[Ebook] Campaign Governance - How to establish order, control, and scalability in a fragmented advertising environment
Learn how to move from the chaos of scattered campaigns to an organized, scalable, and efficient system. Everything explained in an eBook your future self will thank you for.
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Until now, talking to a chatbot was useful for solving questions or finding inspiration. But since September 2025, ChatGPT can complete a full purchase. No open tabs, no carts, no traditional checkout. OpenAI has just announced its new feature...
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A new paradigm is emerging: Generative Engine Optimization (GEO). This innovative approach leverages the power of generative AI to revolutionize how...
Amazon is no longer just a marketplace or a place to place orders with one click. By 2025, the company has established itself as one of the three...
For more than twenty years, the pact in the digital world was clear and stable: companies created valuable content, Google indexed it and displayed...
Digital marketing is at a turning point. For years, the formula seemed clear: invest more in paid media, launch more campaigns, collect more data,...
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Artificial intelligence is no longer a future promise it has become an operational reality. And in this new landscape, AI agents are marking a...
Have you been posting content and investing in campaigns for months but still don’t know what’s actually working? Don’t worry, you’re not alone. 80%...
First, there was the e-commerce boom. Then, the obsession with first-party data. And now, the third wave has arrived: Retail Media is consolidating...
Does your brand even exist if AI doesn't mention it? For years, we’ve been fine-tuning our content strategies to please Google. SEO on point,...
3 min read
Until now, talking to a chatbot was useful for solving questions or finding inspiration.But since September 2025, ChatGPT can complete a full purchase. No open tabs, no carts, no traditional checkout. OpenAI has just announced its new feature ...
Read More
7 min read
A new paradigm is emerging: Generative Engine Optimization (GEO). This innovative approach leverages the power of generative AI to revolutionize how...
7 min read
Amazon is no longer just a marketplace or a place to place orders with one click. By 2025, the company has established itself as one of thethree...
6 min read
For more than twenty years, the pact in the digital world was clear and stable: companies created valuable content, Google indexed it and displayed...
5 min read
Digital marketing is at a turning point. For years, the formula seemed clear: invest more in paid media, launch more campaigns, collect more data,...
3 min read
In an increasingly competitive environment, having an ecommerce or selling through marketplaces is no longer a differential advantage. It's simply...
5 min read
Artificial intelligence is no longer a future promise it has become an operational reality. And in this new landscape, AI agents are marking a...
5 min read
Have you been posting content and investing in campaigns for months but still don’t know what’s actually working? Don’t worry, you’re not alone. 80%...
6 min read
First, there was the e-commerce boom. Then, the obsession with first-party data. And now, the third wave has arrived: Retail Media is consolidating...
4 min read
Does your brand even exist if AI doesn't mention it? For years, we’ve been fine-tuning our content strategies to please Google. SEO on point,...
