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4 benefits of User-Generated Content
Nowadays users are increasingly paying more attention to the experiences shared by the rest of their community, i.e. user-generated content (UGC,...
Digital Marketing (5)
How Millennials and Generation Z connect to politics
Anyone born between 1981 and 1996 (aged 23 to 38 in 2019) is considered Millennial, and anyone born since 1997 is part of a new generation called...
The use of Instagram by women in politics
It's a well-documented fact that politicians love Instagram. It allows them to connect with their supporters, show their "real person" status and...
Supporting gender equality in the technology industry
The importance of the debate on a greater female presence in the technology sector leads us to events such as SheStartup, which emphasise the need...
How To Run A Summer Campaign: A Helpful Guide
Contrary to what the Starks have been saying, Summer is coming and you should be thinking about how to prepare your campaign for the season. There...
Hashtags vs. mentions II: changes for 2019
Hashtags used to be one of the most relevant elements on Instagram but, recently, there has been a change in this dynamic. The role of hashtags on...
Insights and strategies Pre-Black Friday 2018
If we look back and think of Black Friday, it's hard to believe the penetration it has achieved in the consumer market. Since the start of this...
Mentions vs hashtags: the new trend
The mentions take all the power in conversations with your users. You have to be more connected to mentions than ever before.
Social Media Advertising Trends 2017
We are in the final stretch of the year and the digital sector is beginning to show new changes, strategies and formats, which will consolidate in...
Think vertical!
Two of the prevailing trends of the last few years have been confirmed this 2016. We talk about an increasing video consume on social media and the...
Digital Marketing (5)
1 min read
4 benefits of User-Generated Content
Nowadays users are increasingly paying more attention to the experiences shared by the rest of their community, i.e. user-generated content (UGC,...
3 min read
How Millennials and Generation Z connect to politics
Anyone born between 1981 and 1996 (aged 23 to 38 in 2019) is considered Millennial, and anyone born since 1997 is part of a new generation called...
3 min read
The use of Instagram by women in politics
It's a well-documented fact that politicians love Instagram. It allows them to connect with their supporters, show their "real person" status and...
2 min read
Supporting gender equality in the technology industry
The importance of the debate on a greater female presence in the technology sector leads us to events such as SheStartup, which emphasise the need...
5 min read
How To Run A Summer Campaign: A Helpful Guide
Contrary to what the Starks have been saying, Summer is coming and you should be thinking about how to prepare your campaign for the season. There...
2 min read
Hashtags vs. mentions II: changes for 2019
Hashtags used to be one of the most relevant elements on Instagram but, recently, there has been a change in this dynamic. The role of hashtags on...
3 min read
Insights and strategies Pre-Black Friday 2018
If we look back and think of Black Friday, it's hard to believe the penetration it has achieved in the consumer market. Since the start of this...
1 min read
Mentions vs hashtags: the new trend
The mentions take all the power in conversations with your users. You have to be more connected to mentions than ever before.
2 min read
Social Media Advertising Trends 2017
We are in the final stretch of the year and the digital sector is beginning to show new changes, strategies and formats, which will consolidate in...
1 min read
Think vertical!
Two of the prevailing trends of the last few years have been confirmed this 2016. We talk about an increasing video consume on social media and the...