Conversion Funnel: What is it and how to use it in your digital marketing strategies?
The conversion funnel is one of the digital marketing tools par excellence, especially for e-commerce. Knowing in depth the phases that form it and...
Digital Marketing (2)
Snapchat Ads: Learn the key points about audience segments
When we talk about the Snapchat audience, we are referring to approximately more than 347 million users globally. The countries with the most...
TikTok Shopping Ads: What they are and how they work
TikTok Shopping Ads is the new crown jewel in the world of e-commerce on this social network. In short, it’s a way to turn your TikTok addiction into...
Basic metrics guide to measuring your Facebook ads
When it comes to launching a Facebook Ads campaign, we are faced with a large number of decisions that we must make in order for our ads to achieve...
Everything you should know about Google Display & Video 360 (DV360)
Managing a Paid Media campaign involves making many decisions like choosing a target, finding the audience to impact, getting suitable placements for...
10 Key digital marketing trends for 2025
2025 promises to be a year of profound transformation in the digital marketing landscape, driven by technological advances, changes in consumer...
Get your Social Ad Campaigns ready for Double 11
Double 11 or Singles’Day was created by Alibaba 12 years ago and year over year has become the ultimate Chinese shopping festival. As we told you in...
Tips to make your digital marketing strategy succeed in Black Friday
Black Friday is one of the most important shopping occasions during the year. All brands compete with each other for the attention of users, so it is...
Drive Sales in 618: China Mid-Year Shopping Festival
After China's Netizens exceeded 1 billion, the growth of mobile Internet users has been facing a natural bottleneck. As a result, competition for...
6 findings you should take into account in your digital strategy
Spring time means it is time for IAB Spain to present the Annual Social Media Study focused on the digital sector in Spain between 16 and 70 years...
4 min read
Conversion Funnel: What is it and how to use it in your digital marketing strategies?
The conversion funnel is one of the digital marketing tools par excellence, especially for e-commerce. Knowing in depth the phases that form it and learning optimization techniques will make your campaigns more efficient, thus improving the...
Read More
5 min read
Snapchat Ads: Learn the key points about audience segments
When we talk about the Snapchat audience, we are referring to approximately more than 347 million users globally. The countries with the most...
4 min read
TikTok Shopping Ads: What they are and how they work
TikTok Shopping Ads is the new crown jewel in the world of e-commerce on this social network. In short, it’s a way to turn your TikTok addiction into...
3 min read
Basic metrics guide to measuring your Facebook ads
When it comes to launching a Facebook Ads campaign, we are faced with a large number of decisions that we must make in order for our ads to achieve...
4 min read
Everything you should know about Google Display & Video 360 (DV360)
Managing a Paid Media campaign involves making many decisions like choosing a target, finding the audience to impact, getting suitable placements for...
3 min read
10 Key digital marketing trends for 2025
2025 promises to be a year of profound transformation in the digital marketing landscape, driven by technological advances, changes in consumer...
3 min read
Get your Social Ad Campaigns ready for Double 11
Double 11 or Singles’Day was created by Alibaba 12 years ago and year over year has become the ultimate Chinese shopping festival. As we told you in...
6 min read
Tips to make your digital marketing strategy succeed in Black Friday
Black Friday is one of the most important shopping occasions during the year. All brands compete with each other for the attention of users, so it is...
2 min read
Drive Sales in 618: China Mid-Year Shopping Festival
After China's Netizens exceeded 1 billion, the growth of mobile Internet users has been facing a natural bottleneck. As a result, competition for...
1 min read
6 findings you should take into account in your digital strategy
Spring time means it is time for IAB Spain to present the Annual Social Media Study focused on the digital sector in Spain between 16 and 70 years...