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Marketplace vs. AI Commerce: What's the battle of the seal in digital commerce?
zFor more than a decade, e-commerce has been dominated by a clear logic: whoever controls product search controls the sale. Under this premise,...
4 min read
Agentic Commerce: what it is and why Google is changing eCommerce with AI
Online shopping is entering a new phase: decisions no longer depend only on what users see on a website, but on what AI understands, compares, and...
5 min read
Full control in Peak Season: measure and optimize with dashboards
There is a time of year that defines the success or failure of many e-commerce and retail businesses: the High Season or, as we call it in the...
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6 min read
ChatGPT Shopping: when artificial intelligence becomes your new shopping assistant
For years, eCommerce has been in a constant process of optimization: faster stores, more segmented ads, more precise funnels, and automations that...
2 min read
AI catalogue analysis: the new lever for efficiency in catalogue campaigns
For years, product catalogs have been the silent heart of digital advertising. Thousands of SKUs connected to automated campaigns, dynamic audiences,...
3 min read
“AI Mode”: Google’s new search engine that (once again) changes the rules of the game
Until now, we searched.Now, Google thinks for us. The so-called Modo IA or AI Mode has just landed in Spanish. Yes, it’s official: Google has...
8 min read
What is GEO and key strategies for content relevance
A new paradigm is emerging: Generative Engine Optimization (GEO). This innovative approach leverages the power of generative AI to revolutionize how...
6 min read
SGE survival guide: How to turn your content into AI's definitive the answer
For more than twenty years, the pact in the digital world was clear and stable: companies created valuable content, Google indexed it and displayed...
5 min read
Reconfigure your digital strategy with AI: from data overload to smart marketing
Digital marketing is at a turning point. For years, the formula seemed clear: invest more in paid media, launch more campaigns, collect more data,...