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What are LLMs and how do they change brand visibility?
For years, digital visibility was a matter of showing up.Showing up on Google, showing up on the first page, showing up ahead of competitors. But...
4 min read
Agentic Commerce: what it is and why Google is changing eCommerce with AI
Online shopping is entering a new phase: decisions no longer depend only on what users see on a website, but on what AI understands, compares, and...
5 min read
Full control in Peak Season: measure and optimize with dashboards
There is a time of year that defines the success or failure of many e-commerce and retail businesses: the High Season or, as we call it in the...
3 min read
Let AI tell you where to adjust: automatic insights to sell more
For years, dashboards have been the mirror where marketers look at their results.But let’s be honest: having data is not the same as understanding it.
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6 min read
ChatGPT Shopping: when artificial intelligence becomes your new shopping assistant
For years, eCommerce has been in a constant process of optimization: faster stores, more segmented ads, more precise funnels, and automations that...
3 min read
“AI Mode”: Google’s new search engine that (once again) changes the rules of the game
Until now, we searched.Now, Google thinks for us. The so-called Modo IA or AI Mode has just landed in Spanish. Yes, it’s official: Google has...
3 min read
ChatGPT enters e-commerce: this is what shopping without leaving the chat will be like
Until now, talking to a chatbot was useful for solving questions or finding inspiration.But since September 2025, ChatGPT can complete a full purchase
8 min read
What is GEO and key strategies for content relevance
A new paradigm is emerging: Generative Engine Optimization (GEO). This innovative approach leverages the power of generative AI to revolutionize how...
5 min read
AI agents in marketing: allies, assistants, or new teammates?
Artificial intelligence is no longer a future promise it has become an operational reality. And in this new landscape, AI agents are marking a...