“AI Mode”: Google’s new search engine that (once again) changes the rules of the game
Until now, we searched. Now, Google thinks for us. The so-called Modo IA or AI Mode has just landed in Spanish. Yes, it’s official: Google has...
Artificial Intelligence
ChatGPT enters e-commerce: this is what shopping without leaving the chat will be like
Until now, talking to a chatbot was useful for solving questions or finding inspiration. But since September 2025, ChatGPT can complete a full...
What is GEO and key strategies for content relevance
A new paradigm is emerging: Generative Engine Optimization (GEO). This innovative approach leverages the power of generative AI to revolutionize how...
AI agents in marketing: allies, assistants, or new teammates?
Artificial intelligence is no longer a future promise it has become an operational reality. And in this new landscape, AI agents are marking a...
What the marketing campaigns of the future will look like: strategic planning, AI and personalisation at scale
Imagine reaching your ideal audience before they actively search for your product. Not when they're already decided, but when they're still...
Empowering your digital strategy with creative personalization and AI
Creative personalization, powered by artificial intelligence, stands as a key strategy to stand out in the saturated digital environment, generating...
Empowering Paid Media strategies with Generative AI
Generative artificial intelligence (GAI) has emerged as a revolutionary tool to enhance marketing strategies, but how does it apply to Paid Media...
3 min read
“AI Mode”: Google’s new search engine that (once again) changes the rules of the game
Until now, we searched.Now, Google thinks for us. The so-called Modo IA or AI Mode has just landed in Spanish. Yes, it’s official: Google has launched in Spain the most advanced version of its search engine one that doesn’t just find answers… it ...
Read More
3 min read
ChatGPT enters e-commerce: this is what shopping without leaving the chat will be like
Until now, talking to a chatbot was useful for solving questions or finding inspiration.But since September 2025, ChatGPT can complete a full purchase
7 min read
What is GEO and key strategies for content relevance
A new paradigm is emerging: Generative Engine Optimization (GEO). This innovative approach leverages the power of generative AI to revolutionize how...
5 min read
AI agents in marketing: allies, assistants, or new teammates?
Artificial intelligence is no longer a future promise it has become an operational reality. And in this new landscape, AI agents are marking a...
4 min read
What the marketing campaigns of the future will look like: strategic planning, AI and personalisation at scale
Imagine reaching your ideal audience before they actively search for your product. Not when they're already decided, but when they're still...
6 min read
Empowering your digital strategy with creative personalization and AI
Creative personalization, powered by artificial intelligence, stands as a key strategy to stand out in the saturated digital environment, generating...
6 min read
Empowering Paid Media strategies with Generative AI
Generative artificial intelligence (GAI) has emerged as a revolutionary tool to enhance marketing strategies, but how does it apply to Paid Media...