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Google CSS in Google Shopping: how to gain visibility and grow with up to 20% more competitiveness
In the fast-paced world of ecommerce, marketing leaders face a constant battle: rising advertising costs. Year after year, CPC (Cost Per Click)...
Ecommerce
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ChatGPT Shopping: when artificial intelligence becomes your new shopping assistant
For years, eCommerce has been in a constant process of optimization: faster stores, more segmented ads, more precise funnels, and automations that...
Inside the UK Peak Season: an analysis of what really works in Q4
Black Friday, Cyber Monday, Christmas, Boxing Day… in the United Kingdom, the last quarter of the year is not just a commercial season: it’s the...
ChatGPT enters e-commerce: this is what shopping without leaving the chat will be like
Until now, talking to a chatbot was useful for solving questions or finding inspiration. But since September 2025, ChatGPT can complete a full...
Pinterest and Artificial Intelligence: How AI is revolutionising inspiration and e-commerce
The relationship between Pinterest and Artificial Intelligence (AI) has radically transformed the way users discover, save, and consume visual ideas...
How to make your e-commerce and marketplaces work
In an increasingly competitive environment, having an ecommerce or selling through marketplaces is no longer a differential advantage. It's simply...
Cross-selling and upselling: How to scale your e-commerce with data intelligence
In the world of e-commerce, making a sale is only half the game. The other half, and the one many underestimate, is how to get each customer to buy...
Google Merchant Center Next: Simplifying e-commerce with AI and Automation
In the world of e-commerce, efficient product and campaign management is key to reaching the right customers. Google Merchant Center Next emerges as...
Shopify: your partner to build and grow your online business
Shopify has become the platform of choice for entrepreneurs and businesses of all sizes looking to build and grow their online businesses. With its...
The +10 Best Shopify Plugins You Need for Your Ecommerce in 2024
In the dynamic world of ecommerce, success hinges on leveraging the right tools. That's where our selection of top Shopify plugins comes in....
3 min read
Google CSS in Google Shopping: how to gain visibility and grow with up to 20% more competitiveness
In the fast-paced world of ecommerce, marketing leaders face a constant battle: rising advertising costs. Year after year, CPC (Cost Per Click) continues to increase, and competition in Google auctions becomes increasingly fierce. To maintain ROAS...
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6 min read
ChatGPT Shopping: when artificial intelligence becomes your new shopping assistant
For years, eCommerce has been in a constant process of optimization: faster stores, more segmented ads, more precise funnels, and automations that...
4 min read
Inside the UK Peak Season: an analysis of what really works in Q4
Black Friday, Cyber Monday, Christmas, Boxing Day… in the United Kingdom, the last quarter of the year is not just a commercial season: it’s the...
3 min read
ChatGPT enters e-commerce: this is what shopping without leaving the chat will be like
Until now, talking to a chatbot was useful for solving questions or finding inspiration.But since September 2025, ChatGPT can complete a full purchase
3 min read
Pinterest and Artificial Intelligence: How AI is revolutionising inspiration and e-commerce
The relationship between Pinterest and Artificial Intelligence (AI) has radically transformed the way users discover, save, and consume visual ideas...
3 min read
How to make your e-commerce and marketplaces work
In an increasingly competitive environment, having an ecommerce or selling through marketplaces is no longer a differential advantage. It's simply...
4 min read
Cross-selling and upselling: How to scale your e-commerce with data intelligence
In the world of e-commerce, making a sale is only half the game. The other half, and the one many underestimate, is how to get each customer to buy...
6 min read
Google Merchant Center Next: Simplifying e-commerce with AI and Automation
In the world of e-commerce, efficient product and campaign management is key to reaching the right customers. Google Merchant Center Next emerges as...
4 min read
Shopify: your partner to build and grow your online business
Shopify has become the platform of choice for entrepreneurs and businesses of all sizes looking to build and grow their online businesses. With its...
5 min read
The +10 Best Shopify Plugins You Need for Your Ecommerce in 2024
In the dynamic world of ecommerce, success hinges on leveraging the right tools. That's where our selection of top Shopify plugins comes in....