Adsmurai 
Discover the revolution in digital advertising with Meta Advantage. In this article, we explore how machine learning redefines advertising effectiveness, optimises results and simplifies campaign management. From app install strategies to advanced options for international ads, where technology transforms digital advertising, enabling you to achieve results with ease.
What is Meta Advantage
Meta Advantage uses machine learning to automate aspects such as choosing audiences, automating content or increasing the performance and online sales of an advertising campaign. It aims to optimise campaigns and reduce the need for manual input for campaign setup and maintenance.
Thanks to Meta's machine learning algorithms, Advantage products learn individually for each account, adjusting strategies in real time.
These products are designed to gather information about what works best for the brand, using this intelligence to execute campaigns easily with minimal user intervention.
What does Meta Advantage offer?
With Meta Advantage, you can optimise the performance of AI in your ad campaigns and maximise the value of each impression.
- Achieve better results with fewer campaigns and more efficiently
- Reach a more receptive audience with your business
- Deliver a personalised customer experience that drives action
- Save time and effort so you can focus on bigger, strategic tasks.
Meta's Advantage tools are grouped into two categories:
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Single-step solutions that automate specific steps of a campaign to implement more particular strategies.
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Complete campaign solutions that automate the entire process, making it the most efficient way to achieve your goals.
Single-step Meta Advantage solutions
These are those that automate certain steps of a campaign to achieve more targeted campaign strategies.
Audience automation
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Advantage+ Audience: Gives you the opportunity to leverage Meta's artificial intelligence to identify the ideal audience for your campaign. It is considered the simplest and most efficient option for Advantage Audience automation.
Esta opción amplía la visibilidad de tu anuncio a personas adicionales que, según la evaluación hecha por Meta, tienen una alta probabilidad de generar resultados más efectivos, económicos, o ambos, en relación con tus objetivos de optimización. El sistema de Meta implementa esta segmentación detallada Advantage cuando determina que hacerlo podría mejorar el rendimiento general de la campaña.
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Advantage Custom Audience: Enables Meta systems to deliver ads beyond the initially selected audience, where it is deemed likely to improve performance.
Advantage custom audience uses your custom audience as a source for targeting delivery, extending reach to reach more people when there is a likelihood of reaching the desired target.
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Advantage lookalike audience: Boost the performance of your campaign by allowing the Meta system to target ads to people outside of your defined lookalike audience if it is predicted to improve performance.
Creative automation
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Advantage+ catalogue ads: previously known as dynamic ads automatically provide relevant product recommendations based on users' interests, intentions and actions. You can create a catalogue of all your products and launch a campaign to drive sales on your website or app. When someone shows interest in an item in the catalogue, Meta dynamically generates an ad for that person, automatically delivering it to mobile devices, tablets and computers.
These Advantage+ catalogue ads have the same look and feel as other single image, carousel or collection ads on Facebook, Instagram and Audience Network. They can be run for sales, app promotion, engagement, lead generation and traffic purposes.
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Advantage+ content: when you use Advantage+ content in Meta Ads Manager, your images and videos are automatically optimised for versions that your audience is most likely to engage with. Content optimisations may vary depending on the ad format or placements you choose.
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Advantage+ catalogue content: Use a catalogue to present users with a variety of formats and content tailored to what they are most likely to respond to. By using Advantage+ catalogue content, you have the ability to generate more relevant ads at scale, providing a personalised version of your ad to each user.
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Advantage+ international catalogue ads: If you have uploaded country and language feeds in your catalogue, you can create a Meta Advantage+ catalogue ad for multiple countries and languages. This ad automatically presents users with the relevant products from your catalogue with the correct information for their country or language.
With the help of platforms like Adsmurai Marketing Platform you can create international catalogues with localised information and show your products to the right people in the right language and countries.
Placement automation
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Advantage Placements: Enable Meta's delivery system to optimise your budget and seek to maximise your ad's exposure. Automatic placements enable your ad to be shown in all available placements across Facebook, Instagram, Audience Network and Messenger based on your settings.
Incorporating more placements often helps you reach a wider audience, as audience targeting operates uniformly across all available placements. The more placements your ad has, the greater the opportunity for your target audience to see it.
Budget automation
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Advantage campaign budget: Automatically manage your campaign budget across all ad sets to achieve the best overall results. With Advantage Campaign Budget, you can define a central campaign budget, which is continuously distributed in real-time to the ad groups with the best opportunities across the entire campaign.
Meta Advantage + complete campaign solutions
Complete campaign solutions help achieve campaign objectives by automating every step of the campaign.
Advantage+ app campaigns
Advantage+ app strategies are designed to boost the performance of your app install campaigns more efficiently. Leveraging machine learning, these campaigns optimise the delivery of high-performing creative to more relevant audiences in more effective locations.
In contrast to manual app ads, Advantage+ app campaigns require less information during setup, simplify audience choices and streamline creative management. In addition, these campaigns enable optimisation of app installs through app events in a single campaign. In addition, Advantage+ app campaigns support Advantage+ catalogue ads, formerly known as dynamic ads. With these ads, you can create templates that automatically use images and details from your catalogue.
Meta Advantage+ Shopping Campaigns
Advantage+ shopping campaigns help advertisers get smarter and faster about which campaigns are converting. It eliminates the manual steps of ad creation and automates up to 150 creative combinations at once.
This type of campaign uses machine learning to reach the best audiences using less setup time and improving ad efficiency for performance-focused advertisers aiming to increase online sales.
Meta's advertising solution combines machine learning with proven best practices to optimise campaigns across the entire user-to-customer journey, saving advertisers time and optimising their budgets.
Meta Advantage redefines advertising effectiveness through advanced machine learning solutions. With Meta Advantage and Meta Advantage+, you can automate key aspects of campaigns, optimising results and reducing manual burden. Comprehensive Meta Advantage+ strategies excel in app installs and online shopping, while Meta Advantage's one-step solutions, such as audience automation, significantly improve performance. With advanced options for international ads and destination automation, Meta Advantage offers global versatility and simplifies the user experience to boost conversions.
This tool enables advertisers to maximise the value of each impression, optimise AI and enhance the customer experience, achieving superior results with less effort.