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Capture, connect and prepare high-quality signals to power everything else.

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Plan, activate and control media to hit targets with precision.

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[Ebook] SEO + AI: eBook to Master AI Overviews and GEO

[Ebook] SEO + AI: eBook to Master AI Overviews and GEO

Learn how to structure and distribute your content so generative models can understand it, trust it, and reuse it in their answers. A practical guide to compete and appear in AI Overviews and AI-powered assistants.

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clock 3 min read

Instant messaging: from chatting with friends to selling more

Instant messaging is no longer just “a quick way to talk to someone”: it has become the main communication channel of the modern world. What began as simple text chats now includes video calls, file sharing, voice notes, GIFs, and even integrated...

marketing mix modeling

clock 4 min read

Activation of Marketing Mix Modeling: How to move from theory to action

Nowadays, virtually every brand understands that measuring the impact of marketing actions is not optional. It's like knowing you should hit the gym…...

clock 4 min read

Discover Meridian: Google's tool to measure what really matters in your media mix

Let’s be clear: measuring the performance of your campaigns today is a risky business. With the disappearance of cookies, increasingly strict privacy...

mmm vs mtas

clock 5 min read

​​Battle of Models: MMM vs. MTA

Marketing performance measurement has evolved significantly in recent years, but it still revolves around one big question: which channel, campaign,...

Google Tag Gateway

clock 4 min read

Google Tag Gateway: how to serve Google tags from your own domain to strengthen measurement

The digital landscape has been evolving for years toward a more privacy-first model. Stricter browser policies, widespread use of ad blockers,...

 
 

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