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HP boosts brand impact on TikTok

Higher ad recall and brand association
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Anna Rodríguez

Anna Rodríguez has over ten years of experience in agencies and marketing, specializing in campaign execution, data analysis, and innovative advertiser solutions at Adsmurai. As the leader of the Data & Analytics practice, which includes Solutions Engineering and Marketing Science, she drives data-driven strategies to optimize campaign performance and maximize clients' ROI. Recognized for her expertise in performance metrics, Anna provides key analysis and strategic recommendations while collaborating with cross-functional teams to implement technical solutions that support business objectives.

mmm vs mtas

​​Battle of Models: MMM vs. MTA

Marketing performance measurement has evolved significantly in recent years, but it still revolves around one big question: which channel, campaign, or touchpoint is truly driving business results? To answer this, two methodologies stand out above...

Attribution Marketing Mix Modeling
Read More
marketing mix modeling

Activation of Marketing Mix Modeling: How to move from theory to action

Nowadays, virtually every brand understands that measuring the impact of marketing actions is not optional. It's like knowing you should hit the gym…...

Attribution Marketing Mix Modeling
Read More
Google Tag Gateway

Google Tag Gateway: The (r)evolution of cookieless measurement

For some time now, advertising platforms and browsers have taken user privacy very seriously. This has forced brands to change how they collect and...

Product One Tag
Read More
mmm vs mtas

clock 5 min read

​​Battle of Models: MMM vs. MTA

Jul 2, 2025 1:00:00 PM

Marketing performance measurement has evolved significantly in recent years, but it still revolves around one big question: which channel, campaign, or touchpoint is truly driving business results? To answer this, two methodologies stand out above...

Attribution Marketing Mix Modeling
Read More
marketing mix modeling

clock 2 min read

Activation of Marketing Mix Modeling: How to move from theory to action

May 14, 2025 5:18:38 PM

Nowadays, virtually every brand understands that measuring the impact of marketing actions is not optional. It's like knowing you should hit the gym…...

Attribution Marketing Mix Modeling
Read More
Google Tag Gateway

clock 2 min read

Google Tag Gateway: The (r)evolution of cookieless measurement

May 6, 2025 12:35:20 PM

For some time now, advertising platforms and browsers have taken user privacy very seriously. This has forced brands to change how they collect and...

Product One Tag
Read More
 
 

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