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youtube shorts

clock 4 min read

How to use YouTube Shorts to grow across the entire marketing funnel

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The Future of video shopping: YouTube Shorts, AI, and new measurement rules

Where is video marketing heading? If 2025 marked the beginning of experimentation with artificial intelligence, 2026 confirms a structural shift:...

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Google CSS in Google Shopping: how to gain visibility and grow with up to 20% more competitiveness

In the fast-paced world of ecommerce, marketing leaders face a constant battle: rising advertising costs. Year after year, CPC (Cost Per Click)...

clock 5 min read

Google Creator Partnerships Hub and Partnership Ads

In the digital ecosystem of 2026, influencer marketing has moved from being a creative bet driven more by intuition than data to becoming a...

Things to do

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Google Things To Do: how to turn your search into a booking (without leaving Google)

In recent years, the behavior of digital travelers has completely changed. They no longer plan weeks in advance or limit themselves to searching on...

Demand Gen

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Demand Gen on YouTube: when demand generation becomes performance

For years, brands have invested millions in capturing attention… and only that: attention.The real challenge has always been turning that attention...

GA4

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Google Ads: from last click to DDA, how to consolidate data and not get lost in attribution

Until recently, measuring in Google Ads was quite simple: a user clicked on an ad, made a purchase, and… done, attributed. But the digital ecosystem...

youtube shorts

clock 4 min read

YouTube Shorts, the missing piece in your social ads strategy

Social media has changed the way we consume content: we want speed, impact and entertainment in seconds. TikTok paved the way, Instagram followed...

GA360

clock 5 min read

Google Analytics 360: The must-have tool for advanced web analytics

In the world of digital analytics, not all brands are in the same league. While Google Analytics 4 (the standard version) is sufficient for most,...

ai max

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AI Max Search: These are the new 100% AI-powered campaigns in Google Ads.

Google has done it again! If you thought Performance Max was the peak of automation, buckle up: here comes AI Max Search, a new evolution in...

 
 

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