practices for digital marketing creative optimization
Creative testing and optimization in digital marketing is very important because it allows professionals to improve the effectiveness of their...
2 min read
Snapchat Lenses: What it is and how it works
Snapchat is popular because of its augmented reality filters, known as "Lenses". Augmented reality is central to the Snapchat experience. Over 75% of...