Paula Altuzarra

3 min read

ChatGPT Ads is here: how OpenAI’s new advertising platform works

5 min read

The 2026 World Cup on TikTok: either you play in real time… or you stay on the bench

Every four years, brands make the same mistake. They spend months preparing campaigns, producing flawless assets, buying media… and when the World...

4 min read

What are LLMs and how do they change brand visibility?

For years, digital visibility was a matter of showing up.Showing up on Google, showing up on the first page, showing up ahead of competitors. But...

4 min read

Agentic Commerce: what it is and why Google is changing eCommerce with AI

Online shopping is entering a new phase: decisions no longer depend only on what users see on a website, but on what AI understands, compares, and...

4 min read

Inside the UK Peak Season: an analysis of what really works in Q4

Black Friday, Cyber Monday, Christmas, Boxing Day… in the United Kingdom, the last quarter of the year is not just a commercial season: it’s the...

3 min read

New Amazon Ads formats: what's coming next

In recent months, Amazon has hit the accelerator with a new generation of ad formats that go far beyond the typical Sponsored Products or Sponsored...

3 min read

ChatGPT enters e-commerce: this is what shopping without leaving the chat will be like

Until now, talking to a chatbot was useful for solving questions or finding inspiration.But since September 2025, ChatGPT can complete a full purchase

8 min read

What is GEO and key strategies for content relevance

A new paradigm is emerging: Generative Engine Optimization (GEO). This innovative approach leverages the power of generative AI to revolutionize how...

7 min read

How Amazon Ads works and why it is key to your digital strategy

Amazon is no longer just a marketplace or a place to place orders with one click. By 2025, the company has established itself as one of thethree...