6 findings you should take into account in your digital strategy
Spring time means it is time for IAB Spain to present the Annual Social Media Study focused on the digital sector in Spain between 16 and 70 years...
Digital Marketing (3)
How Rising Feminism in China is Shaping Brands’ Marketing Strategy
Feminist movements in China are developing in a quiet yet steady manner. During COVID-19, chinese feminists and Key Opinion Leaders (KOLs) organized...
iOS14 in Digital Marketing Strategies
This year Apple officially launched the updates for the iOS14 operating system. These changes represent a paradigm shift as they include strict...
Marketing for chinese consumers in Chinese New Year
Chinese New Year 2021 is celebrated on February 12th although the festival will last to 26th February (reaching 15 days in total) bringing together...
Ready for the 2020 Christmas Campaign?
The most important purchase moment of the year is getting closer and closer. The expectations for the 2020 Christmas campaign are high: boom in the...
How does an app campaign look like?
The two strongest moments of the term are just around the corner: Black Friday and the Christmas campaign are getting closer and closer. After the...
Double 11: The Ultimate Chinese Shopping Festival
How about reaching $39.5 billion in sales in 24 hours? This was the power of Tmall Double 11 in 2019, easily surpassing its western counterparty...
Chinese Influencers Marketing Strategy: Find out what suits you best
Looking around the globe, China is probably the market that relies on influencers and celebrities the most. The fierce competition and picky...
Grabbing short-video chance in China
Living in a fast-paced society, people are consuming more video contents to get entertainment, knowledge and information without much effort.
How about selling 15000 units of lipsticks in 5 minutes?
That's the magic of Live Streaming in China. It has been an effective sales & marketing tool initiated by local Chinese brands and nowadays adopted...
1 min read
6 findings you should take into account in your digital strategy
Spring time means it is time for IAB Spain to present the Annual Social Media Study focused on the digital sector in Spain between 16 and 70 years old, both men and women. IAB understands social media as networks of contacts where we have a profile...
Read More
4 min read
How Rising Feminism in China is Shaping Brands’ Marketing Strategy
Feminist movements in China are developing in a quiet yet steady manner. During COVID-19, chinese feminists and Key Opinion Leaders (KOLs) organized...
2 min read
iOS14 in Digital Marketing Strategies
This year Apple officially launched the updates for the iOS14 operating system. These changes represent a paradigm shift as they include strict...
3 min read
Marketing for chinese consumers in Chinese New Year
Chinese New Year 2021 is celebrated on February 12th although the festival will last to 26th February (reaching 15 days in total) bringing together...
4 min read
Ready for the 2020 Christmas Campaign?
The most important purchase moment of the year is getting closer and closer.The expectations for the 2020 Christmas campaign are high: boom in the...
2 min read
How does an app campaign look like?
The two strongest moments of the term are just around the corner: Black Friday and the Christmas campaign are getting closer and closer. After the...
3 min read
Double 11: The Ultimate Chinese Shopping Festival
How about reaching $39.5 billion in sales in 24 hours? This was the power of Tmall Double 11 in 2019, easily surpassing its western counterparty...
2 min read
Chinese Influencers Marketing Strategy: Find out what suits you best
Looking around the globe, China is probably the market that relies on influencers and celebrities the most. The fierce competition and picky...
2 min read
Grabbing short-video chance in China
Living in a fast-paced society, people are consuming more video contents to get entertainment, knowledge and information without much effort.
4 min read
How about selling 15000 units of lipsticks in 5 minutes?
That's the magic of Live Streaming in China. It has been an effective sales & marketing tool initiated by local Chinese brands and nowadays adopted...