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Paula Altuzarra

Content Specialist

marketplace

How to make your e-commerce and marketplaces work

In an increasingly competitive environment, having an ecommerce or selling through marketplaces is no longer a differential advantage. It's simply the starting point. What truly matters today is not just being present, but how you activate and...

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ai agent

AI agents in marketing: allies, assistants, or new teammates?

Artificial intelligence is no longer a future promise it has become an operational reality. And in this new landscape, AI agents are marking a...

Read More
audit social media

Social media audits: The starting point for scaling your digital presence

Have you been posting content and investing in campaigns for months but still don’t know what’s actually working? Don’t worry, you’re not alone. 80%...

Read More
retail media trends

7 Retail Media trends that are going to change (once again) the way we sell online

First, there was the e-commerce boom. Then, the obsession with first-party data. And now, the third wave has arrived: Retail Media is consolidating...

Read More

Is your content strategy aligned with how AI sees you?

Does your brand even exist if AI doesn't mention it? For years, we’ve been fine-tuning our content strategies to please Google. SEO on point,...

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ChatGPT Shopping: The future of online shopping starts with a conversation

In recent years, the way we discover and purchase products has changed radically. We’ve moved from browsing physical catalogs to scrolling through...

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meta ai

Meta AI: What It Is, how it works & creative tools to boost your social media content

Meta has done it again. It placed AI at the center of its universe—and not just to summarize your chat with your best friend. We're talking about...

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Brand Store

How to create a Brand Store to position your brand on Amazon

Creating a Brand Store on Amazon is like building your digital flagship store within the world’s largest marketplace. But it's not enough to just "be...

Read More
ai chatbot

What the marketing campaigns of the future will look like: strategic planning, AI and personalisation at scale

Imagine reaching your ideal audience before they actively search for your product. Not when they're already decided, but when they're still...

Read More
ai overview

Google's AI Overview: What it is and how to adapt your digital strategy

The way people search the internet is changing rapidly, and Google AI Overview is leading this transformation. This new generative artificial...

Read More
marketplace

clock 3 min read

How to make your e-commerce and marketplaces work

In an increasingly competitive environment, having an ecommerce or selling through marketplaces is no longer a differential advantage. It's simply the starting point. What truly matters today is not just being present, but how you activate and...

Read More
ai agent

clock 5 min read

AI agents in marketing: allies, assistants, or new teammates?

Artificial intelligence is no longer a future promise it has become an operational reality. And in this new landscape, AI agents are marking a...

Read More
audit social media

clock 5 min read

Social media audits: The starting point for scaling your digital presence

Have you been posting content and investing in campaigns for months but still don’t know what’s actually working? Don’t worry, you’re not alone. 80%...

Read More
retail media trends

clock 6 min read

7 Retail Media trends that are going to change (once again) the way we sell online

First, there was the e-commerce boom. Then, the obsession with first-party data. And now, the third wave has arrived: Retail Media is consolidating...

Read More

clock 4 min read

Is your content strategy aligned with how AI sees you?

Does your brand even exist if AI doesn't mention it? For years, we’ve been fine-tuning our content strategies to please Google. SEO on point,...

Read More

clock 4 min read

ChatGPT Shopping: The future of online shopping starts with a conversation

In recent years, the way we discover and purchase products has changed radically. We’ve moved from browsing physical catalogs to scrolling through...

Read More
meta ai

clock 3 min read

Meta AI: What It Is, how it works & creative tools to boost your social media content

Meta has done it again. It placed AI at the center of its universe—and not just to summarize your chat with your best friend. We're talking about...

Read More
Brand Store

clock 4 min read

How to create a Brand Store to position your brand on Amazon

Creating a Brand Store on Amazon is like building your digital flagship store within the world’s largest marketplace. But it's not enough to just "be...

Read More
ai chatbot

clock 4 min read

What the marketing campaigns of the future will look like: strategic planning, AI and personalisation at scale

Imagine reaching your ideal audience before they actively search for your product. Not when they're already decided, but when they're still...

Read More
ai overview

clock 4 min read

Google's AI Overview: What it is and how to adapt your digital strategy

The way people search the internet is changing rapidly, and Google AI Overview is leading this transformation. This new generative artificial...

Read More
 
 

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