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TikTok Shopping Ads: What they are and how they work

TikTok Shopping is proof that social networks are no longer just for socializing, but have also become tools capable of increasing sales.

Recently, the platform launched a new ad format: TikTok Shopping Ads. A new option for brands that will now also have the possibility of boosting their online shopping campaigns on the platform. 

On TikTok, brands have the possibility to develop campaigns that generate greater engagement with their audiences.  It is an ideal tool to convey the message in an original, fun and entertaining way thanks to the different tools it offers, as in this case, TikTok Shopping Ads.  With the TikTok shop seller center, you will be able to create TikTok campaigns for your e-commerce achieving a  worldwide reach.

 

TABLE OF CONTENTS

  • Introduction to TikTok Shopping Ads
  • Shopping Ads Formats
  • Benefits of using TikTok Shopping Ads

Introduction to TikTok Shopping Ads

TikTok Shopping Ads allows brands to interact in a meaningful way with their customers by offering them solutions, TikTok shopping features, and tools to boost their online sales. In addition to TikTok's videos that allow showing the content of e-commerce, there is also the option to activate a tab in the brand's profile where all its products can be displayed. Before starting with this tool, you must be clear about creating a TikTok store to offer your products to users.

The main objective of these new tools is to increase sales and increase the visibility of the ads on the platform, through three new types of formats that can be combined.

With the creative features offered by TikTok, brands can create content for their e-commerce campaigns natively and naturally that impacts people with high purchase intent while using the application. 

In addition, the platform features TikTok Shopping Shopify, which allows you to create ads, track all results and manage orders for all campaigns. 


What formats are available in Shopping Ads campaigns?

Shopping Ads include three types of ads: video shopping (Video Shopping Ads), catalog listings (Catalog Listing Ads), and live shopping (LIVE Shopping Ads). These allow users to highlight one or more products in video ads in the "For You" feed. To allow users to buy your products directly, you need to know how to add the buy now button on TikTok to include it in your videos to direct the user to the TikTok shopping cart.

  • Video Shopping Ads

This format enables shopping from in-feed video ads. It allows brands to highlight one or more products with video ads in the TikTok feed. These ads consist of branded videos highlighting branded products through cards that redirect to an online store.

The advertiser chooses hyper-relevant and easy-to-understand videos on the "For You" page so that users can take a look at their products.

The main goal is to maximize the reach of product discovery and increase both purchase intent and conversions.

HubSpot Video
  • Catalog Listing Ads

This second ad format combines the platform's algorithm recommendations and the power of the advertiser's channel products to create and display product-focused ads to TikTok shoppers. 

It is based on the product catalog and no video assets are required. It helps to better connect users with your products, through shopper-enabled experiences. 

The goal of this ad is to be able to showcase your products and push them to prominent positions to improve performance and sales. It also helps to easily extend the reach of your products to those users most likely to buy.

HubSpot Video
  • LIVE Shopping Ads

This last ad format helps TikTok users to discover and view LIVE videos, and then search for and purchase products from e-commerce.

HubSpot Video

 

Benefits of using TikTok Shopping Ads

No doubt selling products from social networks offers great benefits for brands. Below, we explain the different benefits of TikTok Shopping Ads: 

  • Simplify the shopping experience: access three new ad formats through the product sales objective in TikTok Ads Manager.
  • Unlock the full potential of your catalog: Scale your product catalog with new formats to capture new shopping trends on TikTok,  like LIVE and more placements on TikTok beyond the For You page.
  • Meet shoppers wherever they are in the buying journey: Reach the audiences most likely to convert with fully automated creative features and smarter, more advanced technology.
  • Increased performance and optimization opportunities: TikTok Video Shopping Ads incorporate new features for TikTok Shop merchants to maximize their performance.

TikTok Shopping Ads

As you have seen, the new tools offered by TikTok can help you increase your sales and increase your visibility by reaching your audience in a faster and more effective way. The power of this platform is to create viral content, so why not make all your products viral as well?

 


 

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