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Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment

[Ebook] Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment

Learn how to move from the chaos of scattered campaigns to an organized, scalable, and efficient system. Everything explained in an eBook your future self will thank you for.

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Blog

Blog

Artificial Intelligence

AI Mode

“AI Mode”: Google’s new search engine that (once again) changes the rules of the game

Until now, we searched. Now, Google thinks for us. The so-called Modo IA or AI Mode has just landed in Spanish. Yes, it’s official: Google has...

Read More
ChatGPT & Shopify

ChatGPT enters e-commerce: this is what shopping without leaving the chat will be like

Until now, talking to a chatbot was useful for solving questions or finding inspiration. But since September 2025, ChatGPT can complete a full...

Read More
What is GEO and key strategies for content relevance

What is GEO and key strategies for content relevance

A new paradigm is emerging: Generative Engine Optimization (GEO). This innovative approach leverages the power of generative AI to revolutionize how...

Read More
ai agent

AI agents in marketing: allies, assistants, or new teammates?

Artificial intelligence is no longer a future promise it has become an operational reality. And in this new landscape, AI agents are marking a...

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ai chatbot

What the marketing campaigns of the future will look like: strategic planning, AI and personalisation at scale

Imagine reaching your ideal audience before they actively search for your product. Not when they're already decided, but when they're still...

Read More
Empowering your digital strategy with creative personalization and AI

Empowering your digital strategy with creative personalization and AI

Creative personalization, powered by artificial intelligence, stands as a key strategy to stand out in the saturated digital environment, generating...

Read More
paid-media-strategies-gen-ai

Empowering Paid Media strategies with Generative AI

Generative artificial intelligence (GAI) has emerged as a revolutionary tool to enhance marketing strategies, but how does it apply to Paid Media...

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AI Mode

clock 3 min read

“AI Mode”: Google’s new search engine that (once again) changes the rules of the game

Until now, we searched.Now, Google thinks for us. The so-called Modo IA or AI Mode has just landed in Spanish. Yes, it’s official: Google has launched in Spain the most advanced version of its search engine one that doesn’t just find answers… it ...

Read More
ChatGPT & Shopify

clock 3 min read

ChatGPT enters e-commerce: this is what shopping without leaving the chat will be like

Until now, talking to a chatbot was useful for solving questions or finding inspiration.But since September 2025, ChatGPT can complete a full purchase

Read More
What is GEO and key strategies for content relevance

clock 7 min read

What is GEO and key strategies for content relevance

A new paradigm is emerging: Generative Engine Optimization (GEO). This innovative approach leverages the power of generative AI to revolutionize how...

Read More
ai agent

clock 5 min read

AI agents in marketing: allies, assistants, or new teammates?

Artificial intelligence is no longer a future promise it has become an operational reality. And in this new landscape, AI agents are marking a...

Read More
ai chatbot

clock 4 min read

What the marketing campaigns of the future will look like: strategic planning, AI and personalisation at scale

Imagine reaching your ideal audience before they actively search for your product. Not when they're already decided, but when they're still...

Read More
Empowering your digital strategy with creative personalization and AI

clock 6 min read

Empowering your digital strategy with creative personalization and AI

Creative personalization, powered by artificial intelligence, stands as a key strategy to stand out in the saturated digital environment, generating...

Read More
paid-media-strategies-gen-ai

clock 6 min read

Empowering Paid Media strategies with Generative AI

Generative artificial intelligence (GAI) has emerged as a revolutionary tool to enhance marketing strategies, but how does it apply to Paid Media...

Read More
 
 

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