With over 2 billion active users per month worldwide and 30 million active users every day, YouTube is the second most visited site in the world with a cross-target of 18-44-year-olds. Daily consumption on the platform is over 100 million hours of video and about 500 hours of content is uploaded every minute. Among others, these data have made YouTube one of the best platforms for video marketing strategies.
Why your business should use YouTube in its digital marketing strategy?
The consumption of audiovisual content is booming, the new lifestyle is frenetic and users are looking to be entertained and informed in a quick and easy way. That's why videos are a very effective resource that your company cannot ignore in the online environment that surrounds today's society. This is the list of reasons why at Adsmurai we believe that your digital marketing strategy should take YouTube into account:
SEO positioning. The content you publish on YouTube is positioned in Google and gives your brand more presence in the search engine. In fact, in some searches, the first page of Google shows a large amount of videos and the search engine itself allows searches exclusively for video content. Extra tip: Do you want your content to be shown in an optimized way? Don't miss this article with video snippets recommendations to improve your positioning in Google searches.
Increase in display time. They are a type of content that retains the user, increasing the time of visualization and reducing the bounce rate.
Engagement. Videos capture the user's attention, are easier to remember and to share (viralize) than textual content.
Multiple screen. M-commerce or mobile commerce is one of the main trends of 2021, so having content that adapts to smart technology such as video is basic to your marketing strategies.
Redirectable. It is a content that allows the user to link directly to the direct point for shopping the product. This allows you to redirect your company's traffic.
Ads in YouTube
Recently, the Terms and Conditions of Service have been modified increasing advertising spaces on YouTube. Ads may appear in any video on the platform regardless of the type of user who has uploaded the content.
This will allow brands to target much more specific audiences, relating the product or service of the ad to the content of the video, making YouTube Ads campaigns and video marketing strategy in general much more efficient.
These are the YouTube advertising formats (official information from Google), see here the specifications and platforms available in each case:
YOUTUBE ADVERTISING FORMATS
Appears to the right of the feature video and above the video suggestions list. For larger players, this ad may appear below the player.
Semi-transparent overlay ads that appear on the lower 20% portion of your video.
Skippable video ads:
Skippable video ads allow viewers to skip ads after 5 seconds. Inserted before, during, or after the main video. If you turn on this option, you may see a combination of skippable and bumper ads play back to back.
Non-skippable video ads:
Non-skippable video ads must be watched before your video can be viewed. These ads can appear before, during, or after the main video.
Non-skippable video ads of up to 6 seconds that must be watched before your video can be viewed. If you turn on this option, you may see a combination of skippable and bumper ads play back to back. This type of ad is usually accompanied by a companion banner, a clickable thumbnail image that offers continuous presence of the brand after the video is over.
Sponsored cards display content that may be relevant to your video, such as products featured in the video. Viewers will see a teaser for the card for a few seconds. They can also click the icon in the top-right corner of the video to browse the cards.
To this list, we must add the latest format launched by YouTube: Audio Ads. An audio-only format, aimed at those who use the platform to listen and not see. This new ad format is composed of a still image or a simple animation, accompanied by an audio recording where the communication itself takes place. Users are consuming more audio content than ever before (podcast, music...), yet this novelty is still in a beta stage.