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Full control in Peak Season: measure and optimize with dashboards
There is a time of year that defines the success or failure of many e-commerce and retail businesses: the High Season or, as we call it in the...
AI Marketing
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ChatGPT Shopping: when artificial intelligence becomes your new shopping assistant
For years, eCommerce has been in a constant process of optimization: faster stores, more segmented ads, more precise funnels, and automations that...
AI catalogue analysis: the new lever for efficiency in catalogue campaigns
For years, product catalogs have been the silent heart of digital advertising. Thousands of SKUs connected to automated campaigns, dynamic audiences,...
“AI Mode”: Google’s new search engine that (once again) changes the rules of the game
Until now, we searched. Now, Google thinks for us. The so-called Modo IA or AI Mode has just landed in Spanish. Yes, it’s official: Google has...
What is GEO and key strategies for content relevance
A new paradigm is emerging: Generative Engine Optimization (GEO). This innovative approach leverages the power of generative AI to revolutionize how...
SGE survival guide: How to turn your content into AI's definitive the answer
For more than twenty years, the pact in the digital world was clear and stable: companies created valuable content, Google indexed it and displayed...
Reconfigure your digital strategy with AI: from data overload to smart marketing
Digital marketing is at a turning point. For years, the formula seemed clear: invest more in paid media, launch more campaigns, collect more data,...
AI agents in marketing: allies, assistants, or new teammates?
Artificial intelligence is no longer a future promise it has become an operational reality. And in this new landscape, AI agents are marking a...
ChatGPT Shopping: The future of online shopping starts with a conversation
In recent years, the way we discover and purchase products has changed radically. We’ve moved from browsing physical catalogs to scrolling through...
AI Max Search: These are the new 100% AI-powered campaigns in Google Ads.
Google has done it again! If you thought Performance Max was the peak of automation, buckle up: here comes AI Max Search, a new evolution in...
5 min read
Full control in Peak Season: measure and optimize with dashboards
There is a time of year that defines the success or failure of many e-commerce and retail businesses: the High Season or, as we call it in the industry, the Peak Season. It’s not just a sales increase; it’s a real perfect storm. Customer...
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6 min read
ChatGPT Shopping: when artificial intelligence becomes your new shopping assistant
For years, eCommerce has been in a constant process of optimization: faster stores, more segmented ads, more precise funnels, and automations that...
2 min read
AI catalogue analysis: the new lever for efficiency in catalogue campaigns
For years, product catalogs have been the silent heart of digital advertising. Thousands of SKUs connected to automated campaigns, dynamic audiences,...
3 min read
“AI Mode”: Google’s new search engine that (once again) changes the rules of the game
Until now, we searched.Now, Google thinks for us. The so-called Modo IA or AI Mode has just landed in Spanish. Yes, it’s official: Google has...
7 min read
What is GEO and key strategies for content relevance
A new paradigm is emerging: Generative Engine Optimization (GEO). This innovative approach leverages the power of generative AI to revolutionize how...
6 min read
SGE survival guide: How to turn your content into AI's definitive the answer
For more than twenty years, the pact in the digital world was clear and stable: companies created valuable content, Google indexed it and displayed...
5 min read
Reconfigure your digital strategy with AI: from data overload to smart marketing
Digital marketing is at a turning point. For years, the formula seemed clear: invest more in paid media, launch more campaigns, collect more data,...
5 min read
AI agents in marketing: allies, assistants, or new teammates?
Artificial intelligence is no longer a future promise it has become an operational reality. And in this new landscape, AI agents are marking a...
4 min read
ChatGPT Shopping: The future of online shopping starts with a conversation
In recent years, the way we discover and purchase products has changed radically. We’ve moved from browsing physical catalogs to scrolling through...
3 min read
AI Max Search: These are the new 100% AI-powered campaigns in Google Ads.
Google has done it again! If you thought Performance Max was the peak of automation, buckle up: here comes AI Max Search, a new evolution in...