Automation and performance: discover Meta Advantage solutions

Tired of manually setting up campaigns and not getting the expected results? Welcome to the world of Meta Advantage! Meta’s solution redefines advertising efficiency through machine learning, optimizing results and simplifying campaign management. From app install strategies to advanced options for international ads, this technology transforms digital advertising, helping you achieve results with ease.

TABLE OF CONTENTS

• What is Meta Advantage?

• What does Meta Advantage offer?

• Meta Advantage+ Shopping Campaigns
• Meta Advantage Creative: Automate and Scale Your Creativity
• One-Step Meta Advantage Solutions
• Adsmurai’s Experience

What is Meta Advantage?

Meta Advantage uses machine learning to automate key aspects of advertising campaigns such as audience selection, content automation, and boosting online performance and sales. Thanks to Meta’s machine learning algorithms, these products adapt individually to each account, adjusting strategies in real-time. They're designed to collect insights on what works best for your brand and use that intelligence to execute campaigns easily, with minimal user intervention.

What does Meta Advantage offer?

With Meta Advantage, you can:

• Optimize AI performance in your ad campaigns and maximize the value of every impression.
• Achieve better results with fewer campaigns and more efficiency.
• Reach a more receptive audience for your business.
• Offer a personalized customer experience that drives action.
• Save time and effort so you can focus on higher-level strategic tasks.

These campaigns also allow for app install optimization through in-app events in a single campaign. Advantage+ App campaigns support Advantage+ Catalog Ads (formerly known as Dynamic Ads). These ads let you create templates that automatically pull images and details from your catalog.

Meta Advantage+ Shopping Campaigns

Advantage+ Shopping campaigns help advertisers be smarter and faster at identifying what campaigns are converting. They eliminate the manual steps of ad creation and automate up to 150 creative combinations at once. This type of campaign uses machine learning to reach the best audiences with less setup time and improved ad efficiency, especially for performance-focused advertisers aiming to increase online sales.

This Meta ad solution combines machine learning with proven best practices to optimize campaigns throughout the entire user journey until they convert into customers — saving advertisers time and optimizing their budgets.

Meta Advantage Creative: Automate and Scale Your Creativity

Meta Advantage+ Creative (formerly known as Dynamic Experiences) enables your ads to automatically adapt to each person. How? By combining your base creatives with automated enhancements — from format to filters, music, or text overlays — to always show the version with the highest probability of conversion.

Its goal is to simplify the creation of more engaging and personalized ads by adapting creative elements based on the user and the ad placement.

What does it optimize?

• Adaptable format to placements (Stories, Reels, Feed…).

• Visual enhancements for images and videos (brightness, contrast, etc.).
• Automatic subtitles and dynamic text.
• Background music automatically selected to grab attention in short videos.
• Text and CTA variations tailored to the user.

Key Benefits

• Creative automation without sacrificing quality.
• Saves time and resources for design and media teams.
• Scalable personalization without needing hundreds of versions.
• Proven performance boost (CTR, ROAS, CVR…) in conversion campaigns.

When to use it?

Ideal for:

• Campaigns using product feeds with a large number of SKUs.
• Full-funnel strategies requiring different messages by stage.
• High-traffic moments like Black Friday or product launches.
• Projects with tight timelines or limited creative resources.

Single-step solutions that automate specific steps of a campaign to implement more particular strategies.

• Complete campaign solutions that automate the entire process, making it the most efficient way to achieve your goals.

Single-step Meta Advantage solutions

These are those that automate certain steps of a campaign to achieve more targeted campaign strategies.

Audience automation

• Advantage+ Audience: Gives you the opportunity to leverage Meta's artificial intelligence to identify the ideal audience for your campaign. It is considered the simplest and most efficient option for Advantage Audience automation.

• Advantage Custom Audience: Enables Meta systems to deliver ads beyond the initially selected audience, where it is deemed likely to improve performance.

  Advantage custom audience uses your custom audience as a source for targeting delivery, extending reach to reach more people when there is a likelihood of reaching the desired target.

• Advantage lookalike audience: Boost the performance of your campaign by allowing the Meta system to target ads to people outside of your defined lookalike audience if it is predicted to improve performance.

Creative automation

• Advantage+ catalogue ads: previously known as dynamic ads automatically provide relevant product recommendations based on users' interests, intentions and actions. You can create a catalogue of all your products and launch a campaign to drive sales on your website or app. When someone shows interest in an item in the catalogue, Meta dynamically generates an ad for that person, automatically delivering it to mobile devices, tablets and computers.

• Advantage+ content: when you use Advantage+ content in Meta Ads Manager, your images and videos are automatically optimised for versions that your audience is most likely to engage with. Content optimisations may vary depending on the ad format or placements you choose.

• Advantage+ catalogue content: Use a catalogue to present users with a variety of formats and content tailored to what they are most likely to respond to. By using Advantage+ catalogue content, you have the ability to generate more relevant ads at scale, providing a personalised version of your ad to each user.

• Advantage+ international catalogue ads: If you have uploaded country and language feeds in your catalogue, you can create a Meta Advantage+ catalogue ad for multiple countries and languages. This ad automatically presents users with the relevant products from your catalogue with the correct information for their country or language.

  With the help of platforms like Adsmurai Marketing Platform you can create international catalogues with localised information and show your products to the right people in the right language and countries.

Placement automation

• Advantage Placements: Enable Meta's delivery system to optimise your budget and seek to maximise your ad's exposure. Automatic placements enable your ad to be shown in all available placements across Facebook, Instagram, Audience Network and Messenger based on your settings.

Budget automation

• Advantage campaign budget: Automatically manage your campaign budget across all ad sets to achieve the best overall results. With Advantage Campaign Budget, you can define a central campaign budget, which is continuously distributed in real-time to the ad groups with the best opportunities across the entire campaign.

Meta Advantage + complete campaign solutions

Complete campaign solutions help achieve campaign objectives by automating every step of the campaign.

Advantage+ app campaigns

Advantage+ app strategies are designed to boost the performance of your app install campaigns more efficiently. Leveraging machine learning, these campaigns optimise the delivery of high-performing creative to more relevant audiences in more effective locations.

In contrast to manual app ads, Advantage+ app campaigns require less information during setup, simplify audience choices and streamline creative management. In addition, these campaigns enable optimisation of app installs through app events in a single campaign. 

Adsmurai’s Experience

In campaigns managed by our Paid Media team:

• We observed a +15% increase in ROAS when using Advantage+ Creative compared to static creatives.
• In app install campaigns, automatically optimized videos significantly improved CVR.
• Combined with tools like Creativ_ and Adsmurai Feeds, it’s an ideal solution to scale performance while maintaining brand consistency.

At Adsmurai, we’ve implemented these solutions with impressive results. For example, in collaboration with TAF, we decided to increase the budget of their Meta Advantage+ shopping campaigns. We focused on showcasing product variety, discounts, and brand benefits through Advantage+ catalog ads, combining high-quality images and videos. The results were remarkable:

• 165% increase in incremental ROAS for the "Add to cart" event using the Meta Advantage strategy compared to the brand’s usual setup.
• 15% uplift in conversions with the Meta Advantage strategy.
• 16.2x ROAS from the Advantage+ Shopping campaign during the "Add to cart" event.

These results show that increasing the budget on Meta’s Advantage+ Shopping campaigns proved significantly more effective for TAF, helping them achieve a substantial boost in return on investment, number of conversions, and online purchase intent.

Meta Advantage and Advantage+ are powerful tools that automate key aspects of advertising campaigns, enhancing performance while reducing manual workload. Whether you're aiming to improve app installs or boost online sales, these solutions offer the technology needed to hit your goals efficiently.

Ready to take your campaigns to the next level? Discover how Adsmurai can help you implement these solutions and maximize your advertising performance!