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FEATURED

AMP Overview
The platform that connects data, media, creativity and measurement.

AI & AUTOMATION

Kata
Amplify execution with AI-powered automation.
Adsmurai MCP NEW
Connect AI tools with your marketing data, workflows and actions.

DATA & SIGNALS

One Tag
Capture, connect and prepare high-quality signals.
GEO Tracker
Monitor brand visibility in AI-generated answers.
OpenAI Ads
Prepare your brand for advertising in AI environments.

PLANNING & EXECUTION

Media Plans
Plan media investment with full visibility.
Campaign Management
Activate and control campaigns across platforms.

CREATIVE & CATALOGS

Feeds & Creatives
Scale catalogue-driven creatives and dynamic ads.

MEASUREMENT & INTELLIGENCE

Marketing Dashboards
Unify performance data in real time.
Marketing Mix Modeling
Measure incremental impact and optimise investment.

GROWTH STRATEGY

Strategy
Digital Strategies Market Research Consulting Technical Audit

MEDIA PLANNING

Planning & Control
Media Planning Budget Control Marketing Mix Modeling

CATALOG & COMMERCE

Catalog Management
Feeds & Creatives Product Performance Dynamic Creative Templates

CREATIVE PRODUCTION

Creativity
Media Productions Design & Creatives TikTok Creative Exchange

MEDIA ACTIVATION

Omnichannel Activation
Paid Social SEM & PPC Conversational AI Ads Retail Media Programmatic Advertising SEO & GEO Content Marketing Web Development & UX/UI Community Management Influencer Marketing

DATA & MEASUREMENT

Data
First-party Tracking GA4 & Advanced Analytics Dashboards & Reporting Offline Data Integration

AI SEARCH & VISIBILITY

AI Visibility
Brand Tracker AI Visibility Monitoring Search Visibility Strategy

Paula Altuzarra

Content Manager

clock 5 min read

AI in marketing: the new phase of artificial intelligence

Paula Altuzarra Updated September 14, 2026

Digital Marketing Artificial Intelligence AI Marketing
chatgpt ads

clock 4 min read

ChatGPT Ads is here: how OpenAI’s new advertising platform works

Paula Altuzarra Updated August 11, 2026

SEM Artificial Intelligence AI Marketing

clock 5 min read

The summer of Hype: fashion marketing, product drops and brand collaborations

Paula Altuzarra Published on August 7, 2026

Digital Marketing Content Marketing Brand Tracker
B2B

clock 8 min read

The new B2B buyer: adapt your strategy to the modern buyer journey

Paula Moreno Published on July 31, 2026

Digital Marketing Analytics B2B
MCP

clock 4 min read

Model Context Protocol (MCP): What it is and how it works

Paula Altuzarra Published on July 14, 2026

Artificial Intelligence
ugc

clock 5 min read

UGC Intelligence: How to turn User-Generated content into measurable growth

Paula Altuzarra Published on June 29, 2026

User-generated content Social Media

clock 7 min read

Google AIO: Search is becoming more conversational, but SEO isn’t dead

Paula Altuzarra Published on May 21, 2026

Google SEO
attention

clock 8 min read

Why customer care is redefining digital growth

Paula Altuzarra Published on May 14, 2026

Programmatic Retail Media
World Cup

clock 5 min read

The 2026 World Cup on TikTok: either you play in real time… or you stay on the bench

Paula Altuzarra Published on April 13, 2026

Every four years, brands make the same mistake. They spend months preparing campaigns, producing flawless assets, buying media… and when the World...

TikTok Creatives

clock 4 min read

What are LLMs and how do they change brand visibility?

Paula Altuzarra Published on February 9, 2026

For years, digital visibility was a matter of showing up.Showing up on Google, showing up on the first page, showing up ahead of competitors. But...

Artificial Intelligence SEO
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