Conversion Funnel: What is it and how to use it in your digital marketing strategies?
The conversion funnel is one of the digital marketing tools par excellence, especially for e-commerce. Knowing in depth the phases that form it and...
[Ebook] SEO & SEM: The dual formula for digital success. Discover the two key strategies to boost your search engine visibility.
See moreManaging a Paid Media campaign involves making many decisions like choosing a target, finding the audience to impact, getting suitable placements for your ads, defining the budget, etc. All these decisions can be complex, it’s for that reason that you should know about DV360. It optimizes the development of each step when it comes to launching a campaign: media plans, creative development, mediation, and optimization, etc. Discover in this article the platform that will help you work more effectively and quickly.
TABLA DE CONTENIDOS
DV360 (or Display and Video 360) it’s a platform created by Google for large advertisers that are looking to take control of their campaigns. Allows to manage the digital media mix: create multichannel media plans, link creative strategy with data, manage audiences and media buying, and find a quality inventory of the best advertising space.
To improve team collaboration and campaign results, DV360 includes the following features:
The platform is organized around five sections that work together to simplify the managed campaign process.
Campaigns
One of the main functions is campaign management, which offers the possibility of creating and carrying out multichannel media plans from a single tool. Also, there is the option to plan campaigns based on coverage and frequency forecasts based on budget and audience. In order to achieve your goals without the need for manual campaign optimization, DV360 also offers automated bidding strategies that are designed to maximize performance.
Creative
In DV360, creative is based on data and your media plan. The platform provides powerful tools and the ability to integrate its features into your workflows so you can make informed decisions about creative and tailor it to your audiences.
Audiences
Another of its main functions is advanced audience management. Create audiences from data extracted from different campaigns, such as the number of clicks, impressions, conversions, combining remarketing lists or accessing the Audiences module to analyze them or create reports. Through Analytics 360, Google Cloud or Display & Video 360, you can create audience segments from customer data.
Inventory of advertising space
There is a high-quality inventory, with the best publishers and chains, Google media, and selected inventory packages.
Measuring
It offers global measurement, where you can access all the metrics you need in one place. It also includes important metrics to evaluate campaign performance such as viewability and verification. DV360 is designed to integrate with other solutions. It links the workflows of different products and data to improve the efficiency and results of your advertising.
Display & Video 360 offers a series of benefits so you can launch digital advertising campaigns. Here are the main benefits it brings us:
As you have seen, DV360 will simplify the management of your digital campaigns and the decision-making related to them. Below, we show you step-by-step how to create a campaign from scratch.
Step 1:Open Display & Video 360.
Step 2: Click on Campaign in the left menu.
Step 3: Select New Campaign and then enter the following information:Step 4: Click on Create to save the new campaign.
In conclusion, DV360 helps us to work more efficiently and from a single tool: media plans, creative development, measurement, and optimization of campaigns.
The conversion funnel is one of the digital marketing tools par excellence, especially for e-commerce. Knowing in depth the phases that form it and...
LinkedIn Ads has become a key tool in the digital advertising landscape, as it has a unique approach and the ability to reach a highly targeted and...
That's the magic of Live Streaming in China. It has been an effective sales & marketing tool initiated by local Chinese brands and nowadays adopted...