AI-powered Lead Ads: How automation is redefining demand generation
For years, demand generation was a numbers game: spend more to get more leads and hope that a few would actually buy. Lead Ads from platforms like...
Meta
Instant messaging: from chatting with friends to selling more
Instant messaging is no longer just “a quick way to talk to someone”: it has become the main communication channel of the modern world. What began as...
Meta Ads in the post-iOS14 era: how to consolidate data and not get lost in attribution
The Meta Ads ecosystem changed radically with the arrival of iOS14.5 and Apple’s transparency policy (ATT). Until then, brands could attribute...
WhatsApp Business: Much more than a chat for your brand
Tired of replying to clients from your company’s personal WhatsApp? It’s time to switch to WhatsApp Business. This tool is not just a “serious”...
Automation and performance: discover Meta Advantage solutions
Tired of manually setting up campaigns and not getting the expected results? Welcome to the world of Meta Advantage! Meta’s solution redefines...
Meta Opportunity Score: how to use it to improve your campaigns
In an increasingly automated advertising ecosystem, advertisers need to quickly identify which aspects of their campaigns can be improved to maximise...
Meta AI: What It Is, how it works & creative tools to boost your social media content
Meta has done it again. It placed AI at the center of its universe—and not just to summarize your chat with your best friend. We're talking about...
How to measure offline sales in Meta Ads (without losing your mind): The magic of the Offline Conversions API
Ever launched a Facebook or Instagram campaign, only to see your store flood with customers… but with no way to prove it was thanks to your ads?...
8 tips to optimise your Facebook Ads campaigns
Optimizing your ads on Meta is like trying to find the best coffee shop in your city: it can be a challenge, but it's worth it. This will bring "huge...
Meta Partnership Ads: Influencers + Performance Marketing
Meta's Partnership Ads are one of the most powerful innovations in the world of digital marketing. This format allows you to combine the...
3 min read
AI-powered Lead Ads: How automation is redefining demand generation
For years, demand generation was a numbers game: spend more to get more leads and hope that a few would actually buy.Lead Ads from platforms like Meta, LinkedIn, and Google improved the user experience with native, frictionless forms —no landing...
Read More
3 min read
Instant messaging: from chatting with friends to selling more
Instant messaging is no longer just “a quick way to talk to someone”: it has become the main communication channel of the modern world. What began as...
4 min read
Meta Ads in the post-iOS14 era: how to consolidate data and not get lost in attribution
The Meta Ads ecosystem changed radically with the arrival of iOS14.5 and Apple’s transparency policy (ATT). Until then, brands could attribute...
2 min read
WhatsApp Business: Much more than a chat for your brand
Tired of replying to clients from your company’s personal WhatsApp? It’s time to switch to WhatsApp Business. This tool is not just a “serious”...
5 min read
Automation and performance: discover Meta Advantage solutions
Tired of manually setting up campaigns and not getting the expected results? Welcome to the world of Meta Advantage! Meta’s solution redefines...
3 min read
Meta Opportunity Score: how to use it to improve your campaigns
In an increasingly automated advertising ecosystem, advertisers need to quickly identify which aspects of their campaigns can be improved to maximise...
3 min read
Meta AI: What It Is, how it works & creative tools to boost your social media content
Meta has done it again. It placed AI at the center of its universe—and not just to summarize your chat with your best friend. We're talking about...
2 min read
How to measure offline sales in Meta Ads (without losing your mind): The magic of the Offline Conversions API
Ever launched a Facebook or Instagram campaign, only to see your store flood with customers… but with no way to prove it was thanks to your ads? ...
11 min read
8 tips to optimise your Facebook Ads campaigns
Optimizing your ads on Meta is like trying to find the best coffee shop in your city: it can be a challenge, but it's worth it. This will bring "huge...
4 min read
Meta Partnership Ads: Influencers + Performance Marketing
Meta's Partnership Ads are one of the most powerful innovations in the world of digital marketing. This format allows you to combine the...