1 min read
Nowadays users are increasingly paying more attention to the experiences shared by the rest of their community, i.e. user-generated content (UGC, UCC). Moreover, during the lockdown, UGC gained weight in marketing since professionals could not...
3 min read
Anyone born between 1981 and 1996 (aged 23 to 38 in 2019) is considered Millennial, and anyone born since 1997 is part of a new generation called...
2 min read
The importance of the debate on a greater female presence in the technology sector leads us to events such as SheStartup, which emphasise the need...
5 min read
Contrary to what the Starks have been saying, Summer is coming and you should be thinking about how to prepare your campaign for the season. There...
2 min read
Hashtags used to be one of the most relevant elements on Instagram but, recently, there has been a change in this dynamic. The role of hashtags on...
3 min read
If we look back and think of Black Friday, it's hard to believe the penetration it has achieved in the consumer market. Since the start of this...
1 min read
The mentions take all the power in conversations with your users. You have to be more connected to mentions than ever before.
2 min read
We are in the final stretch of the year and the digital sector is beginning to show new changes, strategies and formats, which will consolidate in...
2 min read
Click, click, click, click. We are surrounded by clicks. We spend our day clicking and expecting to receive clicks. On our website, e-mails, social...