Pinterest Predicts 2026: The 21 trends that will dominate inspiration (and the market) this year

Pinterest has done it again! A new edition of Pinterest Predicts 2026, a reveal of the trends that will shape the year. 

Every year, the social network publishes Pinterest Predicts, a study that highlights the themes that will become trends based on dominant and rising searches from more than 480 million users around the world. In this context, a trends report can be especially valuable for advertisers who want to detect emerging topics and reach their target audience ahead of time. 

These searches also allow brands to anticipate trends and build their strategies. Considering that more than 80% of users on the platform have larger shopping carts than on other platforms, and that most of them use Pinterest to plan their purchases based on the content they see, you should definitely consider Pinterest for your business.

In fact, over the last four years, 80% of Pinterest’s predictions have come true. And that’s probably due to the platform’s main purpose: inspiration, visual discovery and planning. 

Before you start thinking about how to run a Pinterest Ads campaign for your e-commerce, make sure you don’t miss the platform’s trends for 2026.

TABLE OF CONTENTS

• The main Pinterest trends in 2026

• Act on the trends highlighted by Pinterest Predicts 

• Reach segmented audiences with Pinterest buyer personas

The main Pinterest trends in 2025

This year, Pinterest has published 21 official trends that will redefine fashion, beauty, home aesthetics, visual culture, food and even the way we experience creativity.
Yes, 21. And each of them comes with its own name, a strong visual identity and a strategic reading for brands.

Here you have six trends that will shape brand strategies,  grouped in a smart way so they are useful for marketing, content and creative planning.

FASHION & STYLE

1. Gummymoda

A fun, shiny and almost “edible” aesthetic. Neon tones, gummy-like textures, glossy surfaces and rounded shapes.

Why it matters: 

Because it connects directly with Gen Z and Gen Alpha, audiences that look for self-expression and visual play. It’s the opposite of minimalism.

Marketing opportunities:

• High-impact creatives in fashion, beauty and accessories campaigns.
• Use of generative AI to create backgrounds, textures and color-block visual universes.
• Capsule drops or themed collections that tap into the “fun factor”.

• Perfect for Pinterest Ads, TikTok and Meta thanks to its strong scroll-stopping power.

2. Glamoratti

Eighties glamour, updated: shoulder pads, metallics, shine, volume and a theatrical presence that demands the spotlight.

Why it matters

It’s the ideal trend for Q4 campaigns, festive moments, accessible luxury and premium fashion. In paid media, these aesthetics often outperform CTR benchmarks thanks to their visual impact.

Opportunities

• High-fashion editorials powered by AI.
• Creatives with dramatic lighting that increase visual retention.
• Perfect for beauty campaigns (glitter eyeshadow, metallic lips, bold looks).
• Jewellery, fashion and lifestyle brands can adopt it as a visual backbone for the entire Q4.
  
  

HOME & DÉCOR

3. Neodéco

Art déco returns in a contemporary version: clean geometries, strong contrasts, sturdy metals, elegant curves and deep tones.

Why it matters

Because it touches several industries at once: decoration, interior design, fashion, accessories, branding, product. It’s aspirational, refined and easy to replicate with AI.

Opportunities

• Creating sophisticated product scenes with AI (no need for physical sets).
• Premium collections or brand repositioning.
• Furniture, home decor and lifestyle campaigns with a coherent aesthetic.
• Catalog visuals with a higher perceived value.
  
  

  

4. Aroma sobre aroma

The strongest trend in the beauty sector: scent layering. Mixing fragrances to create personalized perfumes.

Why it matters

Because it drives cross-sell, increases average order value and encourages repeat purchases. Pinterest highlights this as one of the most active trends in terms of searches.

Opportunities

• Product bundles and personalized routines.
• Tutorials on how to combine notes (evergreen content).
• Sensory creatives generated with AI (layered flowers, woods and spices).
• Campaigns built around “choose your scent” → guaranteed engagement.

BEAUTY & SENSORIALITY

5. Vida circense

The home becomes a show: primary colours, bold patterns, sculptural objects and playful decor.

Why it matters

Because it signals the end of endless beige. New generations want personality, fun and objects that express who they are.

Opportunities

• Daring decor collections for home brands.
• Campaigns using AI-powered creatives that exaggerate shape and colour.
• Storytelling built around the idea of “the home as a stage”.
• Very high engagement on Pinterest for lifestyle and design brands.
  
  

6. Fiesta en la ópera

A theatrical, dramatic, elegant and luxurious aesthetic: voluminous dresses, stage lighting, deep shadows and intense colours.

Why it matters

It’s the ideal trend for brands that want to stand out with a premium, cinematic look. It works especially well for beauty, fashion, jewellery and events.

Opportunities

• Cinematic creatives (AI + baroque-style scenes).
• Gala campaigns, party collections and limited-edition launches.
• UGC recreating “opera night” moments.
• It reinforces the positioning of brands oriented towards luxury or craftsmanship.

Sponsor a trend on Pinterest Predicts

Pinterest offers a unique opportunity for brands to associate themselves directly with emerging trends through its trend sponsorship packages. These packages allow you to:

1. Exclusivity: Get exclusive rights to promote a specific trend in your category and country.
2. Special badge: Your ads will feature a co-branded “Predicts” badge, boosting visibility and credibility.
3. Creative support: Receive hands-on support to develop content that aligns perfectly with the trend.
4. Custom audiences: Access audience segments that are specifically interested in the trend you sponsor.
5. Premium visibility: Your Pins will gain standout exposure within the ecosystem of the sponsored trend.

This integrated approach enables brands to capitalise on Pinterest’s predictions, positioning themselves at the forefront of emerging trends and connecting more effectively with their target audience.

Reach segmented audiences with Pinterest buyer personas

You can now target specific audiences for each Pinterest Predicts trend, from fashion experts to food lovers and beyond. Just reach out to your Pinterest team, let them know which trend you’re most interested in, and they’ll upload the relevant audience data into your campaign tools.

Understanding the key topics and search trends for 2026 can help you steer your brand’s Pinterest Ads strategy and align it with your audience’s interests. Don’t miss the full report created by Pinterest.