Tired of replying to clients from your company’s personal WhatsApp? It’s time to switch to WhatsApp Business. This tool is not just a “serious” version of the app, but a professional solution designed to help brands communicate with their clients efficiently and in an automated way.

Below, we explain why this platform is crucial for your business.

TABLE OF CONTENTS:

 

Let’s go over what WhatsApp Business is

Simply put, WhatsApp Business is the “other” WhatsApp application that allows companies to do digital marketing through WhatsApp and, above all, strengthens the relationship with clients. It’s an app with multiple functions that allow businesses to communicate more efficiently with their clients and sell directly from the platform.

Some of the most notable features of WhatsApp Business for companies include the business profile with important information such as Google Maps location, business hours, description, email, or website link; the ability to create broadcast lists; or automated responses whenever a user sends a chat message. If you want to dive deeper into WhatsApp Marketing, don’t miss this article from InboundCycle. 

WhatsApp business API

Look & Feel of a business profile in WhatsApp Business

Features that will make your life easier

  • Business profile: Set up a professional profile with your logo, description, business hours, website, and location. It works like a digital business card in the world’s most popular messaging platform.
  • Automated messages: Don’t leave anyone on read. Set up welcome messages for new clients, quick replies for FAQs, and away messages when you’re not available.
  • Product catalog: Turn your chat into a virtual storefront. Showcase your products or services with photos, prices, and descriptions. This simplifies the purchase process by allowing clients to browse and ask directly about what interests them.
  • Organization with labels: Keep control of your conversations and clients. Use labels to classify chats by status (e.g., “New client,” “Pending payment,” or “Order shipped”).
  • WhatsApp Business API: The ultimate solution for medium and large companies. It integrates with your CRM systems and chatbots, enabling you to automate campaigns, send mass notifications, and scale customer support efficiently.

Key benefits for your business

By using WhatsApp Business, you build trust and reduce friction in the purchase process. Your client can discover your brand, ask questions, buy, and track their order—all within the same channel. This makes it an ideal ally for sectors such as retail, e-commerce, tourism, and education, where direct communication accelerates conversion.

A clear example of its power is the integration of the WhatsApp Business API with Paid Social campaigns. Clients who click on a Facebook or Instagram ad can instantly start a chat with you. Fewer steps for the client, more qualified leads for your business.

In short, WhatsApp Business is not just another channel; it’s a direct and personal way to build long-lasting relationships with your clients.

whatsapp app

The WhatsApp Business shopping cart

The new WhatsApp feature simplifies the buying and selling process on the platform. Through the shopping cart, the user can browse the catalog, select multiple products, and send the order to the company in a single message, allowing businesses to track orders, manage requests, and close sales.

  1. Click on Settings - Business Settings
  2. Select the “Catalog” option. If it doesn’t appear, update the app.
  3. Add a product or service
  4. Add images, the name, and a brief description of each item. You can also add links or codes to track catalog items.
  5. Save the configuration.

To access a company’s catalog, it must be using the WhatsApp Business app and have configured its product catalog beforehand. To view it, the user simply needs to click on the shopping button from the chat screen or the business profile.

 

 

Learn how to place an order using the shopping cart here


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