Pinterest has done it again! A new edition of Pinterest Predicts 2025, revealing trends that will mark the year.
Annually, the social network publishes Pinterest Predicts. A study that reflects the trending topics based on dominant and rising searches from over 480 million users worldwide.
In this context, a trend report can be especially important for advertisers to detect emerging themes and thus reach their target audience in advance.
These searches also allow brands to know trends in advance in order to create strategies. Given that more than 80% of users on the platform have larger shopping carts than on other platforms and that most users aim to plan their purchases through the content they see on the platform, you should consider Pinterest for your business.
In fact, in the last four years, 80% of the predictions came true. And, surely, this is due to the main objective of the platform: inspiration, visual discovery, and planning.
Before you consider How to start with Pinterest Ads campaigns for eCommerce don't miss out on the platform's trends for 2025.
TABLE OF CONTENTS
Top Pinterest trends in 2025
Next, we review the main trends of 2025 that will make you say "really?". To make it even easier, we present them separated by category so you can get ahead and apply it to your business model.
Beauty
According to Pinterest Predicts, beauty will be a trend that will emerge very strong for this year, for example:
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Cherry color. This tone will be present throughout the beauty sector, in makeup, manicures, and hair. This seductive color will be the protagonist throughout the year. Increase your cherry color vibes.
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Aura makeup: Generation Z and baby boomers are driving this trend of intense tones that focuses on perfecting a color aesthetic from chin to cheeks.
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Goddess complex: in 2025 we will start treating ourselves as divinities and elevating the feminine spirit. "Goddess nails" have increased 760% in searches and we will start to see gold facial treatments. Who doesn't want to become a goddess like Beyoncé?
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Mermaid charm: dark and daring beauty. In 2025, you won't just put on makeup. You'll transform into an irresistible sea creature. A sexy and mysterious trend where wet-look styles and wavy hair will grow. Oh, and don't forget the sea-inspired nails.
Fashion
In 2025 fashion will change course with more is more and new trends appear with the medusa style:
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Maritime style. A marine invasion arrives that will transform your wardrobe into a tribute to the coolest sailors on the planet. We'll see many stripes, fish, and knitted fabrics.
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Twin fashion: beyond matching socks and sweaters. This year, going out will be like entering a parallel dimension where everyone has an identical twin. Couples that look like they're from an IKEA catalog. Friends who dress as if they had lost a bet. Pets and owners so coordinated that you'll wonder who dresses whom.
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Motoboho style: start combining leathers and bohemian elements. Imagine combining a leather jacket with fringes and a lace skirt. But watch out, Moto Boho is not just a look, it's a lifestyle.
Celebrations and entertainment
Celebrations and entertainment will be very present in 2025 and will be key to celebrate important days.
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"Nesting Parties", the baby shower that really matters. Generations Z and millennial are revolutionizing the way to celebrate the arrival of a baby. Here it's not just about receiving gifts (although, let's be honest, they never hurt), but about rolling up your sleeves and helping future parents to get everything ready for the arrival of the new family member. Think about organizing closets, assembling furniture, preparing meals to freeze or even cleaning that forgotten corner of the home where the baby stroller will probably end up.
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Return of the rococo style in weddings and events. Turn your house into a Versailles palace. Because, who needs living space when you can have five-meter chandeliers?
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Surreal evenings: parties will look like a trip to chaos. Get ready for tables that look like they're from a Dalí painting. Imagine flowers that probably talk, centerpieces that defy not only gravity but common sense, and candelabras so twisted that you'll wonder if you've drunk too much. Spoiler: it's not the alcohol, it's just that surrealism is in fashion.
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Digital aesthetics: prepare your virtual self to work on your personal brand in the digital world. Generate your avatar with AI and create a more detailed version of yourself. Your avatar will be your representative in digital meetings, social networks or even online dates.
Food and drinks
In 2025 new trends appear:
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Chaotic baking. Forget about pretty cakes. In 2025, if your cake doesn't look like it survived a zombie apocalypse, you're out. Inspired by abstract art, colorful cakes will be a bold bet. Also, weird shapes and nonsensical decorations will triumph.
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Multipurpose pickles. In 2025 pickles will have a place in our fridge and in millions of restaurants. This small vegetable deserves more than being a simple side dish. It will be used to create new pies, creams, salads, desserts and even cocktails.
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Fresh recipes. The American classic ice cream float, or also known as soda float is the protagonist of this trend. Traditionally, it's a drink that combines ice cream with carbonated soda. The ice cream "floats" in the drink, creating an effervescent and creamy mixture. The best thing about 2025 ice cream floats is that there are no rules. Want to add chocolate chips? Go ahead. Prefer to use frozen yogurt instead of traditional ice cream? Do it!
Lifestyle
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Green revolution: sustainable futurism. An ecological movement arrives that will transform recycled fashion, urban jungles into self-sufficient gardens and community spaces will have a solarpunk aesthetic.
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More is more: new avalanche of extravagance. Minimalism disappears to give way to a brazen explosion. Rain of color and textures, eclectic designs, creative prints and retro touches to have more personality.
Home
For this year, homes will move to the Middle Ages.
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Castlecore: In 2025, get ready to travel through time without leaving home. Generation Z and millennials have decided to turn their homes into mini medieval castles. Period furniture will be the must-have, with canopies over beds that will make you feel more king than a real monarch.
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Inspiration in doll aesthetics. Imagine that your house, your clothes and your face will look like they're from a Barbie or Polly Pocket set. Many colors and exaggerated designs will be used.
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Inner child. Your house will be a blank canvas on which to unleash your creativity and add colors that defy gravity. Build spaces that reflect your personality with eclectic decoration, interior graffiti techniques and even furniture with impossible geometric shapes.
Travel
This year, trends will revolve around mountain vacations:
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When the mountain calls and you answer. Get ready for a year full of fresh air and getaways. Adventure tourism has grown by 280% in the last year. Now eco-friendly accommodations, retreats with limited wifi and retreats are sought.
Act on trends that Pinterest Trends offers you
For advertisers, trends are only useful if they are actionable. Here are two ways you can put the trends in this report into action.
Sponsor a Pinterest Predicts
Pinterest offers a unique opportunity for brands to directly associate with emerging trends through their trend sponsorship packages. These packages allow:
- Exclusivity: Get exclusive rights to promote a specific trend in your category and country.
- Special badge: Your ads will feature a co-branded "Predicts" badge, increasing their visibility and credibility.
- Creative support: Receive hands-on assistance to develop content that aligns perfectly with the trend.
- Custom audiences: Access audience segments specifically interested in the trend you're sponsoring.
- Premium visibility: Your Pins will have featured exposure within the sponsored trend ecosystem.
This comprehensive approach allows brands to capitalize on Pinterest's predictions, positioning themselves at the forefront of emerging trends and connecting more effectively with their target audience.
Reach targeted audiences with Pinterest buyer personas
Specific audiences can now be segmented for each Pinterest Predicts trend, from fashion experts to food lovers and more. Just contact your Pinterest team to find out which trend you're most interested in and they'll upload the relevant audience data into your campaign tools.
Knowing the topics and search trends for 2025 can help guide your brand's Pinterest Ads strategy and align with your brand's interests. Don't miss the full report prepared by Pinterest.