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Until now, talking to a chatbot was useful for solving questions or finding inspiration.But since September 2025, ChatGPT can complete a full purchase. No open tabs, no carts, no traditional checkout. OpenAI has just announced its new feature ...
8 min read
A new paradigm is emerging: Generative Engine Optimization (GEO). This innovative approach leverages the power of generative AI to revolutionize how...
7 min read
Amazon is no longer just a marketplace or a place to place orders with one click. By 2025, the company has established itself as one of thethree...
6 min read
For more than twenty years, the pact in the digital world was clear and stable: companies created valuable content, Google indexed it and displayed...
5 min read
Digital marketing is at a turning point. For years, the formula seemed clear: invest more in paid media, launch more campaigns, collect more data,...
3 min read
In an increasingly competitive environment, having an ecommerce or selling through marketplaces is no longer a differential advantage. It's simply...
5 min read
Artificial intelligence is no longer a future promise it has become an operational reality. And in this new landscape, AI agents are marking a...
5 min read
Have you been posting content and investing in campaigns for months but still don’t know what’s actually working? Don’t worry, you’re not alone. 80%...
6 min read
First, there was the e-commerce boom. Then, the obsession with first-party data. And now, the third wave has arrived: Retail Media is consolidating...
4 min read
Does your brand even exist if AI doesn't mention it? For years, we’ve been fine-tuning our content strategies to please Google. SEO on point,...