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Microsoft Advertising: What It Is, how it works, and why you should consider it
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The Future of video shopping: YouTube Shorts, AI, and new measurement rules
Where is video marketing heading? If 2025 marked the beginning of experimentation with artificial intelligence, 2026 confirms a structural shift:...
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Google CSS in Google Shopping: how to gain visibility and grow with up to 20% more competitiveness
In the fast-paced world of ecommerce, marketing leaders face a constant battle: rising advertising costs. Year after year, CPC (Cost Per Click)...
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Google Creator Partnerships Hub and Partnership Ads
In the digital ecosystem of 2026, influencer marketing has moved from being a creative bet driven more by intuition than data to becoming a...
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Google Things To Do: how to turn your search into a booking (without leaving Google)
In recent years, the behavior of digital travelers has completely changed. They no longer plan weeks in advance or limit themselves to searching on...
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Demand Gen on YouTube: when demand generation becomes performance
For years, brands have invested millions in capturing attention… and only that: attention.The real challenge has always been turning that attention...
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Google Ads: from last click to DDA, how to consolidate data and not get lost in attribution
Until recently, measuring in Google Ads was quite simple: a user clicked on an ad, made a purchase, and… done, attributed. But the digital ecosystem...
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YouTube Shorts, the missing piece in your social ads strategy
Social media has changed the way we consume content: we want speed, impact and entertainment in seconds. TikTok paved the way, Instagram followed...
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Google Analytics 360: The must-have tool for advanced web analytics
In the world of digital analytics, not all brands are in the same league. While Google Analytics 4 (the standard version) is sufficient for most,...