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Google Pickup Later: connect Google Shopping with physical stores
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Google Tag Gateway: how to serve Google tags from your own domain to strengthen measurement
The digital landscape has been evolving for years toward a more privacy-first model. Stricter browser policies, widespread use of ad blockers,...
3 min read
Instant messaging: from chatting with friends to selling more
Instant messaging is no longer just “a quick way to talk to someone”: it has become the main communication channel of the modern world. What began as...
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Activation of Marketing Mix Modeling: How to move from theory to action
Nowadays, virtually every brand understands that measuring the impact of marketing actions is not optional. It's like knowing you should hit the gym…...
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Discover Meridian: Google's tool to measure what really matters in your media mix
Let’s be clear: measuring the performance of your campaigns today is a risky business. With the disappearance of cookies, increasingly strict privacy...
5 min read
Battle of Models: MMM vs. MTA
Marketing performance measurement has evolved significantly in recent years, but it still revolves around one big question: which channel, campaign,...