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Get weekly insights on AI, paid media, and the strategies shaping the future of performance.

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Grabbing short-video chance in China

Living in a fast-paced society, people are consuming more video contents to get entertainment, knowledge and information without much effort.

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How about selling 15000 units of lipsticks in 5 minutes?

That's the magic of Live Streaming in China. It has been an effective sales & marketing tool initiated by local Chinese brands and nowadays adopted...

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Adsmurai Gaming Insights during COVID-19

Video gaming is one of the main options with subscription movie and TV services. This includes mobile app gaming and live sharing services.

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Adsmurai Education Insights during COVID-19

The education sector has slowed down with only select higher education programs continuing online courses. UNESCO has estimated that this is...

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Adsmurai Healthcare & Beauty Insights during COVID-19

As consumers worry about their health amidst the coronavirus crisis, healthcare will be one industry to be sought after. This not only involves...

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Adsmurai Consumer-Products Insights during COVID-19

As global news continues to be dominated by stories of the COVID-19 pandemic, marketers face one of the most difficult moments in history: finding...

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Black Friday 2019 Predictions

What will happen on 29th November? In this article we break down the key factors for Black Friday 2019.

microinfluencers effect on conversions

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How Micro-influencers Can Boost Conversions 20%

Scaling your success, taking things to the next level, there are so many possibilities, but they all come with their own difficulties. So, how can...

girls ugc

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4 benefits of User-Generated Content

Nowadays users are increasingly paying more attention to the experiences shared by the rest of their community, i.e. user-generated content (UGC,...

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How Millennials and Generation Z connect to politics

Anyone born between 1981 and 1996 (aged 23 to 38 in 2019) is considered Millennial, and anyone born since 1997 is part of a new generation called...

 
 

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