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How about reaching $39.5 billion in sales in 24 hours? This was the power of Tmall Double 11 in 2019, easily surpassing its western counterparty Amazon Prime Day ($7.16 billion) or Cyber Monday ($9.4 billion).
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Looking around the globe, China is probably the market that relies on influencers and celebrities the most. The fierce competition and picky...
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Living in a fast-paced society, people are consuming more video contents to get entertainment, knowledge and information without much effort.
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That's the magic of Live Streaming in China. It has been an effective sales & marketing tool initiated by local Chinese brands and nowadays adopted...
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Video gaming is one of the main options with subscription movie and TV services. This includes mobile app gaming and live sharing services.
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The education sector has slowed down with only select higher education programs continuing online courses. UNESCO has estimated that this is...
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As consumers worry about their health amidst the coronavirus crisis, healthcare will be one industry to be sought after. This not only involves...
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As global news continues to be dominated by stories of the COVID-19 pandemic, marketers face one of the most difficult moments in history: finding...
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What will happen on 29th November? In this article we break down the key factors for Black Friday 2019.
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Scaling your success, taking things to the next level, there are so many possibilities, but they all come with their own difficulties. So, how can...