Blog

5 min read

AI in marketing: the new phase of artificial intelligence

4 min read

Hints in ChatGPT Ads: from buying keywords to understanding intentions

4 min read

ChatGPT Ads is here: how OpenAI’s new advertising platform works

6 min read

Pinterest Canvas: Generative AI to improve product images without losing brand identity

7 min read

TikTok Symphony and the new AI-powered creativity model for brands

4 min read

Marketplace vs. AI Commerce: What's the battle of the seal in digital commerce?

zFor more than a decade, e-commerce has been dominated by a clear logic: whoever controls product search controls the sale. Under this premise,...

4 min read

Agentic Commerce: what it is and why Google is changing eCommerce with AI

Online shopping is entering a new phase: decisions no longer depend only on what users see on a website, but on what AI understands, compares, and...

5 min read

Full control in Peak Season: measure and optimize with dashboards

There is a time of year that defines the success or failure of many e-commerce and retail businesses: the High Season or, as we call it in the...

6 min read

ChatGPT Shopping: when artificial intelligence becomes your new shopping assistant

For years, eCommerce has been in a constant process of optimization: faster stores, more segmented ads, more precise funnels, and automations that...