Blog

4 min read

Model Context Protocol (MCP): What it is and how it works

3 min read

ChatGPT Ads is here: how OpenAI’s new advertising platform works

4 min read

What are LLMs and how do they change brand visibility?

For years, digital visibility was a matter of showing up.Showing up on Google, showing up on the first page, showing up ahead of competitors. But...

4 min read

Agentic Commerce: what it is and why Google is changing eCommerce with AI

Online shopping is entering a new phase: decisions no longer depend only on what users see on a website, but on what AI understands, compares, and...

5 min read

Full control in Peak Season: measure and optimize with dashboards

There is a time of year that defines the success or failure of many e-commerce and retail businesses: the High Season or, as we call it in the...

3 min read

Let AI tell you where to adjust: automatic insights to sell more

For years, dashboards have been the mirror where marketers look at their results.But let’s be honest: having data is not the same as understanding it.

6 min read

ChatGPT Shopping: when artificial intelligence becomes your new shopping assistant

For years, eCommerce has been in a constant process of optimization: faster stores, more segmented ads, more precise funnels, and automations that...

3 min read

“AI Mode”: Google’s new search engine that (once again) changes the rules of the game

Until now, we searched.Now, Google thinks for us. The so-called Modo IA or AI Mode has just landed in Spanish. Yes, it’s official: Google has...

3 min read

ChatGPT enters e-commerce: this is what shopping without leaving the chat will be like

Until now, talking to a chatbot was useful for solving questions or finding inspiration.But since September 2025, ChatGPT can complete a full purchase