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Paula Altuzarra

Content Specialist

Amazon Ads

How Amazon Ads works and why it is key to your digital strategy

Amazon is no longer just a marketplace or a place to place orders with one click. By 2025, the company has established itself as one of the three major players in digital advertising , alongside Google and Meta. And it has done so with a unique...

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SGE

SGE survival guide: How to turn your content into AI's definitive the answer

For more than twenty years, the pact in the digital world was clear and stable: companies created valuable content, Google indexed it and displayed...

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Reconfigure your digital strategy with AI: from data overload to smart marketing

Digital marketing is at a turning point. For years, the formula seemed clear: invest more in paid media, launch more campaigns, collect more data,...

Read More
marketplace

How to make your e-commerce and marketplaces work

In an increasingly competitive environment, having an ecommerce or selling through marketplaces is no longer a differential advantage. It's simply...

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ai agent

AI agents in marketing: allies, assistants, or new teammates?

Artificial intelligence is no longer a future promise it has become an operational reality. And in this new landscape, AI agents are marking a...

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audit social media

Social media audits: The starting point for scaling your digital presence

Have you been posting content and investing in campaigns for months but still don’t know what’s actually working? Don’t worry, you’re not alone. 80%...

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retail media trends

7 Retail Media trends that are going to change (once again) the way we sell online

First, there was the e-commerce boom. Then, the obsession with first-party data. And now, the third wave has arrived: Retail Media is consolidating...

Read More

Is your content strategy aligned with how AI sees you?

Does your brand even exist if AI doesn't mention it? For years, we’ve been fine-tuning our content strategies to please Google. SEO on point,...

Read More

ChatGPT Shopping: The future of online shopping starts with a conversation

In recent years, the way we discover and purchase products has changed radically. We’ve moved from browsing physical catalogs to scrolling through...

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meta ai

Meta AI: What It Is, how it works & creative tools to boost your social media content

Meta has done it again. It placed AI at the center of its universe—and not just to summarize your chat with your best friend. We're talking about...

Read More
Amazon Ads

clock 7 min read

How Amazon Ads works and why it is key to your digital strategy

Amazon is no longer just a marketplace or a place to place orders with one click. By 2025, the company has established itself as one of thethree major players in digital advertising, alongside Google and Meta. And it has done so with a unique...

Read More
SGE

clock 6 min read

SGE survival guide: How to turn your content into AI's definitive the answer

For more than twenty years, the pact in the digital world was clear and stable: companies created valuable content, Google indexed it and displayed...

Read More

clock 5 min read

Reconfigure your digital strategy with AI: from data overload to smart marketing

Digital marketing is at a turning point. For years, the formula seemed clear: invest more in paid media, launch more campaigns, collect more data,...

Read More
marketplace

clock 3 min read

How to make your e-commerce and marketplaces work

In an increasingly competitive environment, having an ecommerce or selling through marketplaces is no longer a differential advantage. It's simply...

Read More
ai agent

clock 5 min read

AI agents in marketing: allies, assistants, or new teammates?

Artificial intelligence is no longer a future promise it has become an operational reality. And in this new landscape, AI agents are marking a...

Read More
audit social media

clock 5 min read

Social media audits: The starting point for scaling your digital presence

Have you been posting content and investing in campaigns for months but still don’t know what’s actually working? Don’t worry, you’re not alone. 80%...

Read More
retail media trends

clock 6 min read

7 Retail Media trends that are going to change (once again) the way we sell online

First, there was the e-commerce boom. Then, the obsession with first-party data. And now, the third wave has arrived: Retail Media is consolidating...

Read More

clock 4 min read

Is your content strategy aligned with how AI sees you?

Does your brand even exist if AI doesn't mention it? For years, we’ve been fine-tuning our content strategies to please Google. SEO on point,...

Read More

clock 4 min read

ChatGPT Shopping: The future of online shopping starts with a conversation

In recent years, the way we discover and purchase products has changed radically. We’ve moved from browsing physical catalogs to scrolling through...

Read More
meta ai

clock 3 min read

Meta AI: What It Is, how it works & creative tools to boost your social media content

Meta has done it again. It placed AI at the center of its universe—and not just to summarize your chat with your best friend. We're talking about...

Read More
 
 

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