Vertical Video: the main protagonist of Instagram
An example of the latest changes in Instagram is the increased presence of video, and how tools like IGTV or IG Stories are helping to shape the...
Meta (4)
Instagram Shopping: the new showcase
Instagram Shopping presents itself as an innovation for brands when it comes to establishing dialogue with users, thus helping in the different...
Instagram has a new boss. How does this impact on advertisers?
Kevin Systrom and Mike Krieger, founders of Instagram, whose property bought Facebook 6 years ago, have announced their withdrawal. How does this...
Take advantage of the Custom and Lookalike Audiences
Segmentation options are one of the strongest points when making Facebook Ads. Advanced tools let us use geolocation, fields of study or interests...
Common problems when setting up DPA campaigns in Facebook
Since Facebook introduced Dynamic Product Ads (DPA) on January 2015, their importance for e-commerce businesses keeps growing more and more. The...
Facebook Ads Anatomy
We all have seen Facebook Ads. Some we like, some we don’t. Sometimes we like its formats, sometimes they are too intrusive. Nowadays Facebook is the...
1 min read
Vertical Video: the main protagonist of Instagram
An example of the latest changes in Instagram is the increased presence of video, and how tools like IGTV or IG Stories are helping to shape the commercial side of this social network. One of the trends that we can remark, more and more frequently,...
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1 min read
Instagram Shopping: the new showcase
Instagram Shopping presents itself as an innovation for brands when it comes to establishing dialogue with users, thus helping in the different...
4 min read
Instagram has a new boss. How does this impact on advertisers?
Kevin Systrom and Mike Krieger, founders of Instagram, whose property bought Facebook 6 years ago, have announced their withdrawal. How does this...
3 min read
Take advantage of the Custom and Lookalike Audiences
Segmentation options are one of the strongest points when making Facebook Ads. Advanced tools let us use geolocation, fields of study or interests...
3 min read
Common problems when setting up DPA campaigns in Facebook
Since Facebook introduced Dynamic Product Ads (DPA) on January 2015, their importance for e-commerce businesses keeps growing more and more. The...
4 min read
Facebook Ads Anatomy
We all have seen Facebook Ads. Some we like, some we don’t. Sometimes we like its formats, sometimes they are too intrusive. Nowadays Facebook is the...