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Discover moreA performance marketing dashboard is your ally to visualize at a glance the performance of your campaigns and make smarter decisions. In this article, we'll introduce you to a free template and guide you through the process of creating effective, customized dashboards.
TABLE OF CONTENTS
A dashboard is a visual tool that allows you to monitor and analyze the performance of your digital marketing campaigns in real time. Through graphs, charts and key metrics, you can identify trends, opportunities for improvement and the return on your investment.
We have created a free dashboard template to help you get started. This template includes the most important metrics to evaluate the success of your campaigns, such as:
Our template is a starting point. You can customize it to suit your specific needs. Some ideas for customizing your dashboard include:
Add more metrics: Incorporate metrics such as conversion rate, average order value and time on site.
Segment the data: Analyze performance by channel, device, location and other relevant dimensions.
Benchmark against goals: Set clear goals and compare your current performance against established objectives.
Custom visualizations: Use different types of charts (bar, line, pie, etc.) to visualize data in the most effective way.
Once you have created your dashboard, you will be able to identify trends, optimize your campaigns and make more informed decisions. Remember that a dashboard is a living tool, so don't hesitate to update and improve it over time.
Although our free Excel template is a good starting point, there are several important limitations to using manual Excel dashboards to monitor your performance marketing campaigns:
Although manual Excel dashboards have several drawbacks, such as the need for manual updates and the risk of errors, as well as limitations in flexibility and scalability, Adsmurai Marketing Platform's solution effectively addresses these issues.
Adsmurai Marketing Platform Dashboards are key tools that provide a comprehensive and dynamic view of the performance of your digital marketing campaigns through intuitive visual representations. They allow efficient monitoring of KPIs (Key Performance Indicators), adapting the analysis to your specific needs. They offer automatic real-time updates, superior flexibility and customisation, and seamless integration with multiple platforms. In addition, they include advanced features and dynamic visualizations that facilitate real-time collaboration, ensuring more effective and error-free campaign management.
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