8 tips to optimise your Facebook Ads campaigns
Optimising your Meta campaign ads will bring huge benefits to your brand. Know your audience, target them, adapt your ads according to your...
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What are Meta Advantage Shopping campaigns and how do they work?
Meta Advantage+ Shopping Campaigns is one of Meta's Advantage+ products that uses automation to optimise campaigns so that advertisers can sell their...
Basic metrics guide to measuring your Facebook ads
When it comes to launching a Facebook Ads campaign, we are faced with a large number of decisions that we must make in order for our ads to achieve...
How To Configure Facebook Conversions API With Google Tag Manager
As advertisers, owners of an e-commerce, we want to know what is happening with our traffic. Originally we were blind, but with the Facebook pixel we...
Why Facebook Lead Ads Are the Key to Connect With Potential Customers
If you are wondering how to generate leads through Facebook Ads, Lead Ads are here to make your life easier. Lead generation on Facebook helps your...
All you need to know to optimize your Facebook remarketing campaigns
Anyone who has ever scrolled through Facebook has seen Dynamic Product Ads. Basically they are personalised ads generated from an e-commerce product...
How to integrate your CRM with Conversions API for Facebook Lead Ads
Today's most innovative companies think of their customers first, and that thinking leads them to deliver the right message to the right person at...
Everything You Need to Know About Instagram Reels Ad
Once you know how to run a Facebook Ads campaign, it’s time to go one step further and introduce Instagram Reels and its Ads. Launched as a new way...
What is Facebook pixel and how is it configured?
What is the Facebook Pixel, what events can I include and everything that this pixel will allow you to incorporate in your Facebook and Instagram Ads...
Best Practices for Facebook Ads
Facebook is definitely a platform that your Paid Media campaigns should take into account, whatever your brand's target is, you are sure to find it...