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Paula Altuzarra

Content Specialist

retail media trends

7 Retail Media trends that are going to change (once again) the way we sell online

First, there was the e-commerce boom. Then, the obsession with first-party data. And now, the third wave has arrived: Retail Media is consolidating its position as the star channel for brands that want to seriously sell, scale, and measure . But be...

Read More

Is your content strategy aligned with how AI sees you?

Does your brand even exist if AI doesn't mention it? For years, we’ve been fine-tuning our content strategies to please Google. SEO on point,...

Read More

ChatGPT Shopping: The future of online shopping starts with a conversation

In recent years, the way we discover and purchase products has changed radically. We’ve moved from browsing physical catalogs to scrolling through...

Read More
meta ai

Meta AI: What It Is, how it works & creative tools to boost your social media content

Meta has done it again. It placed AI at the center of its universe—and not just to summarize your chat with your best friend. We're talking about...

Read More
Brand Store

How to create a Brand Store to position your brand on Amazon

Creating a Brand Store on Amazon is like building your digital flagship store within the world’s largest marketplace. But it's not enough to just "be...

Read More
ai chatbot

What the marketing campaigns of the future will look like: strategic planning, AI and personalisation at scale

Imagine reaching your ideal audience before they actively search for your product. Not when they're already decided, but when they're still...

Read More
ai overview

Google's AI Overview: What it is and how to adapt your digital strategy

The way people search the internet is changing rapidly, and Google AI Overview is leading this transformation. This new generative artificial...

Read More
partnership ads

Meta Partnership Ads: Influencers + Performance Marketing

Meta's Partnership Ads are one of the most powerful innovations in the world of digital marketing. This format allows you to combine the...

Read More
seo & sem

How to boost your results with a combination of SEO and SEM in your digital strategy

If you have an online business and haven't thought about your visibility on Google, it's like being at a party and no one can see you. How do you...

Read More
omnisearch-optimization

OSO (Omnisearch Optimization): the revolution in search and SEO

In a digital world where users search for information instantly (because, who has the patience these days?), search optimization has become a...

Read More
retail media trends

clock 6 min read

7 Retail Media trends that are going to change (once again) the way we sell online

First, there was the e-commerce boom. Then, the obsession with first-party data. And now, the third wave has arrived: Retail Media is consolidating its position as the star channel for brands that want to seriously sell, scale, and measure . But be...

Read More

clock 4 min read

Is your content strategy aligned with how AI sees you?

Does your brand even exist if AI doesn't mention it? For years, we’ve been fine-tuning our content strategies to please Google. SEO on point,...

Read More

clock 4 min read

ChatGPT Shopping: The future of online shopping starts with a conversation

In recent years, the way we discover and purchase products has changed radically. We’ve moved from browsing physical catalogs to scrolling through...

Read More
meta ai

clock 3 min read

Meta AI: What It Is, how it works & creative tools to boost your social media content

Meta has done it again. It placed AI at the center of its universe—and not just to summarize your chat with your best friend. We're talking about...

Read More
Brand Store

clock 4 min read

How to create a Brand Store to position your brand on Amazon

Creating a Brand Store on Amazon is like building your digital flagship store within the world’s largest marketplace. But it's not enough to just "be...

Read More
ai chatbot

clock 4 min read

What the marketing campaigns of the future will look like: strategic planning, AI and personalisation at scale

Imagine reaching your ideal audience before they actively search for your product. Not when they're already decided, but when they're still...

Read More
ai overview

clock 4 min read

Google's AI Overview: What it is and how to adapt your digital strategy

The way people search the internet is changing rapidly, and Google AI Overview is leading this transformation. This new generative artificial...

Read More
partnership ads

clock 4 min read

Meta Partnership Ads: Influencers + Performance Marketing

Meta's Partnership Ads are one of the most powerful innovations in the world of digital marketing. This format allows you to combine the...

Read More
seo & sem

clock 8 min read

How to boost your results with a combination of SEO and SEM in your digital strategy

If you have an online business and haven't thought about your visibility on Google, it's like being at a party and no one can see you. How do you...

Read More
omnisearch-optimization

clock 4 min read

OSO (Omnisearch Optimization): the revolution in search and SEO

In a digital world where users search for information instantly (because, who has the patience these days?), search optimization has become a...

Read More
 
 

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