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Paula Altuzarra

Content Manager

ai chatbot

clock 4 min read

What the marketing campaigns of the future will look like: strategic planning, AI and personalisation at scale

Imagine reaching your ideal audience before they actively search for your product. Not when they're already decided, but when they're still exploring, getting inspired, or simply browsing their favorite content on YouTube or Discover. That's the...

ai overview

clock 4 min read

Google's AI Overview: What it is and how to adapt your digital strategy

The way people search the internet is changing rapidly, and Google AI Overview is leading this transformation. This new generative artificial...

partnership ads

clock 4 min read

Meta Partnership Ads: Influencers + Performance Marketing

Meta's Partnership Ads are one of the most powerful innovations in the world of digital marketing. This format allows you to combine the...

seo & sem

clock 8 min read

How to boost your results with a combination of SEO and SEM in your digital strategy

If you have an online business and haven't thought about your visibility on Google, it's like being at a party and no one can see you. How do you...

omnisearch-optimization

clock 4 min read

OSO (Omnisearch Optimization): the revolution in search and SEO

In a digital world where users search for information instantly (because, who has the patience these days?), search optimization has become a...

media planning

clock 7 min read

How to integrate media planning into your marketing strategy

In the dynamic world of marketing and advertising, media planning is the key to ensuring that your campaigns don't get lost in the dust. What a...

clock 3 min read

Google Ads Scripts: what are they and how do they work?

In the world of digital advertising, efficiency and optimization are key to success. Google Ads Scripts are a powerful tool within the Google Ads...

Events

clock 5 min read

Top Events for digital marketers

Do you want to keep up to date with the top marketing events? In the world of digital marketing, keeping up to date with the latest trends,...

 
 

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